Business Lending

LendingTree: ‘Small Business Loan Originations Up 40% On Our Platform’

August 1, 2025
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LendingTree’s small business loan origination volume is up 40% YoY, according to the company’s latest quarterly earnings report.

“In small business, we made a strategic investment to grow our sales force and it has paid off in more business and more efficiency,” said LendingTree CEO Doug Lebda. “I think that small business can be a real growth driver for us.”

Lebda added that profitability had been consistently growing each quarter and that the company was “on a roll.” And part of that is being attributed to staying on top of AI.

“Eighteen months ago, I told our board and our company that we’re going to be an AI first company,” Lebda said. “And today, effectively, all of our employees are using AI in their day jobs, including having enterprise GPT for everyone.”

Enova on Business Loan Originations Growth: ‘Like Running Downhill’

July 28, 2025
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Enova originated $1.2B in small business loans in Q2 2025, marking the fourth time they’ve exceeded $1B. When asked how that segment of their business has continued to perform so consistently, Enova CEO David Fisher said that small businesses had a couple of rock solid quarters in a row.

“It’s almost like running downhill,” Fisher said. “It’s not like you’re trying that hard. It just kind of happens. Credit has been incredibly stable…and when you have rock solid credit and you’re in a very strong competitive position, yes, generating origination growth is like I said, kind of like running downhill. It’s not like we’re trying super hard to do it. We just let the business perform the way it was performing.”

Later on Fisher added that “the competitive dynamics on the small business side are more stable. There’s fewer players. We know who they are. Brand matters more. And so that super strong position we have in SMB, I think helps with the stability a bit.”

In regards to how they’ve evolved their approach to TV advertising, Fisher said:

“So ten years ago, we were running a lot of national TV. Now it’s almost all digital TV, where you can almost target city by city and certainly state by state and even different types of groups within those markets. So that all plays into what we do super well because we develop models ‘that the more data focused that we’re looking at, the easier it is for us.’ So TV was never our favorite thing, but if we can target specific states, specific groups, specific times of days, figuring out which types of programming work the best, that’s really amazing for us to be able to plug that all into our algorithms and become more and more efficient with marketing.”

Lastly, Fisher is retiring as CEO to become Executive Chairman effective January 1, 2026. During the call Fisher said that with the business on super stable footing, that it was simply the right time. CFO Steve Cunningham will take over the CEO position.

Heron Makes Big Splash in Small Business Finance Industry

July 15, 2025
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Heron DataHeron, a startup using AI to automate workflows, just raised a $16M Series A round. Already a well-known brand in the small business finance industry, the funds will be used to grow their presence, expand into adjacent verticals, and grow their go-to market & and engineering teams.

While Heron serves top tier clientele like insurance carriers and FDIC-insured banks, its technology can be utilized at almost any level.

“Our technology is built to serve funders of all sizes from industry leaders like Bitty, Forward, Vox, and CFG to sub-five person shops originating hundreds of thousands of dollars a month,” the company told deBanked. “If a team is receiving 25 or more submission documents per day, Heron can deliver immediate value by automating their document intake and reducing manual review time. Our platform scales to meet volume, and we often see smaller, fast-moving teams who want to scale submissions and originations without scaling headcount benefit the most from Heron.”

Heron noticed that small business lenders were employing teams of underwriting analysts that spend hours on repetitive intake work and created a process to streamline it within seconds. Consequently, they’ve seen that improving efficiencies in this market has had a positive impact on the economy overall.

“At Heron, we believe that SMB lending is the backbone of the American economy — it powers everything from local restaurants to trucking fleets,” the company said. “But outdated, document-heavy processes slow things down. Heron helps lenders move faster and smarter, so they can get capital to the businesses that need it most.”

QuickBooks Capital Continues to Grow

June 8, 2025
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Intuit’s small business loan program, QuickBooks Capital, is continuing to grow. It generated $35M more revenue in FY Q3 2025 than it did over the same period last year, according to the company’s latest earnings report. Considering Intuit’s total quarterly revenue was $7.8B, its funding business, a small percentage of the total in comparison, is only mentioned in detailed on occasion.

QuickBooks Capital benefits from having a funding button in the widely used QuickBooks Capital software, a feature so effective that they were effectively the sixth largest online small business lender that deBanked tracked in 2024. Its two main products are a term loan and a line of credit.

Online Search is King for How Merchants Shop For Funding, Survey Reveals

June 4, 2025
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Perhaps the most surprising statistic to come out of a 2025 small business lending survey conducted by IOU Financial is that 12% of merchants said they started their search for business funding options from a cold call. But as one might expect, phone calls are not necessarily the direction in which business is moving. Forty-one percent of respondents, for example, complained that they received too many phone calls from multiple reps.

The number one origin point—far above cold calls (12%), friends/referrals (8%), and social media (7%)—was online search (63%). And they’re not just looking at the first website and firing off a form. Fifty-eight percent, for example, said that online reviews were among the most valuable factors in choosing the right business funding provider, while loan calculators and comparison websites/tools also weighed heavily at 49% and 40%, respectively.

Historically, online search primarily meant Google, but according to a TD Bank survey, 30% of small business owners are already turning to AI assistants like ChatGPT for insights on financial health or financing.

And most merchants skip their bank. “More than 70% of small business owners do not apply for business funding with their bank before exploring non-bank options,” the IOU survey found. “This trend highlights a major shift in trust and preference away from traditional banks and toward alternative lenders—which could be driven largely by the desire for speed, flexibility, and ease of access.”

Carl Brabander, EVP of Strategy for IOU Financial, discussed some of the recent findings of this survey at Broker Fair 2025 this past May in New York City.

North Dakota Law Regulates “Alternative Financing” as a “Loan”

May 30, 2025

Robert F. Gage is a Partner at Hudson Cook LLP. You can email him at rgage@hudco.com.

The state legislature in North Dakota recently passed House Bill 1127. This bill made a simple amendment to a 1970s-era law called the Money Brokers Act (“MBA”).

Despite its name, the MBA is not limited to brokers. It is the primary law regulating consumer and commercial lending in North Dakota. It applies to any person engaged in the act of arranging or providing loans. Such persons are called “money brokers” in the MBA.

This amendment adds a two-sentence definition of the word “loan”. When this amendment takes effect, the MBA will define “loan” as follows:

“Loan” means a contract by which one delivers a sum of money to another and the latter agrees to return at a future time a sum equivalent to that which the person borrowed. This includes alternative financing products as identified by the commissioner through the issuance of an order.



Is this is a big deal? Yes. Here’s why.

Until now, the MBA has always defined the term “money brokering” to include the act of providing “loans” but has never defined the term “loan”. As a result, forms of business financing that are not typically considered loans – such as factoring or revenue-based financing (also sometimes called “merchant cash advance”) would not be subject to the MBA. Adding this new definition of “loan” to the MBA creates significant risk that alternative forms of business financing will become subject to the regulatory burdens impose by MBA.

north dakotaThose burdens are significant. The MBA requires money brokers to obtain a license from the North Dakota Department of Financial Institutions (“DFI”). The MBA also caps the maximum amount of fees and charges that can be impose by a money broker at a rate of 36% per year.

With this new definition, the North Dakota Department of Financial Institutions (“DFI”) can now issue an order designating any financing product as a loan subject to the MBA. Does the DFI intend to regulate revenue-based financing? That’s unknown at this time. The Commissioner of Financial Institutions provided a memorandum to the legislature stating that the new definition would allow DFI to ensure that North Dakota’s citizens “will have access to new lending products, without sacrificing safeguards”. It is possible that the Commissioner is intending to focus on consumer financing products and not commercial financing. Even if that’s the case, that’s small comfort.

There is still a problem with this law because the first sentence of the definition is simply too broad. It states that a “loan” includes a transaction with the following two features:

  1. There is a contract by which a sum of money is delivered to another.

  • A typical revenue-based financing is structured as a purchase of a merchant’s future revenue at a discounted purchase price. The purchase price is a sum of money delivered to the merchant.
  • Invoice factoring transactions also involve a delivery of funds in the amount of the face value of the invoice minus a discount and/or a reserve.

  2. At a future time, the person receiving that money agrees to return an “equivalent” sum.

  • In revenue-based financing, the merchant agrees to deliver the purchased amount based on an agreed-upon percentage of the merchant’s revenue stream. Arguably this is a “sum of money” equivalent to the purchase price advanced to the merchant.
  • Factoring is a bit more complicated. In recourse factoring, a factoring client sometimes is required to repurchase an invoice from the factor if the invoice is not paid on time. The repurchase price is based on the face value of the invoice. Arguably this is a “sum of money” equivalent to the face value of the invoice minus a discount and/or a reserve.

Even if the DFI does not order that revenue-based financing or factoring are loans, a North Dakota court could take the position that the definition of “loan” is now so broad that these products are already loans under the revised MBA. No DFI order is needed.

If a North Dakota court concludes these products are now subject to regulation under the MBA, including its 36% rate cap, then this opens the door for North Dakota businesses that obtain financing to sue any provider that imposes charges that effectively exceed that rate cap.

It’s not clear whether the North Dakota legislature understands what it just did. This amendment was part of a legislative package that was primarily focused on data security. The addition of the “loan” definition would be difficult to find if you weren’t looking for it. House Bill 1127 passed with almost unanimous support. Did all those legislators understand that this law could drive away products that offer working capital to businesses that badly need liquidity and don’t have access to a bank line of credit? I doubt it.

Does this mean that providers of alternative financing should stop funding in North Dakota? That’s a business decision. We’ll certainly be watching to see if the DFI provides any guidance on any kind of “alternative financing” product it considers to be a loan. But providers of revenue-based financing and factoring should start thinking about whether they might need an MBA license North Dakota and whether they can live with the MBA’s 36% rate cap.

According to the North Dakota legislature’s website, this change in the MBA is likely to take effect on August 1, 2025. That gives you some time to think about whether North Dakota is still a viable market for your financial products.

Equipment Lease Demand & MCA Demand The Same After Eight Years

May 21, 2025
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For firms with less than 500 employees that sought out financing in the last year, 10% applied for a lease while just 7% applied for a merchant cash advance, according to the latest data published annually by the Federal Reserve. Though each figure has varied slightly by year, the 10% seeking leases and 7% seeking MCAs match the survey results that compared the two back in 2017. So virtually nothing has changed since then.

Notably, 87% of financing applicants applied for a loan or a line of credit in 2017 while the 2025 report found that only 25% applied for a loan and only 22% applied for a line of credit in the last year. Meanwhile, interest in factoring has gone down. Roughly 4% of financing applicants used to seek out factoring specifically but that number has since dropped to 2%.

Ready Capital’s Q1 and Fintech Footprint

May 20, 2025
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Ready Capital originated $343M in SBA loans in the first quarter of 2025. It did an additional $44M in non-SBA small business loans in the same period.

“While we anticipate moderation in volume ahead, we view recent policy updates from the SBA as constructive towards reinforcing the program’s long-term strength and integrity,” said Thomas Capasse, CEO of Ready Capital. “Ready Capital continues to deliver performance above industry benchmarks. Our 12 month default rate was 3.2% versus the industry average of 3.4% and our five year charge-off rate has now declined for the fourth consecutive quarter, reflecting the strength of our credit and servicing practices. Additionally, our 12 month repair and denial rate reached a historic low.”

While Ready Capital is known as the fourth largest SBA lender and by far the largest non-bank SBA lender, the company is also among the biggest fintech innovators in the space.

On the last point above, eBay brokered more than $100M in small business funding in 2024 alone, with more than half of that believed to have gone to Funding Circle US, now Ready Capital via iBusiness Funding. On eBay, iBusiness Funding offers term loans up to $500k with repayment terms up to 7 years.

The rest of eBay’s funding volume goes to an MCA provider named Liberis.