internet marketing

Google Will Ban Cryptocurrency Ads

March 14, 2018
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Today, Google updated its list of banned advertising content to include “cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice).” This comes as Facebook made the same decision at the end of January. While Facebook’s prohibition of cryptocurrency-related ads came into effect immediately, the […]

Google Restricts Ads for Merchant Cash Advances

October 8, 2017
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Google’s quest to stamp out payday loan advertisements from its paid search results has caused collateral damage to merchant cash advances. That’s because the two-word term cash advance, often synonymous with payday loan, appears to now have a blanket restriction that blocks ads whenever that term is included in search, regardless of the words that […]

Merchant Cash Advance Now In-Depth

December 1, 2014
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For quite possibly the first time ever, Google has blessed merchant cash advance with its own array of In-depth articles. What are In-depth articles? Why, they’re featured stories at the bottom of the normal search results. The In-depth feature launched in 2013 and has only worked for certain keywords. Today it appeared for the very […]

Six Signs Alternative Lending is Rigged

August 3, 2014
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There’s a lot of players at the alternative lending table but there are two that have won a string of lucky hands to put them on top. Neither were the first to draw cards, nor do either of them offer something that everybody else does not. These two lenders have something in common of course, […]

Lending Club Threatens The Status Quo

March 20, 2014
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3 billion pound gorilla

In late 2013, consumer peer-to-peer lender Lending Club announced their plans to start offering small business loans. That caused a stir in the merchant cash advance world for a few weeks, but the hype died down. The general consensus was that there would be little to no overlap between the applicants each target. To this […]

Google Penguin 2.1 Takes Swing at Merchant Cash Advance Industry

October 5, 2013
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google penguin 2.1

If you noticed a shuffle in search rankings for industry keywords last night, it’s because Google unleashed Penguin 2.1. Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin: http://t.co/4YSh4sfZQj — Matt Cutts (@mattcutts) October 4, 2013 Penguin focuses on spammy or purchased backlinks so if you did one […]

Loans for Likes

September 17, 2013
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Kabbage patent

How Kabbage is building a social media marketing empire Take a look at what Kabbage has cooked up: This is figure 2 of patent # US 20130211892 A1. It was filed on February 14, 2013 and published just last month. Like Kabbage on twitter or Facebook and your approval amount gets extended automatically. This helps […]

Your Merchant Cash Advance Press Release May be Hurting You

August 8, 2013
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spam

Part of keeping up with the merchant cash advance industry means reading up on the press releases published online, but it’s not such an easy job. Legions of funders, ISOs, and lead generators are competing for valuable real-estate in search results and they’ll use every trick in the book to get it. It almost always […]

Penguin 2.0 Epic Fails

May 23, 2013
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google penguin fail

Just as the Merchant Cash Advance industry is beginning to enjoy positive publicity, Google has the potential to set the momentum backwards by pushing terrible results. I’m going to post some Penguin 2.0 epic fails over the next couple days. So check in every now and then to see what’s new. You can also send […]

Google Penguin 2.0 Hits Search Rankings – Track The Responses

May 23, 2013
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superpenguin

According to Google’s Matt Cutts, Google Penguin 2.0 was fully implemented on Wednesday afternoon. Notice a difference in the search queries today? We’re noticing a lot of activity in the MCA industry. Using a nice little hack, we’ve created a way to track all the responses on Google+ that are specifically tied to Matt Cutt’s […]

Your Web Presence Matters to Alternative Lenders

March 20, 2013
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web

A bunch of my risqué comments about what’s right and what’s wrong in alternative lending just got some support. Phew. I happened to be reading the news, you know about Merchant Cash Advance… and I found a delightful article on CNBC today titled, Starved for Cash, Main Street Turns to Alternative Lenders First, I will […]

Don’t Get Banned by Your Target Market

March 19, 2013
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kicked out?

I’ve watched this happen a lot over the last several weeks, particularly on Google Plus. Businesses both large and small join a community, start posting links to their blog and then they get banned. Some are posting crap and others are posting genuinely good content, but the good content is being pushed on people and […]

Small Business Loans for Men? Not a Good Idea…

March 18, 2013
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business loans for men

A man walks into a bank and says “I want to know what kind of programs, discounts, and benefits you offer for men owned businesses.” The bankers exchange glances with each other and reply together, “For men? Sure! We love men!” Sounds a little outrageous doesn’t it? Don’t worry, this doesn’t usually happen, at least […]

MCA Industry More Fractured

February 1, 2013
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multiple directions

Everyone agrees that the Merchant Cash Advance (MCA) industry has grown substantially over the last few years. Our best calculations estimated that $600 million in MCA deals took place in 2010. Some believed that figure was too low, especially when Capital Access Network (CAN) projected they would fund $700 million all by themselves in 2012. […]

Social Media for Small Business: Food for Thought

January 29, 2013
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Google Plus Facebook

Here’s an interesting trend: blog posts on the subject of the “decline” of social media. Within 90 seconds you can locate three such articles on Forbes.com: 3 Reasons You Should Quit Social Media In 2013 Facebook, Twitter? Can The Decline of Social Media Come Fast Enough? Why I Dumped My Smartphone – 2 Months Into […]

Coming In From the Cold: Connecting With Prospects

January 29, 2013
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ice cold call

A small business owner posted a great question on the LinkedIn group “Small Business Networks for Startups and Entrepreneurs” board: Are cold calls effective? Or is it old school? For a small company, what is the best way to promote the business? Any advice will be greatly appreciated.” The small business owner who posted this […]

The World is Going Mobile

January 28, 2013
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We noticed a lot of people sharing and retweeting a link today to a web campaign by Google to create mobile friendly sites. Coincidentally, we’ve been working on “mobile-izing” Merchant Processing Resource for the past couple weeks. We used Google’s GoMo tool to see how we’re doing so far: 2 Seconds and easy to use! […]

Getting Permission

January 21, 2013
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opt-in marketing

Numbers don’t lie. 77% of online consumers surveyed said they want to receive permission-based marketing messages via email. Sounds impressive – but even more impressive when you learn that direct mail came in a distant second with only 9% looking forward to opening their mail box. Interestingly, only 5% preferred text messages. (Source: ExactTarget 2012 […]

Surprise! We Are the Market

January 13, 2013
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merchant cash advance on bing

Merchant Cash Advance (MCA) is an alternative to a small business loan. Look around. MCA players have spent so much energy on gaining mainstream acceptance, that we’ve become oblivious to reality. We ARE the small business lending market. There are alternatives out there such as credit cards and SBA loans, but they are industries of […]

Is Google Your Only Web Strategy?

December 31, 2012
Article by:

seowar

Every business wants to be found in search. To most, being found means top placement in Google’s search results for keywords or phrases that are most likely to convert into a lead, sale, or customer. That begs the question… how does one get that top placement? While many are now accusing Google of monopolizing or […]