“You Can’t Stay Static”: Paul Teitelman and the Building of an SEO Firm

June 30, 2019
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How does someone become an SEO expert? How does someone found a successful  SEO consultancy firm? For Paul Teitelman, his road to SEO mastery and independence started by admitting he knew nothing about the industry. Beginning in the late noughties, following his graduation in Marketing Management from Dalhousie University, Teitelman went to an Interactive Advertising […]

Google Will Ban Cryptocurrency Ads

March 14, 2018
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Today, Google updated its list of banned advertising content to include “cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice).” This comes as Facebook made the same decision at the end of January. While Facebook’s prohibition of cryptocurrency-related ads came into effect immediately, the […]

Google Restricts Ads for Merchant Cash Advances

October 8, 2017
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Google’s quest to stamp out payday loan advertisements from its paid search results has caused collateral damage to merchant cash advances. That’s because the two-word term cash advance, often synonymous with payday loan, appears to now have a blanket restriction that blocks ads whenever that term is included in search, regardless of the words that […]

The Google Battle for Lending and SMB Finance Keywords

September 14, 2017
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The online lending battle is at least in part being fought online. Below is a chart of organic page 1 rankings in Google for some of the industry’s biggest players, banks, and the SBA. (Hat tip to Fundera and NerdWallet): Keywords OnDeck Kabbage Fundera Lending Club NerdWallet National Funding Traditional Banks business loan 1 […]

Revenue Advance Searches Up, Small Business Loan Searches Down

September 8, 2015
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Back in early 2013, I explored the popularity of Google search phrases related to the industry. At the time, keyword phrases such as merchant cash advance were on a downswing after reaching their peak back in September 2008. Oddly, the keyword hasn’t been able to match the popularity it had seven years ago, but it […]

Search Engine Lead Generation Is Probably Rigged

March 21, 2015
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google search is rigged

Hoping to do some nifty SEO to boost your site to the top of search results for valuable keywords? Don’t bother. In August, 2014, I presented six signs that alternative lending is rigged, at least as far as search was concerned. Two days ago, the Wall Street Journal ran a story that exposed a confidential […]

Merchant Cash Advance Now In-Depth

December 1, 2014
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For quite possibly the first time ever, Google has blessed merchant cash advance with its own array of In-depth articles. What are In-depth articles? Why, they’re featured stories at the bottom of the normal search results. The In-depth feature launched in 2013 and has only worked for certain keywords. Today it appeared for the very […]

Did Google Penguin Hurt Your MCA Website?

October 22, 2014
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Google Penguin

Google struck again late on Friday the 17th with a refresh of the Penguin Algorithm. As posted on Search Engine Roundtable, the algorithm is still rolling out and will continue to do so over the next few weeks. Those familiar with Penguin know that it targets backlinks, specifically: paid links, spam links, bad links, the […]

Six Signs Alternative Lending is Rigged

August 3, 2014
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is alternative lending rigged?

There’s a lot of players at the alternative lending table but there are two that have won a string of lucky hands to put them on top. Neither were the first to draw cards, nor do either of them offer something that everybody else does not. These two lenders have something in common of course, […]

The Best Free Lead Source

March 25, 2014
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what is a merchant cash advance?

In what is likely a Knowledge Graph hiccup, Google is giving New York-based AmeriMerchant a wonderfully free source of advertising. Merchant Cash Advance is a product in a multi-billion dollar a year industry. What is a merchant cash advance, you ask? Why it’s something that only AmeriMerchant invented and offers apparently. What’s perhaps more ironic […]

Google Penguin 2.1 Takes Swing at Merchant Cash Advance Industry

October 5, 2013
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google penguin 2.1

If you noticed a shuffle in search rankings for industry keywords last night, it’s because Google unleashed Penguin 2.1. Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin: — Matt Cutts (@mattcutts) October 4, 2013 Penguin focuses on spammy or purchased backlinks so if you did one […]

Your Merchant Cash Advance Press Release May be Hurting You

August 8, 2013
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Part of keeping up with the merchant cash advance industry means reading up on the press releases published online, but it’s not such an easy job. Legions of funders, ISOs, and lead generators are competing for valuable real-estate in search results and they’ll use every trick in the book to get it. It almost always […]

Penguin 2.0 Epic Fails

May 23, 2013
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google penguin fail

Just as the Merchant Cash Advance industry is beginning to enjoy positive publicity, Google has the potential to set the momentum backwards by pushing terrible results. I’m going to post some Penguin 2.0 epic fails over the next couple days. So check in every now and then to see what’s new. You can also send […]

Google Penguin 2.0 Hits Search Rankings – Track The Responses

May 23, 2013
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According to Google’s Matt Cutts, Google Penguin 2.0 was fully implemented on Wednesday afternoon. Notice a difference in the search queries today? We’re noticing a lot of activity in the MCA industry. Using a nice little hack, we’ve created a way to track all the responses on Google+ that are specifically tied to Matt Cutt’s […]

Soul Mates: Merchant Cash Advance and Silicon Valley VCs

May 1, 2013
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Almost 1 year ago to the day, I wrote a piece titled How the Facebook IPO Affects the Merchant Cash Advance Industry. In a most fitting way to commemorate this anniversary, it was reported early this morning that Google Ventures and Peter Thiel are investing in On Deck Capital (“ODC”) through additional Series D Financing. […]