internet marketing

Google Restricts Ads for Merchant Cash Advances

October 8, 2017
Article by:

google search

Google’s quest to stamp out payday loan advertisements from its paid search results has caused collateral damage to merchant cash advances. That’s because the two-word term cash advance, often synonymous with payday loan, appears to now have a blanket restriction that blocks ads whenever that term is included in search, regardless of the words that […]

View Post

Merchant Cash Advance Now In-Depth

December 1, 2014
Article by:

For quite possibly the first time ever, Google has blessed merchant cash advance with its own array of In-depth articles. What are In-depth articles? Why, they’re featured stories at the bottom of the normal search results. The In-depth feature launched in 2013 and has only worked for certain keywords. Today it appeared for the very […]

View Post

Six Signs Alternative Lending is Rigged

August 3, 2014
Article by:

is alternative lending rigged?

There’s a lot of players at the alternative lending table but there are two that have won a string of lucky hands to put them on top. Neither were the first to draw cards, nor do either of them offer something that everybody else does not. These two lenders have something in common of course, […]

View Post

Lending Club Threatens The Status Quo

March 20, 2014
Article by:

3 billion pound gorilla

In late 2013, consumer peer-to-peer lender Lending Club announced their plans to start offering small business loans. That caused a stir in the merchant cash advance world for a few weeks, but the hype died down. The general consensus was that there would be little to no overlap between the applicants each target. To this […]

View Post

Google Penguin 2.1 Takes Swing at Merchant Cash Advance Industry

October 5, 2013
Article by:

google penguin 2.1

If you noticed a shuffle in search rankings for industry keywords last night, it’s because Google unleashed Penguin 2.1. Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin: http://t.co/4YSh4sfZQj — Matt Cutts (@mattcutts) October 4, 2013 Penguin focuses on spammy or purchased backlinks so if you did one […]

View Post

Loans for Likes

September 17, 2013
Article by:

Kabbage patent

How Kabbage is building a social media marketing empire Take a look at what Kabbage has cooked up: This is figure 2 of patent # US 20130211892 A1. It was filed on February 14, 2013 and published just last month. Like Kabbage on twitter or Facebook and your approval amount gets extended automatically. This helps […]

View Post

Your Merchant Cash Advance Press Release May be Hurting You

August 8, 2013
Article by:

spam

Part of keeping up with the merchant cash advance industry means reading up on the press releases published online, but it’s not such an easy job. Legions of funders, ISOs, and lead generators are competing for valuable real-estate in search results and they’ll use every trick in the book to get it. It almost always […]

View Post

Penguin 2.0 Epic Fails

May 23, 2013
Article by:

google penguin fail

Just as the Merchant Cash Advance industry is beginning to enjoy positive publicity, Google has the potential to set the momentum backwards by pushing terrible results. I’m going to post some Penguin 2.0 epic fails over the next couple days. So check in every now and then to see what’s new. You can also send […]

View Post

Google Penguin 2.0 Hits Search Rankings – Track The Responses

May 23, 2013
Article by:

superpenguin

According to Google’s Matt Cutts, Google Penguin 2.0 was fully implemented on Wednesday afternoon. Notice a difference in the search queries today? We’re noticing a lot of activity in the MCA industry. Using a nice little hack, we’ve created a way to track all the responses on Google+ that are specifically tied to Matt Cutt’s […]

View Post

How to Market Your Restaurant: Socially Savvy and Savory

April 22, 2013
Article by:

color cutlery

Marketing your new business is crucial. You don’t want to end up like those restaurants that go out of business right as people are beginning to realize they exist. Making a big splash in the market right away ensures that people will at least know you’re open for business and have you in the back […]

View Post