Sean Murray is the President and Chief Editor of deBanked and the founder of the Broker Fair Conference. Connect with me on LinkedIn or follow me on twitter. You can view all future deBanked events here.
Articles by Sean Murray
SoFi to Air Super Bowl Commercial (Watch it here!)
January 29, 2016“great loans for great people,” the narrator says after zooming in on several young urban professionals. Humorously, the TV commercial, which will air during the Super Bowl, labels some people as “not great” and therefore ineligible to join a rather exclusive club of people who can get great loans. Watch the video below:
NOTE: SoFi has modified their ad to be less controversial by removing the last spoken line from it. The “you’re probably not [great]” ending apparently received some PR backlash. The updated ad is below:
Credit card companies use a similar technique of appealing to consumers by bestowing them with some kind of status. With labels such as Diamond Preferred, Platinum, Platinum Advantage, Platinum Prestige, Gold, Premium and World Elite, it’s an attempt to make the borrower feel like they are part of an important club.
SoFi however, may be the first to showcase borrowers who are just not good enough to be in their club, with the obvious intent that the commercial will be something to talk about. People are probably more likely to share something that is controversial than something that is plain vanilla. With 30 second slots going for $4.5 million this year, SoFi probably can’t afford to go unnoticed.
As part of a promotional campaign, SoFi has been selling their vision of a bankless world through a dystopian online video:
SoFi CEO Mike Cagney has consistently cast himself as the anti-banker, and once joked that his whereabouts are monitored by friends at all times to limit the opportunities for bankers to kidnap him.
What do you think about the SoFi commercial. Is it great?
NetSuite Stakes Claim in Alternative Lending Industry
January 28, 2016NetSuite (NYSE: N), a San Mateo, CA based software company that employs thousands of people, has been planting their flag throughout the alternative lending industry. Earlier today, they announced that Avant, an online marketplace for consumer loans, has gone live on NetSuite OneWorld to manage their “mission-critical business processes.”
In September, Avant had received a private market valuation of nearly $2 billion after completing a Series E round, with one of the investors being JPMorgan Chase.
“Our previous system just couldn’t keep pace with the rapid growth we’ve seen in our industry and our business,” Avant CEO Al Goldstein is quoted as saying in the release. So they turned to a NetSuite product.
NetSuite has a public valuation of over $5 billion and is a popular choice in the alternative lending industry for companies who require scalability. For example, NetSuite OneWorld can support 190 currencies, 20 languages, and automate the tax compliance for over 100 countries. Avant already operates in 3 countries, The US, UK and Canada. More than 24,000 companies and subsidiaries use NetSuite.
“Avant is among a growing number of financial services companies innovating in a market that’s ripe for disruption and are relying on NetSuite’s cloud platform,” NetSuite President Jim McGreever is quoted as saying in their release. “We’re excited to see Avant’s success and look forward to helping them grow.
To date, Avant has issued more than 400,000 loans worldwide.
Several business lenders and merchant cash advance companies also use NetSuite.
Are Small Business Loans the New Flavor of Fixed Income?
January 26, 2016Brendan Ross, the founder of Direct Lending Investments, the oldest and largest fund that buys small business loans from non-bank lenders, has recently filed an N-2 form with the SEC. If approved, it will make his $450 million fund that is currently only open to accredited investors, open to retail investors. To make that possible, the fund’s structure would be converted so that investors become shareholders in what would essentially be a lending business.
On CNBC, Ross explained his model to Trading Nation’s Dominic Chu. “I buy those loans from the non-bank lenders that make them and make them available in portfolio form,” he said.
Ross added that 85% of his fixed income portfolio is in private credit, but adding that’s because he’s an expert in it. Returns range from 6-14%, much better than fixed income government securities.
When asked if the high yields are due to the risk premium, Ross explained that they’re actually taking advantage of an inefficiency in the market, namely that the premium they’re tapping into is related to banks’ unwillingness and inability to package up short term loans. “Many of our loans are 1 year or less,” Ross said. Banks find it difficult to securitize the type of short term loans that they have in their portfolio, he added.
Watch the discussion on CNBC below:
Or if it’s not loading, visit CNBC’s site here.
January/February 2016 Cover Teaser
January 25, 2016The January/February 2016 issue of deBanked magazine is set to ship soon. Can you guess who is on the cover???
If you don’t already get the hard copy of our magazine, you can SUBSCRIBE HERE FREE. To review previous issues in HTML or PDF, click here.
Platinum Rapid Funding Group Sets Annual Funding Record
January 25, 2016Platinum Rapid Funding Group, a Long Island, NY based merchant cash advance provider, set a new personal-best funding record last year, according to company VP of Partner Relations Corey Cicero. Through direct and indirect channels, the company originated more than $100 million worth of funded deals during 2015.
The growth has led to what seems like a never-ending hiring spree at their Uniondale office. Cicero told deBanked that they plan to beat their 2015 figures this year by a wide margin. “We are still hiring,” he said.
deBanked visited their office back in September and as evidenced by the above photo, they are not a small shop.
Experts on Marketplace Lending Featured by Experian (Video)
January 21, 2016Experian, the company many marketplace lenders are using for credit reports, recently put together a short video that features some of the industry’s experts. They include:
- Peter Renton, Founder, Lend Academy
- Scott Sanborn, COO, Lending Club
- Sam Hodges, Co-founder, Funding Circle USA
- Andrew Smith, Partner, Covington & Burling
- Joseph DePaulo, CEO, College Ave.
- Kathryn Ebner, VP, Credibly
Check out the video:
If it’s not loading on your browser, view the original here.
Why OnDeck Didn’t Sign The Small Business Borrowers Bill of Rights
January 21, 2016
Recent media reports attempting to spin OnDeck’s loan programs in a negative light have been quick to point out that they have not signed on to the Small Business Borrowers Bill of Rights. There’s apparently an obvious reason for that, they weren’t invited to participate in the drafting of it…
In a recent interview with Lend Academy’s Peter Renton, Breslow addressed this even further. “I think if you look at the actual principles and the way the document is written, there is a clear bias towards longer term loans in the document,” Breslow told Renton, pointing out that the group is a small circle of lenders that focuses on 3-year loans. “We don’t think a three-year product is appropriate for many types of small businesses out there, but if you can’t get access to a long term loan we don’t think that means you shouldn’t get a loan at all,” he added. “So what we’d love to see either in the BBOR or some other industry standard that you might see developing over the next year is a broader perspective on what types of financing businesses should have access to and to be clear, we’re very supportive over time, kind of inclusive industry standards that encompass the range of products that we think small businesses should have access to and that access should be fair, efficient and transparent.”
You can listen to the entire interview which covers many more topics below:
Or read the full transcript here.
Renton is a co-founder of the LendIt conference, the biggest marketplace lending event of the year. If you haven’t secured tickets yet to the April conference in San Francisco, you should sign up here before it’s too late. Last year the conference was completely sold out.
Moody’s Position on Marketplace Lending
January 21, 2016You can’t slap a FICO score on to an entire industry but you can still assess its short term and long term risks. That’s precisely what ratings agency Moody’s has done in a report they published last month titled, 2016 Outlook – Marketplace Lending Platforms Will Continue to Evolve, Expand Loan Types.
In their report, Moody’s defines “marketplace lending” as “the growing industry of Internet-based, alternative lending platforms for consumers and small businesses.” And there’s good news, they predict it will further expand globally in 2016. The US is not even the biggest game in town, according to Moody’s, China is. “China will remain by far the largest market for marketplace lending and similar online lending platforms,” they wrote.
OnDeck was labeled as the leading player in the small business loan market, SoFi and CommonBond for student loans, and Lending Club, Prosper, SoFi, and Avant for personal consumer loans.
Listed among the industry’s risks is the Madden v. Midland decision. Ironically, merchant cash advance companies who gave up doing purchases of future receivables in exchange for becoming a “true lender” have found themselves wondering if merchant cash advance was perhaps the safer model all along. “Questions remain about the viability of the loan origination model many marketplace lenders currently use, in which a partner bank originates the loans, then promptly sells them to the marketplace lender,” the Moody’s report states. “This model allows marketplace lenders to take advantage of federal “rate exportation” laws and offer loans with interest rates that exceed the maximum rate otherwise allowed.”
Below are some of the other highlights:
- An increase in interest rates will not have an impact on performance but defaults will rise moderately
- Defaults on student loans will continue to be low
- Unemployment is not expected to rise in the near term
Most people probably can’t name more than 5 peer-to-peer lending platforms in the US. Meanwhile in China, there are so many that 800 of them have already failed or were recently facing major liquidity issues. There are more than 2,600 platforms there nationwide.
