marketing

“You Can’t Stay Static”: Paul Teitelman and the Building of an SEO Firm

June 30, 2019
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How does someone become an SEO expert? How does someone found a successful  SEO consultancy firm? For Paul Teitelman, his road to SEO mastery and independence started by admitting he knew nothing about the industry. Beginning in the late noughties, following his graduation in Marketing Management from Dalhousie University, Teitelman went to an Interactive Advertising […]

How Should a Funder Market?

February 20, 2019
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Whether it’s marketing to ISOs or for direct leads, funders have different marketing techniques that suit their size and business philosophy. Credibly, a New York-based company of 160 employees, works with LendingTree and uses Google and Facebook for leads. But Director of Marketing and Strategic Partnerships Jeffrey Bumbales said that advertising on large pay-per-click channels […]

deBanked Email Campaign Tips

October 30, 2018
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Sending out an email campaign? Here are some helpful guidelines we’ve put together from experience: 1. Choose a well-crafted subject line. If your subject line doesn’t speak directly to your audience and entice them, they won’t open your email and nothing else will matter. Assume your recipient gets hundreds or thousands of emails per day […]

Panelists Share Marketing Advice at Broker Fair

May 20, 2018
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Jennie Villano, Vice President of Business Development at Kalamata Advisors, opened Broker Fair’s “Marketing Your Business” panel by stressing the importance of being personable on LinkedIn. She said that while LinkedIn is certainly a professional platform, warmth and congeniality go a long way. And so does thinking creatively by presenting yourself outside of your professional […]

Abe Zeines, Jennie Villano ‘Cook Up’ Buzz

February 13, 2018
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Villano-Zeines

Abe Zeines, of former MCA infamy, is cooking up something new, according to a video that was posted on LinkedIn earlier today. The 2-and-a-half minute clip was produced by Jennie Villano, a top social media marketer who serves as the VP of Business Development at Kalamata Advisors. Villano was spotlighted for her notable online marketing […]

Dear Funders: Don’t Dial ‘M’ for Marketing

October 7, 2016

Photo credit, Bryce Johnson, http://www.flickr.com/photos/brycej/2607596779/

Gone should be the days where funders indiscriminately send out email blasts or cold call merchants offering loans. But are they?

Merchant Cash Advance Now In-Depth

December 1, 2014
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For quite possibly the first time ever, Google has blessed merchant cash advance with its own array of In-depth articles. What are In-depth articles? Why, they’re featured stories at the bottom of the normal search results. The In-depth feature launched in 2013 and has only worked for certain keywords. Today it appeared for the very […]

The Funding Calls That Won’t Stop

November 23, 2014
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call center

“Your business has been approved for a loan…” Last week, Chicago Public Radio (WBEZ 95.1 FM) investigated a trend in the small business community, the use of merchant cash advance financing. The station called me in advance to answer some questions about merchant cash advances and I gave my best explanation of the industry and […]

Kabbage TV Commercial

November 1, 2014
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puddles

Another company has joined the TV commercial party and this one’s a little different. Atlanta-based Kabbage has chosen Puddles the Clown as their spokesman. What do you think? Not loading? See it here Below are some of their competitor’s commercials:

Why Your Deal Got Stolen

September 16, 2014
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my deal got stolen

Back in April, I presented the idea of trigger leads coming to the alternative lending industry. In subsequent discussions about that blog post, many folks particularly in merchant cash advance questioned whether such a concept could possibly exist or would even be legal. For those not familiar, this is the methodology behind trigger leads using […]

Is Awareness of Alternative Lending Still Low?

July 4, 2014
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are borrowers aware?

Prosper’s President Ron Suber and LendingClub’s CEO Renaud Laplanche have previously explained that there is still a large opportunity for growth because most people still don’t know non-bank lending options exist. As cited on LendingMemo, Renaud Laplanche admitted the reason they are even considering an IPO is “to use it as an opportunity to raise […]

Is Larry King a Funding Spokesman?

June 25, 2014
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micradio

This commercial is making the rounds on TV and some folks are wondering if this is indeed Larry King. I think it is: The commercial states that Larry King is a remunerated endorser of LendVantage and his face is all over their promotional materials like facebook. Is it him? Follow the thread on DailyFunder.

What if there were Trigger Leads?

April 27, 2014
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leads

Just recently, a user in DailyFunder’s forum complained that a deal of his had been poached by a competitor. There’s nothing new about that story, but it is what followed that drew interest. He was in the process of renewing his client for additional funds, when out of the blue popped up a competitor that […]

Your Merchant Cash Advance Press Release May be Hurting You

August 8, 2013
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spam

Part of keeping up with the merchant cash advance industry means reading up on the press releases published online, but it’s not such an easy job. Legions of funders, ISOs, and lead generators are competing for valuable real-estate in search results and they’ll use every trick in the book to get it. It almost always […]

Lending Club in Action

May 26, 2013
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lending club check

Soon after Google Inc. bought a stake in the personal loan company Lending Club, I apparently got added to their mailing list. I wonder if Google is providing Lending Club with better targeted data to close more loans. They probably are, although I probably shouldn’t be on this list. I have seen the fake check […]

Penguin 2.0 Epic Fails

May 23, 2013
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google penguin fail

Just as the Merchant Cash Advance industry is beginning to enjoy positive publicity, Google has the potential to set the momentum backwards by pushing terrible results. I’m going to post some Penguin 2.0 epic fails over the next couple days. So check in every now and then to see what’s new. You can also send […]

Google Penguin 2.0 Hits Search Rankings – Track The Responses

May 23, 2013
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superpenguin

According to Google’s Matt Cutts, Google Penguin 2.0 was fully implemented on Wednesday afternoon. Notice a difference in the search queries today? We’re noticing a lot of activity in the MCA industry. Using a nice little hack, we’ve created a way to track all the responses on Google+ that are specifically tied to Matt Cutt’s […]

Your Web Presence Matters to Alternative Lenders

March 20, 2013
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web

A bunch of my risqué comments about what’s right and what’s wrong in alternative lending just got some support. Phew. I happened to be reading the news, you know about Merchant Cash Advance… and I found a delightful article on CNBC today titled, Starved for Cash, Main Street Turns to Alternative Lenders First, I will […]

Don’t Get Banned by Your Target Market

March 19, 2013
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kicked out?

I’ve watched this happen a lot over the last several weeks, particularly on Google Plus. Businesses both large and small join a community, start posting links to their blog and then they get banned. Some are posting crap and others are posting genuinely good content, but the good content is being pushed on people and […]

Small Business Loans for Men? Not a Good Idea…

March 18, 2013
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business loans for men

A man walks into a bank and says “I want to know what kind of programs, discounts, and benefits you offer for men owned businesses.” The bankers exchange glances with each other and reply together, “For men? Sure! We love men!” Sounds a little outrageous doesn’t it? Don’t worry, this doesn’t usually happen, at least […]