merchant cash advance leads

Lead Generators Facing Rougher Road

October 13, 2017
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This story appeared in deBanked’s Sept/Oct 2017 magazine issue. To receive copies in print, SUBSCRIBE FREE Lead generators for alternative funders are facing stronger headwinds these days. The business has gotten tougher for a whole host of reasons. A pullback in alternative lending necessitates fewer leads. On top of that, funders, ISOs and brokers have […]

Having Problems With Leads? Don’t Feel Alone

April 24, 2016
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This story appeared in deBanked’s Mar/Apr 2016 magazine issue. To receive copies in print, SUBSCRIBE FREE Having problems with leads? Don’t feel alone. Funders and lead providers say response rates to offline marketing have been cut in half while the price of pay-per-click campaigns has skyrocketed. They blame intense competition in an increasingly crowded field […]

Some deBanked Swag to Go With Your Magazine

August 24, 2015
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Some lucky funders and ISOs will receive a Dunkin’ Donuts gift card along with their deBanked magazine shipment thanks to Lenders Marketing, a trigger lead company specializing in merchant cash advance and business loan leads. The gift cards are in limited supply and recipients are being selected at random. A similar swag lottery took place […]

Why Your Deal Got Stolen

September 16, 2014
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Back in April, I presented the idea of trigger leads coming to the alternative lending industry. In subsequent discussions about that blog post, many folks particularly in merchant cash advance questioned whether such a concept could possibly exist or would even be legal. For those not familiar, this is the methodology behind trigger leads using […]

Google Penguin 2.1 Takes Swing at Merchant Cash Advance Industry

October 5, 2013
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google penguin 2.1

If you noticed a shuffle in search rankings for industry keywords last night, it’s because Google unleashed Penguin 2.1. Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin: — Matt Cutts (@mattcutts) October 4, 2013 Penguin focuses on spammy or purchased backlinks so if you did one […]

Merchant Cash Advance Contract Language

July 24, 2013
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Below is a look back at some of the contract language used in the industry. 2009 First Funds Contract Purchaser agrees to purchase from Seller and the Seller agrees to sell to Purchaser, in consideration of the purchase price specified below (the “Purchase Price”), Seller’s interest in the percentage specified below (the “Specified Percentage”) of […]

The Merchant Cash Advance Abridged Bible

July 10, 2013
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merchant cash advance bible

Whether you’re an investment fund researching the merchant cash advance industry or an account rep that’s just been handed a phone book on his first day of work, these 5 slides will teach you almost everything you need to know: Questions? E-mail – Merchant Processing Resource on iPhone, iPad, and Android

10 Clues You’re Hardcore About Merchant Cash Advance

May 30, 2013
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merchant cash advance pajamas

You might eat and breathe funding small business, but unless you’ve got a set of pajamas like mine, you probably don’t sleep it too. Yeah, Funding Just Got Serious… Other signs you might be hardcore: 1. You miss your train back to Westchester, Long Island, Brooklyn, or North Jersey because of something someone said on […]

Coming In From the Cold: Connecting With Prospects

January 29, 2013
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ice cold call

A small business owner posted a great question on the LinkedIn group “Small Business Networks for Startups and Entrepreneurs” board: Are cold calls effective? Or is it old school? For a small company, what is the best way to promote the business? Any advice will be greatly appreciated.” The small business owner who posted this […]

Movember Rocked!

December 1, 2012
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Movember: Mo’ Merchants, Mo’ Deals The pre-holiday season is usually big in the Merchant Cash Advance (MCA) industry but this year seemed different. We’ve been saying that we’ve entered a new era for a long time, but it’s finally starting to seem real. It feels like 2007 again in a way, when everybody was getting […]

Traditional MCA Gets a Speed Makeover

October 24, 2012
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“How about you fund me first and then you change my merchant account?” Some account reps will testify that closing a traditional split-funding or lockbox deal can be a bumpy road. The pay-as-you-grow system sounds fantastic over fixed payments until they learn that they have to change their merchant service provider, process sales for two […]

Is Google Getting Greedy?

October 21, 2012
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By now, you’ve probably heard of Google’s earnings release blunder when their financial printer published an unfinished report. That version went viral and was clearly not ready for print since it included a placeholder note that said “Pending Larry Quote,” a space that was reserved for a quotable by CEO Larry Page. Ad revenue was […]

Silicon Valley’s One Punch Knockout

October 4, 2012
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“This morning I woke up, brushed my teeth, and hopped in my hovercraft to go to the office. As soon as I arrived, I began my routine of playing ping-pong against my co-workers while computers performed the automated tasks I had set for them. Then I went to the gym, came back, and learned that […]

Merchant Cash Advance Community Teams up for Charity

September 27, 2012
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You may have seen the news story somewhere already: Twelve Members of the Alternative Small Business Lending Community Join Forces for Charity, but you haven’t heard the background of all the companies involved. We’d like to shed some light on the competitors that are battling it out in an epic competition of fantasy football: Merchant […]

8 Advances Are Better Than 1

September 11, 2012
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Things just got interesting. Your merchant processing $20,000 a month got approved for $26,000 and it was hard fought. Bad credit and some other issues would normally have forced this deal to go the starter route, but not this time. This time you can reflect back on the past few weeks of sweet talking the […]

Why You Need FundersCloud – An Independent Review

August 29, 2012
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Picture this: You get up in the morning, take a shower, brush your teeth, and hop on to your computer. 73 new e-mails are waiting in your inbox. Ugh! Some of them are saying “Hey buddy, I got this deal that I think you might want to co-fund. Give me a call later and I’ll […]

The Funders of Summer

August 2, 2012
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What’s new? Who funded? What happened? Merchant Processing Resource will try to give you a glimpse into the Merchant Cash Advance (MCA) universe: We all know salespeople love to fund, but underwriters?!! This banner hangs on the wall of the underwriting department at mid-sized MCA firm, Rapid Capital Funding: Holy Moses Batman! $10 Million in […]

Why LinkedIn is King

June 9, 2012
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This may be risky…but we’re doubling down on LinkedIn. The Los Angeles Times will disagree with us, since they recently embraced the radical view that LinkedIn is a big joke. Sure, LinkedIn recently got hacked and that’s a major security issue they’ll need to deal with, but for the haters that brag they haven’t logged […]

The SEO War Continues

April 4, 2012
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In the last few weeks, Google dropped a nuclear bomb on the SEO battlefield. Some of you may have noticed but no one really wants to talk about it. Who would want to publicize the fact that their website has plummeted from page 1 to page 25 after investing tens or hundreds of thousands of […]

Merchant Cash Advance Leads Page Updated

March 8, 2012
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We have finally cleaned up the HTML of the Merchant Cash Advance leads page. When we transferred servers in August 2011, a lot of the CSS styling and html for certain pages were no longer supported. If you are looking for Merchant Cash Advance leads or interesting in having your company listed, the interface is […]