marketing

Panelists Share Marketing Advice at Broker Fair

May 20, 2018
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BrokerFair2018Conference__1100

Jennie Villano, Vice President of Business Development at Kalamata Advisors, opened Broker Fair’s “Marketing Your Business” panel by stressing the importance of being personable on LinkedIn. She said that while LinkedIn is certainly a professional platform, warmth and congeniality go a long way. And so does thinking creatively by presenting yourself outside of your professional […]

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Abe Zeines, Jennie Villano ‘Cook Up’ Buzz

February 13, 2018
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Villano-Zeines

Abe Zeines, of former MCA infamy, is cooking up something new, according to a video that was posted on LinkedIn earlier today. The 2-and-a-half minute clip was produced by Jennie Villano, a top social media marketer who serves as the VP of Business Development at Kalamata Advisors. Villano was spotlighted for her notable online marketing […]

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Dear Funders: Don’t Dial ‘M’ for Marketing

October 7, 2016

Photo credit, Bryce Johnson, http://www.flickr.com/photos/brycej/2607596779/

Gone should be the days where funders indiscriminately send out email blasts or cold call merchants offering loans. But are they?

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Merchant Cash Advance Now In-Depth

December 1, 2014
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For quite possibly the first time ever, Google has blessed merchant cash advance with its own array of In-depth articles. What are In-depth articles? Why, they’re featured stories at the bottom of the normal search results. The In-depth feature launched in 2013 and has only worked for certain keywords. Today it appeared for the very […]

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The Funding Calls That Won’t Stop

November 23, 2014
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call center

“Your business has been approved for a loan…” Last week, Chicago Public Radio (WBEZ 95.1 FM) investigated a trend in the small business community, the use of merchant cash advance financing. The station called me in advance to answer some questions about merchant cash advances and I gave my best explanation of the industry and […]

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Kabbage TV Commercial

November 1, 2014
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puddles

Another company has joined the TV commercial party and this one’s a little different. Atlanta-based Kabbage has chosen Puddles the Clown as their spokesman. What do you think? Not loading? See it here Below are some of their competitor’s commercials:

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Why Your Deal Got Stolen

September 16, 2014
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my deal got stolen

Back in April, I presented the idea of trigger leads coming to the alternative lending industry. In subsequent discussions about that blog post, many folks particularly in merchant cash advance questioned whether such a concept could possibly exist or would even be legal. For those not familiar, this is the methodology behind trigger leads using […]

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Is Awareness of Alternative Lending Still Low?

July 4, 2014
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are borrowers aware?

Prosper’s President Ron Suber and LendingClub’s CEO Renaud Laplanche have previously explained that there is still a large opportunity for growth because most people still don’t know non-bank lending options exist. As cited on LendingMemo, Renaud Laplanche admitted the reason they are even considering an IPO is “to use it as an opportunity to raise […]

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Is Larry King a Funding Spokesman?

June 25, 2014
Article by:

micradio

This commercial is making the rounds on TV and some folks are wondering if this is indeed Larry King. I think it is: The commercial states that Larry King is a remunerated endorser of LendVantage and his face is all over their promotional materials like facebook. Is it him? Follow the thread on DailyFunder.

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What if there were Trigger Leads?

April 27, 2014
Article by:

leads

Just recently, a user in DailyFunder’s forum complained that a deal of his had been poached by a competitor. There’s nothing new about that story, but it is what followed that drew interest. He was in the process of renewing his client for additional funds, when out of the blue popped up a competitor that […]

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