Sean Murray


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Merchant Processing Resource is Now deBanked

December 1, 2014
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deBankedBack in July 2010, I launched www.merchantprocessingresource.com as an independent resource for merchant processing and merchant cash advance. At that time I was celebrating my 4th anniversary of working in the merchant cash advance business and realized there was little to no information about the industry online.

For the last 4 and a half years, this website under that name has been visited by hundreds of thousands of people, many of whom were new to the business or interested in getting into it. I’ve received thousands of emails and responded to an insane amount of questions.

In 2010, 95% of all merchant cash advances relied on merchant processing. For those that remember, funding was in many ways secondary to acquiring merchant accounts. But the industry has evolved and other related financial alternatives have sprouted up around it.

Over time I found myself exploring new avenues and relaying what I’ve learned or what I knew with the rest of the world.

Merchant Cash Advances may have started off as a product for those underserved by banks but it has morphed into an option for bankable businesses that would rather skip the bank. In a sense, today’s capital-seeking merchants are deBanking.

Consumers too are turning to peer-to-peer platforms and crowdfunding campaigns instead of credit cards and bank loans.

And then there’s myself. I started buying into Lending Club loans in January of 2014, almost a year ago. The returns crush what I could earn with a savings account or CDs. The bank is the least attractive option if you want to earn a return on your money.

But it goes beyond lending and earning interest. All the big conferences this year were filled with bitcoin enthusiasts, a payment technology and currency that is not only independent of government, but of banks. Of course I gave it a look and loved it. I shared my feedback in a post titled, My Journey to Bitcoin.

Merchant Processing and Merchant Cash Advance may have kicked off this blog, but four and a half years later, it’s time to acknowledge the other forces, many of which I have already been covering for quite some time.

With 2015 right around the corner, the world is deBanking in more ways than one.

I’m deBanked.

Are you?

My Journey to Bitcoin

November 30, 2014
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bitcoinCount me amongst the libertarians, anarchists, and digital lunatics. I made an online purchase using bitcoin… and it was insanely easy.

The first person I shared my experience with was a friend who works in automotive manufacturing, someone who operates outside the world of alternative finance. He thought I was crazy or rather he was more confused than anything. “Wait, bitcoin?” he asked. “I thought that was a scam that went out of business two years ago.”

Stunned by his remarks and disappointed with his lack of excitement for me, I told a few more friends about what I had accomplished. They had all heard the term, but none of them knew what it was. Oddly, most seemed to believe that bitcoin had already been revealed as a con and was something from years past, a scheme that came, got hacked and failed.

Not so long ago I was in their shoes. I received my first education in bitcoin this past fall, September 22, 2014 to be exact at the 3rd Annual Tomorrow’s Transactions NYC Unconference hosted in Google’s New York headquarters.

(For the record, I’m going to talk about bitcoin the currency, not the blockchain)

It’s a con?

Famous money laundering expert and author Jeffrey Robinson gave a blistering assessment of bitcoin the currency, which he described as a hoax perpetuated by “libertarian anarchists.” His contentious indictment was half warning, half sales pitch for his latest book, BitCon, which I bought the day it was released.

Robinson argued that bitcoin adoption, while minuscule, was still greatly exaggerated.

He explores several challenges in his book, one of which can be summed up as:

Why would someone exchange dollars into bitcoin only to have to convert their bitcoin back into dollars?

It’s a great question, but it’s something I’ve done every time I’ve traveled abroad. Dollars to euros and then euros back to dollars. Dollars to pounds, dollars to canadian dollars, etc. But why do an exchange at all when the counterparty prices their goods or services in dollars?

Benefits

Assuming bitcoin’s value against the dollar wasn’t volatile, I can think of three immediate reasons:

1. I don’t have to enter in my credit card number on a website and risk it being hacked or stolen.
2. I can make a payment online if I don’t have a credit card or debit card.
3. I can spare the merchant the payment processing fees.

Let’s forget about point one for now because it’s easy to overlook the pervasiveness of point two. According to the FDIC’s latest National Survey of Unbanked and Underbanked, 25 million people in the country do not have access to a bank or banking products at all. Poverty is a main driver of that but curiously 34.2% of respondents in that group cited that they don’t like dealing with banks or don’t trust them as a reason. 30.8% said that account fees were too high or too unpredictable.

And that’s just the unbanked. 1 out every 5 households in the country is underbanked. They have a bank account but have also obtained financial services and products from non-bank alternative financial services providers in the prior 12 months.

To those of us that rely on banks for everything this may seem extreme, perhaps even downright unbelievable. Coincidentally, Robinson wasn’t the only notable figure at the New York Unconference. He was joined by Lisa Servon who later spoke about her hands-on experience with the unbanked and underbanked. A professor of urban policy at the New School in New York, Servon got a job as a check casher/payday lender in a storefront on a busy corner in downtown Berkeley, California to learn about these households on the front lines.

Consumers can be intimidated by banks she said at the Unconference, especially minorities. Even people who can afford to use banks opt not to. A sample of her experience was published a month ago in the New York Times.

Moving on to point three, accepting bitcoin can either be free or vastly less expensive than accepting a credit card payment. Payment processing fees are significant in commerce. I know this because I accept credit card payments through both Square and PayPal in another business I run and it costs me nearly 3% per transaction. I’ve also sold merchant processing for years and have priced hundreds if not thousands of accounts.

You know that thing American Express invented called Small Business Saturday where consumers are encouraged to spend money at small businesses? Paying with your AMEX card is encouraged of course and AMEX charges about 3.5% to the merchants on every sale.

By going dollars->bitcoin->dollars, you can do even more to help small business by saving them the fee. Granted, most consumers probably wouldn’t jump through any hoops to save a business money especially if it meant trying to figure out how to convert your dollars into something they perceive as “a scam that went out of business two years ago.”

I’ve read all the warnings about bitcoin already and have even been lectured by Robinson personally:

and yet what intrigued me most about bitcoin aside from the transaction costs, was the fact that it was not run by a government.

What if?

Five years ago I had a sinking feeling. The safety and security of the U.S. economy was put to the test. Stock prices fell, lending dried up and millions of Americans actually began to ask themselves, what if? As in what if the dollar collapses? What if your bank account suddenly became worthless? What if you had to suffer for the mistakes others in your country made?

In 2009, a colleague and I pledged to stick together should an eventual economic apocalypse happen. Our plan was simple:

1. Exchange all our money for a gigantic gold brick and two shotguns
2. Sit on gold brick and guard it with those shotguns

Survival would remain possible by chiseling off pieces of the gold brick and exchanging them for food and water. We’d each take turns sleeping and hopefully survive until things returned to normal, if ever.

A fantasy to be sure, and it was great for laughs to break up the day, but what if?

My apocalyptic paranoia is one of many stereotypes of the bitcoin faithful, but I have no interest in exchanging 100% of my dollars to bitcoins. And no, I don’t think the dollar is going to collapse tomorrow. I am intrigued however by a currency that eludes governmental control. We can all keep a gold brick in our back pockets, even if it’s small, and even if it’s digital. If for no other reason, it’s a small hedge for peace of mind.

It’s quite ironic that while critics talk up the dollar’s superiority and the strength of the U.S. government, only 14% of Americans approve of how Congress is handling its job. Not to mention that the nation is at this very moment $18 trillion in debt, a number very unlikely to be made whole. Remove the term bitcoin from the conversation and it’s quite likely the average person would at least be amenable to the possibility of a non-governmental currency.

Perhaps as Americans we are somewhat blind to risks, that we feel nothing catastrophic could possibly to happen to us. To many it is literally unthinkable. A completely independent currency has its merits both now and in far bleaker times.

Of course should the apocalypse occur and all you have is bitcoin, rest assured you will be able to buy a shotgun since you can pay for them with bitcoin:

The get rich quick crowd

Here lies another criticism of bitcoin, that everyone is holding it and no one is spending it. Far from idle, there are currently more than 80,000 bitcoin transactions per day. Without prohibitive transaction fees though, volume is a poor measure of adoption since I could easily send bitcoins back and forth between accounts I own and classify them as transactions.

There are indeed those holding and not spending. Rampant speculation is both a cause of volatility and an argument for its long term unsustainability. Speculators are hoping the digital currency will appreciate and make them filthy rich. If that day never comes, a big sell off will cause its value to drop.

bitcoin last 3 months

Price chart over the last 3 months

And therein lies the argument… when or if the speculators leave, will that spell the end of bitcoin?

If bitcoin had no practical uses outside of being another digital currency like World of Warcraft gold, then bitcoin would likely be a con, a predictable one that probably would’ve combusted already.

There may actually be a massive market correction in the future. At the current moment, Coinbase reports that 1 btc = $376.23. On November 14th, I paid $397 for 1 btc. It lost about 5% of its value in two weeks, a tough percentage to stomach for the faint of heart, and most certainly the average consumer. It’s also equal to the plunge the S&P 500 took between October 8th and October 16th so such short term volatility exists in other mainstream assets.

I’m not necessarily speculating though. I spent almost half my bitcoins shopping on Overstock on Black Friday, an experience I will detail in another post. A 5% swing might be acceptable for an investment but it’s quite ugly for a currency and this fuels the misinformation that bitcoin is a scam, con, or has already gone out of business two years ago.

1 btc could drop to $100 or $10 after a furious market shakeout and it wouldn’t change how I felt about it. It could also rise back up to $1,000 or higher. That volatility is enticing, almost sexy, but it’s the lack of transaction fees and governance by mathematics rather than actual governments that have me hooked

White knight

bitcoinStill, bitcoin is waiting for a few white knights, merchants willing to price their goods and services in bitcoin. For years, I have priced advertisements on this website in dollars, but to show my support, I will soon be pricing them in bitcoin going forward. Dollars will still be accepted of course, but those Paypal fees hurt. Paypal costs me 3% in a split second. Is a 5% loss in bitcoin value over two weeks really that wild by comparison?

I think not.

Bitcoin is more than a currency. It’s not the euro, the yen, or the peso. It’s a detachment from governments and banking. It’s self-control. Without the private key, your bitcoins can’t be seized.

We live in a world today where everybody has their hand in your money. Just look at what happens when you pay for a cup of coffee using your credit card. The following parties all get paid a percentage:

  • The small business owner
  • The small business owner’s merchant account representative
  • The merchant account representative’s company (the ISO)
  • The payment processor (the processor settling the transaction)
  • The acquiring bank (the payment processor’s bank that is authorized to use the payment networks)
  • The payment networks (Visa, mastercard, etc.)
  • The customer’s card issuing bank (The bank that issued the card to the customer gets a percentage of every sale made with that card)
  • The state (where there is sales tax)

If you thought bitcoin was insane, what do you call a system where eight parties need to get paid to facilitate the sale of a cup of coffee? And my example was simple. There are typically more parties involved that that.

I don’t want to give the impression that you can evade taxes with bitcoin. I have every intention to stay on the up and up with governments. But remove the tax man and the merchant from the equation, and one has to wonder what the heck is going on with the other six parties, all of whom will ultimately decide if your transaction is acceptable to them. They decide, not you. They can freeze your funds if they don’t like the transaction and they do. It happens to merchants all the time.

Your money is not really yours. You have rights to it, but only to an extent. It can be garnished, frozen or confiscated. That’s the price of liquidity and relative stability. If you can afford to color outside the lines, where you can remove the six bankers and their control, why not experiment? There’s something pure about it, liberating. And when you add in the fact that it’s governed by math, it’s more than that, it’s beautiful.

deBank

debankIf you are under the impression that bitcoin is intimidating, a scam or out of business, well then I encourage you to step out of governments for a minute, to deBank, and take a walk on the digital side. I’m not going to convert all my dollars to bitcoin and you shouldn’t either. Try it out with some extra cash.

Sure, you’ll be in company with libertarians, anarchists, and lunatics. And yes, there’s the paranoid, the speculators, and those transacting in illicit goods and services. The beginning of the Internet and computers was much the same way with the unix and linux faithful.

Perhaps bitcoin needs a Steve Jobs, a Bill Gates, to package up something simple and suitable for the average household. Every American would appreciate squirreling away a little something that is out of reach of government and banks.

The vast majority of Americans already don’t trust congress, and 92 million Americans are already underbanked or unbanked. In 2014 buying a cup of coffee involves paying eight people and the government has spent $18 trillion that it doesn’t have. You have to start to wonder who the real lunatics are. Consumers are waiting for something… even if it’s just a little peace of mind, a hedge, a gold brick in their back pocket, the feeling of independence, freedom, control. Something…

I deBanked and loved it. Now it’s your turn.

Income Correlates With Loan Performance

November 24, 2014
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Income and Loan PerformanceNow that I’ve bought into nearly 1,800 personal loans on Lending Club, I think I’ve got a good enough sample to start running analyses.

The data isn’t perfect especially since none of the loans have reached maturity yet. Most are still between two and four and a half years away from completion. But strangely, 70 loans paid off early and a good number have already defaulted or are more than 16 or 30 days late and are on their way there.

With at least that to work with, I compared three groups:

  • Early payoffs
  • 16+ days late or defaulted
  • All others

I examined 4 initial factors and I will surely examine many more. While I saw some weak correlation regarding FICO score, it’s borrower income that really stood out.

Ignoring all other factors, the accounts that paid off early reported earning 29% more annual income than the accounts that are bad.

I had heard Peter Renton preach the high income borrower strategy and truthfully I ignored income as a factor in my decision making up until this point. On equities.com, Renton said, “I typically like more than $50,000 in annual income, although $75,000 is even better, and $100,000 is better still.”

Looking at my own sample, there is indeed correlation between the $75,000+ income earners with paying off Lending Club loans early.

Unlike some business loan products, Lending Club personal loans accrue interest rather than bake interest into a fixed total cost. That means a borrower that paid back a 5 year loan in just 3 months only paid 3 months worth of interest.

It was surprising to see that 70 borrowers repaid the loans in their entirety within a matter of months.

Regarding FICO, the score spread between bad loans and early payoffs was only 8 points, a lot smaller than I’d expect. But the portfolio is young and some loans have only just issued in the last few months. With another 2+ years left to go, the sample size of defaults will get bigger and I will be running the numbers on this again.

In in meantime, low income borrowers regardless of all other factors appear to be more risky investments. I guess you could say I’m not surprised, but it’s exciting to see data that supports a hypothesis.

The Funding Calls That Won’t Stop

November 23, 2014
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“Your business has been approved for a loan…”

Last week, Chicago Public Radio (WBEZ 95.1 FM) investigated a trend in the small business community, the use of merchant cash advance financing. The station called me in advance to answer some questions about merchant cash advances and I gave my best explanation of the industry and its products.

Of the discussion that lasted more than 30 minutes, only about five of my sentences made it on the air. While I clarify some of my positions below, it was sobering to learn the context of how they were used, as a defense to real life merchant complaints.

The satisfaction rate with merchant cash advances are pretty high and I say that mainly because it’s so rare to hear complaints from anyone other than journalists that can’t believe anyone would accept rates above 6% APR. And while there are indeed bad actors in the industry (as there are in any industry), the gripe one merchant had about phone solicitations that just won’t stop is a recurring theme.

It’s happening to me too.

As an account representative in 2010 calling real time leads sold to five parties at once, I did what anyone would do, I pretended to be a small business myself and inquired through the website that we bought leads from and entered my cell phone as the point of contact

Ring. Ring. Ring…

Within a half hour, representatives from four companies called me, and I learned exactly who my competition was, how they explained the product, and what they would say to win me over. Two of the four were really good and one even referenced my name personally, saying something to the effect of, “If you get a call from Sean Murray, his rates are worse than mine.” Obviously he had already done what I was doing now, which was pretend to be a small business so he could prove to the prospect he was well informed about the alternatives. He had heard my pitch already and was now throwing me under the bus by planting the seed that I was going to offer something more expensive even if it wasn’t the truth.

In the end none of them won because it was all a farce. One never called me again after the first call. Another kept at it for a week and the remaining two followed up for a month.

And then it got quiet…

I had been marked as a dead lead and forgotten about until three months later when one company sent a follow up email. “Smart,” I thought. But then a call came six months later, and then more emails, some from companies I didn’t originally engage with.

And they continued at regular intervals, every couple of months an email or call. Was it interesting? Yes. Annoying? No.

Until this year.

call centerThe volume of emails have slowed but I’ve somehow ended up on robo calling lists. “Press 1 to talk to a funding specialist or press 9 to be added to the Do Not Call list”

The press 9 option doesn’t work for me. Sure, I might be removed from that marketer’s list, but it in no way removes you from anyone else’s list. I knew that already of course because I’ve been on the other end before.

The first time I got one of these calls, I was excited to tell the sales representative who I really was, level with him, and explain that it was a really good idea to take me off the list. But much like other business loan robo call complaints, the representative wouldn’t tell me anything about himself or his company.

I got yelled at.

Every time I tried to ask a question, he’d get louder, insisting I tell him my monthly gross sales volume for the “cash advance I wanted.”

A rogue actor maybe, but I’ve since gotten additional business loan robo calls and have made no progress in getting myself removed. I just hang up now.

Call it sweet irony perhaps. Or maybe a wake up call (pun intended). I applied on a website once four years ago and the rest is history.

My experience with repeat solicitations is marginal compared to somebody that has actually used a merchant cash advance. With the filing of a public UCC-1, anyone in the industry can easily access that data and convert it into a marketing list. And they do.

Brokers that scorn UCC marketing acknowledge that these businesses could be getting called 5-10 times a day. My own clients had reported repetitive calls back when I was an account representative. And while UCC marketing is very cost effective, in today’s market where more than a thousand companies are offering similar financial products, it’s probably safe to say it’s overly saturated.

And if 5-10 calls per day were even remotely accurate, I’d surmise that level of volume is marring the industry’s reputation as a whole.

I could argue though that when customers have a great many options to choose from, they win. With more than a thousand companies offering merchant cash advances and business loans, it’s truly a buyer’s market. Play all the companies against each other and you should end up with the best possible terms. It’s a great time to seek capital.

Except we’ve got to do something about those phone calls, or at least the robo calls.

Every angry robo dial recipient becomes one less person likely to speak positively about the the nonbank financing industry. Aged leads, UCCs and phone calls might be inexpensive, but the cost to undo negative preconceived notions is immeasurable.

Do you want to be known as the company that helped small businesses or the annoying people that won’t stop calling? If merchants are taking to the air waves to complain, it will only be a matter of time before the FTC and FCC become interested.


Regarding my comments on the radio about APRs and daily amortization, they were pulled from a conversation that compared daily payment loans to purchases of future sales. I DO believe bad actors exist and every business owner should have an accountant, lawyer, or savvy third party review any contracts they enter into, financial or otherwise.

Ready to Trade ONDK and LC?

November 16, 2014
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On November 10th, OnDeck Capital finally made their S-1 public. Immediate reactions from inside the industry were mixed. The bears criticized the years of losses while the bulls pointed out that the tide is turning. With a profitable 3rd quarter, OnDeck’s bet on the long game might finally be proving itself.

And without delving into their S-1 for now, the industry should be bracing itself for change. The mysterious world of daily funders (financial companies that deal in daily payments) is about to come under the scrutiny from another body, stock analysts.

Unlike journalists which have bruised the industry with sensational headlines and surface level criticism (high costs, light regulation), analysts will be tasked with truly understanding the fundamentals of nonbank business lending. Not to mention that everyday retail investors looking for an edge will want to learn more about the industry than what a single company’s quarterly financials will tell them.

Daytraders might make decisions based on melodramatic stories but those buying and holding for the long run will be conducting something that’s rarely taken place in this industry, research. Expect these questions to be asked and deeply considered:

  • Who are OnDeck’s competitors? (and not just the top 3, but the hundreds that follow them)
  • What are ISOs/brokers and how do they operate?
  • How do they generate deal flow?
  • What is Merchant Cash Advance and how is it similar or different to OnDeck?
  • What is the real regulatory environment? (Because there are actually applicable regulations despite articles that say there aren’t any)
  • Why does OnDeck collect payments daily?
  • Why is OnDeck’s model so much different than Lending Club’s?

Look for the last bullet point to be explored greatly. If OnDeck and Lending Club are both innovative small business lenders broadly targeting the same market, why is OnDeck charging an average of 50% APR paid daily over 6 months and Lending Club charging as low as 5.9% APR paid monthly up to 5 years?

Their products couldn’t possibly be more different. And while Lending Club’s IPO path has curiously stalled, there is nothing to indicate that it will not proceed. That means we should expect comparisons between the two upcoming tickers LC and ONDK, a lot of them.

Details about commissions, closing fees, marketing practices, and transparency will be talked about in open forums by the general public. If it’s controversial, it will be debated. If it’s unique, it will be scrutinized. To an extent, OnDeck, Lending Club, and many of their competitors will cede control of their destiny to the general investing public.

There are folks in the industry giddy over the chance to buy and sell stock in both companies. They have years of experience on the front lines. But just as they’re gearing up to trade ONDK and LC, so too is everyone else.

Get ready for major change…

Kabbage TV Commercial

November 1, 2014
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Another company has joined the TV commercial party and this one’s a little different. Atlanta-based Kabbage has chosen Puddles the Clown as their spokesman. What do you think?


Not loading? See it here


Below are some of their competitor’s commercials:






Merchant Cash Advance Risks and Myths

October 24, 2014
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Lisa McGreevy and Sean Murray at Lend360The Lend360 Conference in New Orleans last week had a different vibe from the five other conferences I’ve attended this year. For one, I was a partner in it through DailyFunder. And further, there was a huge focus on best practices, ethics, and regulations. Expert speakers and panelists aired it out to dispel myths and disclose risks.

Most telling about the future was a response from Victory Park Capital’s Brendan Carroll about whether or not he feared looming regulations could hurt the merchant cash advance and alternative business lending industry. As someone who has invested heavily in Kabbage and more recently in Square Capital, he expressed concern about regulations in general but clearly was not convinced they were on the immediate horizon for the industry.

Lisa McGreevy, president of the Online Lenders Alliance moderated the two-man panel which also consisted of John Hecht of Jefferies and she did a great job of digging out the true thoughts from one of the room’s most powerful investors. It’s unlikely a company like Victory Park Capital would invest hundreds of millions of dollars in an industry they believed faced imminent regulatory upheaval.

Merchant Cash Advance regulation is not on any regulator’s immediate agenda but they are doing their homework. At Lend360, it was revealed that several members of the North American Merchant Advance Association met with the Federal Reserve in Washington D.C. months ago for a Q&A. There’s communication occurring now on some levels. Even I’ve been contacted by the Federal Reserve to comment as a part of a broad research assessment.

Eventually I believe the CFPB will try to play a role in the industry through Section 1071 of the Dodd-Frank Act. We’re a long way from there though and it doesn’t mean they’ll be successful. Even internal operatives have expressed doubt on business-to-business jurisdiction.

In the meantime, it’s not all blue seas and sunny skies. Robert Cook, an attorney at Hudson Cook, LLP explained at the conference that the industry is already in many ways supervised by the FTC. And with the FTC, it’s not a question of how high the costs are, it’s about how transparent those costs are. If they’re high, fine, but do the customers understand them and are they marketed accordingly?

Terms like guaranteed, 99% approval rate, and lowest rates can be deemed deceptive if not true.

merchant cash advance best practicesTransparency, ethics, customer experience, that’s what people in the business need to be focused on right now. Stacking, while a polarizing topic, seems to be a matter of contract law. Everybody’s caught up in the stacking debate believing it’s the lightning rod that will attract regulation. If left unchecked, it might draw interest, but it’s the fundamentals that get overlooked that could draw the ire of an agency like the FTC.

If your marketing says “rates from 1.10 and up”, while actually contracting 99% of your customers with 1.49s, that’s something you’ll probably want to address now. Think about the net cost your customer is likely to be charged. If a 1.10 is a buy rate and there’s a 10 point upsell, a 10% closing fee, and 10% origination fee that makes the end cost closer to a 1.40, you probably don’t want to market the cost as 1.10.

Right now it all basically comes down to doing good business in a transparent manner. Costs may be high but explain those costs, make sure the customers understand them. Don’t be deceptive. There will always be critics of high costs, but rational people are being exposed to the sober reality that you can lose money even at a 50% interest rate.

As a word of advice for new ISOs and brokers, stay away from funding companies that don’t even have a paid email account. If a funder is too financially strapped to afford a web domain, they probably are going to cut corners in other places too. The story about working off a gmail or hotmail account in the interim while they try to get their website set up is indicative that they’re getting ahead of themselves. There are way too many solid funding companies to choose from for you to entertain doing business with hotFunding4ISOsNow@hotmail.com. Even middlemen are accountable in the grand scheme of best practices and the customer experience.

Fund intelligently…

– deBanked

Also read:
4/11/14 Regulatory Paranoia and the Industry Civil War

8/13/14 Should Licensing and Accreditation come to Merchant Cash Advance?

10/11/14 Section 1071, the CFPB and Merchant Cash Advance

Did Google Penguin Hurt Your MCA Website?

October 22, 2014
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Google PenguinGoogle struck again late on Friday the 17th with a refresh of the Penguin Algorithm. As posted on Search Engine Roundtable, the algorithm is still rolling out and will continue to do so over the next few weeks.

Those familiar with Penguin know that it targets backlinks, specifically: paid links, spam links, bad links, the whole gamut. Hit the trigger and your site can virtually disappear from search.

I monitor several keywords in our niche and I haven’t noticed much of a change between what I see now and what I saw prior to the 17th. Truthfully, some of the companies I see popping up now in the first 2 pages are exactly the type of companies I’d expect to see on a list offline. That’s a good indicator that something is going right.

The exact search results are different for everyone but amongst the top 20 results for the search term merchant cash advance, I get:

  • OnDeck
  • Kabbage
  • AmeriMerchant
  • Business Financial Services
  • Capital for Merchants
  • CAN Capital
  • Merchant Cash and Capital
  • Retail Capital

Years ago through spam manipulation, the first few results were dominated by random lead generation sites like fastcashfunding4unow.com. I see very few sites like that these days ranking well.

If you were wondering where your organic site traffic went in the last week, there’s a good chance you got Penguined. Good luck getting out of that!