Sean Murray is the President and Chief Editor of deBanked and the founder of the Broker Fair Conference. Connect with me on LinkedIn or follow me on twitter. You can view all future deBanked events here.
Articles by Sean Murray
Remember “Thinking Out of the Box?”
August 10, 2012
Remember when “thinking out of the box” was all the craze when it came to finding solutions and building business? Today most of us disregard thinking out of the box and much prefer being “creative” and “innovative.” We’re much more sophisticated in our approach. Thinking out of the box appears to be a metaphor that has outlived its use. In today’s business environment if you want to succeed you’re better off concentrating on coming up with creative, innovative solutions and products.
Not so fast say American and Chinese researchers who conducted some pretty interesting research into the psychology of creativity.
Here are a few examples of what they found out:
- An experiment was conducted where people were placed either in a five foot by five foot “box” or seated outside the box. The people outside the box were found to perform at higher levels when taking tests that required creative thinking.
- In another experiment it was found that being able to walk freely about stimulated more creative and effective thinking and problem solving than those who were instructed to walk in a straight line.
- In a particularly interesting experiment people were asked to put two things together. The group who received instructions to act out the metaphor of putting “two and two together” were more successful in developing different ways to approach the problem successfully.
Taking the Research Out of the Lab and into the Real World
It might appear that this research has very little, even nothing, to contribute to the growth and development of your small business. So let’s take a second look at the findings as they relate to your business and the workplace:
The first experiment found that most people work better in an open environment. How many of us and those who work for us do that work in square offices or cubicles? Not everyone would be comfortable working in a completely open space, but doing our best to provide work spaces that evoke creativity and innovative thinking would likely be good for business.
In the second experiment people were found to be better able to solve problems as well as think creatively when not required to walk in a straight line. Most small businesses owners see productive workers as workers sitting at their desk or station. For example, it could be that an employee might think better when solving a problem when speaking to a client or customer on the phone if standing and allowed to move about. This increase in innovative thinking may not apply to just physically walking in a straight line. Small business owners might want to consider examining policies and procedures to see if allowing employees to “walk more freely” might mean more effective and productive employees.
The last experiment where people were asked to put things together poses more of a challenge to apply in the real world your small business operates in. Perhaps the best way to look at this finding is to view to approaching what needs to be done in different ways to be an effective means to find the best way to do things. After all, what better metaphor is there for solving a problem correctly other than “put two and two together?”
The last thing these experiments demonstrate is that perhaps we’re wrong to believe “thinking out of the box” is a method to improve business that’s seen better days. As a matter-of-fact, thinking out of the box appears to be another term for creativity and innovation.
Guest Authored by Annie:
– Merchant Processing Resource
https://debanked.com
It Might Be You
August 8, 2012You are innocently eating your bologna sandwich in the lunchroom when some of your fellow elementary school friends start to giggle. You giggle a little too just because you usually all laugh at things together, even though you’re not exactly sure what the joke was. “Damn,” you think to yourself. “I got all caught up in my bologna sandwich and I missed something.” Soon others begin to laugh. You laugh nervously with them, but take a couple quick glances around the room to try and locate the source of the humor. You spot nothing, but realize the chuckles are spreading like wildfire. Some people are looking at you as if they are suspicious that you might be the only one that doesn’t GET it. So instead you double down on your laughter as if to prove you’re enjoying the joke more than they are. “I’m enjoying whatever it is we’re all laughing at more than you are!,” you say under your breath. This only makes the crowd more raucous and by now everyone is starting to point in your direction.
“Ohhhhh crapppp…”
And then you find out it is you. There you are, sitting in the cafeteria, munching on a bologna sandwich with a grade school level obscenity drawn on the back of your shirt. You don’t know who drew it or when it happened, but you quickly learn it was done in red marker, particularly the kind from the 1980s that smelled like cherry, caused dizziness, and made your nose bleed after 15 seconds. There’s always somebody getting picked on, you just never thought it would be you.
Smells Sooooo Gooddddd
“Ohhhhh crapppp…”
It might be you. Every year or so, the MCA industry welcomes in a couple new big players. There’s always one that funds more, pays more, bends more, and brags more as they quickly cut into the marketshare that established funders have had for years. Suddenly they’re the hottest thing in town, that is until about 6 months later when they start telling their “loyal” broker shops to stop sending in new deals for a while. As the newbie’s joyride comes to an end, the established funders roll their eyes and continue on the way they always have, responsibly.
We’re not here to point anyone out or to suggest that brokers purposely send bad paper to an inexperienced funder. It’s just easy to spot the amateurs. Sadly, most people laugh at them behind the scenes until the funder calls it quits, completely unaware that they’ve been wearing a “kick me” sign on their back for months.
This could be an uncomfortable topic for some, but this rapid rise and fall scenario plays out across many industries. If your business is less than two years old, ask yourself this: Is your success a result of awesomeness or do you smell a tinge of red cherry marker?
—————
Does anyone know what the truth is anymore? These contradictory articles were both published yesterday by reputable news media outlets:
Banks Keep Lending Standards Tight For Small Firms
Fed Says Banks Ease Standards On Business, Consumer Loans
Is affirmative action coming to a funder near you?
Dodd-Frank’s small business lending time bomb
Growth in the usage of MCAs (selling future sales for cash upfront) is taking a huge chunk of market share away from traditional lenders.
Some crusty old reporters remain clueless as to why fewer and fewer businesses are turning to their banks for loans. Professor Scott Shane in BusinessWeek fumbled through his recent 700 word article in which he makes several unconvincing arguments for credit cards as being the new holy grail for business owners. Ultimately, he concedes that the decrease in small loans to businesses might simply be a benign statistical anomaly. This guy is a professor??!! Borrow, Borrow, Loan, Loan, Loan. Some people still can’t imagine a world where leveraging can happen without a borrower and a lender.
—————
Have you ever tried to peg down what exactly is happening in the credit markets? The National Federation of Independent Business has already done a lot of the work for you. A few clues:
- Small-business owners are increasingly employing personal rather than business cards for business purposes
- Fifty-seven (57) percent of small employers attempted to obtain credit from a financial institution in the last 12 months, a nine percentage point increase from 2010 with the demand for lines and cards each rising more than one-third. The demand for line renewals and loans were flat. More attempts resulted in more rejections rather than more small-business owners obtaining credit
- Poorer credit risks were more likely to try to borrow in 2011 than better credit risks, other factors equal. A number of financial factors, such as credit score, differentiate the two groups. Men and owners of larger small businesses were also more likely than their counter-parts to try to borrow
Download the full 76 page NFIB January 2012 report
—————
Some MCA underwriters hate when merchants state they aim to use the funding proceeds for “cash flow” as if its unspecific nature was code for betting on the horses. In the traditional lending world, businesses have been offering that up as a purpose for decades. From the NFIB Report:
– Merchant Processing Resource
https://debanked.com
The Funders of Summer
August 2, 2012What’s new? Who funded? What happened? Merchant Processing Resource will try to give you a glimpse into the Merchant Cash Advance (MCA) universe:
We all know salespeople love to fund, but underwriters?!! This banner hangs on the wall of the underwriting department at mid-sized MCA firm, Rapid Capital Funding:
Holy Moses Batman! $10 Million in a month?! Yellowstone Capital is reporting a new personal monthly funding record of $10,245,000.
There has been an influx of really creative instructional/promotional videos about MCA lately. Cartoons are really “in” right now:
PayPal white labeled a Merchant Cash Advance program in the U.K.
Will the mega banks be next?
It feels like 2006 all over again says First Annapolis Consulting in a recent article:
This seems to be the same bullish sentiment that surrounded the industry in 2006, when there was a constant influx of new MCA providers into the industry and what appeared to be unlimited financial sources. What might be different now is the experience accumulated in the industry during the recession. In the last few years, and as a result of the mounting losses that the industry suffered during the economic crisis, MCA players have implemented more conservative risk management practices and procedures.
Underwriters industrywide are also reporting that stacking, splitting, double funding, and fake statements are on the rise. It certainly brings back some nostalgia for veterans and not the good kind. A screenshot of a current ad on craigslist that is directed at bad apple merchants:
A new chapter opened for Merchant Cash Advance (This is soooo last month but a great read if you missed it).
http://greensheet.com/emagazine.php?issue_number=120602&story_id=3088
Is the loan shortage a banking problem or a merchant problem? Ami Kassar makes the case in his New York Times column.
“Where are the leads? I need the leads. Can you tell me where the leads are?” We literally get asked daily where to get leads from. We recommend:
http://SmallBusinessLoanRates.com
http://meridianleads.com
By the way… for every company that says cold calling doesn’t work, there’s a company getting rich doing just that. Same goes for SEO, mailers, e-mail blasts, PPC, and so. Marketing is an art form. Just because it doesn’t work for you, doesn’t mean it doesn’t work period. Keep doing what you’re doing. Too many ISOs/agents/marketing directors abandon campaigns after 30-60 days. Practice makes perfect!
Have you abandoned social media? We ask this question: What looks worse to a prospect?
Not having a business twitter account or having one but failing to tweet at all in the last 8 months?
Not having a business blog or having one but failing to add any new blog posts in over a year?
We didn’t spend much time researching hard data but we would surmise that freshness is a psychological component to a prospect’s shopping experience. If a business blogged regularly on their site up until May, 2011 and then stopped, might a merchant think the entire business itself is abandoned or gone? Is a facebook fan page with 1 post from 8 months ago a positive or negative selling point? WE SAY: If you build it, maintain it. Nothing brings down your presence on the Internet like abandonment. We understand that smaller companies might not have the manpower, time, or creative energy to write informative articles or engage people through social networking, especially when it’s hard to measure the results and value it creates. Consider the value you might actually be losing by projecting to the world that you have given up. It’s like operating a store with a sign out front that says “THIS BUILDING HAS BEEN CONDEMNED” even though you are actually open for business. If WE stopped posting articles for a year, would you still come back several times a month?
Here are two examples of MCA firms that keep it FRESH!:
http://unitedcapitalsource.com/blog/
http://takechargecapital.com/category/blog/
Don’t you just love MCA? We do! Visit our site again soon.
– Merchant Processing Resource
https://debanked.com
Smart Small Business Owners Have After Sales Strategies
July 27, 2012
We all want to be successful small business owners. And that means being a Smart Small Business Owner. Part of being a Smart Small Business Owner (SBO) is understanding the importance of designing and implementing effective after sales strategies.
SBO’s know that it really isn’t about attracting customers. Keeping that pipeline of potential customers flowing is really just a basic cost of doing business. You can be pretty darn successful when it comes to attracting customers. You can be pretty darn successful converting those prospects into making a purchase. But what’s really going to grow your business isn’t only attracting and converting prospects into customers – it’s building strategies into your business model that pull another couple rabbits out of the customer hat: repeat and referral customers.
The term “After Sales Strategies” should not be confused with selling extended service or product subscription programs. Not that these aren’t something to consider as they both represent excellent additional revenue streams. It’s great to sell a customer a jar of face cream – it is even better to sell them a pre-paid jar of face cream for a year. It’s wonderful to conduct a home inspection for a client before they purchase a home – it’s even better to sell them a pre-paid seasonal inspection service.
However, that’s not the kind of “after sales strategies” we’re talking about. What we’re going to address here are a category of after sales strategies that do some pretty important things when it comes to growing your small business:
• Improve Customer Satisfaction
• Improve Customer Retention
• Increase Positive Word of Mouth
It Pays to Act in The Best Interest of Your Customer
But first we need to talk a little bit about exactly what type of “After Sales Strategies” we’re talking about here. Simply put, these are strategies which, from the customer’s perspective, are “freebies.” They’ve already pulled out their wallets and handed over their cash and then receive a pleasant surprise: the business they’ve already handed their money over to does something in their best interest without trying to sell them something else in the process.
Here’s a really simple example of how powerful after sales strategies can be.
You decide to try out a Greek restaurant you’ve never been to before on date night with your spouse. You order your meals and they’re pretty good. No complaints. The server is friendly and attentive. The décor is nice. You’re in the process of signing your check. You’re not overly wowed, but you might come back. Maybe, if you happen to be hungry and in the area at the same time.
And then you get a nice little surprise. Your server approaches your table and places two small cups of Greek coffee accompanied by two small, yet perfect squares of baklava.
You say, “We didn’t order desert, I’ve already signed off on the check.”
Your server says, “Oh, this is just a little treat with our compliments to top off your meal. I can put it in a box if you’re ready to go.”
You don’t even like baklava (but your wife does) and you’re not sure how you’re going to feel about Greek coffee. But there is one thing you’re sure of now – you’ll be coming back. There were those rolled grape things on the menu you’ve always wanted to try. When you show up at work on Monday you tell your friends about the great Greek restaurant you took the wife to over the weekend. Hearing about the free dessert, a few of them ask for directions. On Friday, a group from the office runs over to catch lunch.
That coffee and dessert was a simple, low cost, yet effective, after sales service strategy. As a result you:
• Were more satisfied
• Planned on making another purchase
• Told others about your great experience
All three of the above are certainly responses you’d like from your customers after they’ve bought from you. Which leads us to a great question all you SBO’s out there should be asking yourselves right now:
“What are some simple, low cost, yet effective after sales service strategies I can put into place?”
Article By: Annie
https://debanked.com
The Other 93%
July 13, 2012The SEO war rages on for Merchant Cash Advance providers, ISOs, micro lenders, and other financing firms, but just how much real estate is everyone really fighting over? According to data recently provided in The Green Sheet by First Annapolis Consulting, only 7% of all merchant account leads are generated via the Internet. So if your business plan’s success hinges on getting to page 1 of Google search, you might be shutting yourself out from nearly the entire marketplace. Don’t get us wrong, there’s a lot of money to be made and business to be acquired via the Internet, but even the big firms get roughed up from time to time by competition, new algorithms, and SEO companies that promise the world but deliver few results.
So if not the Internet, then what else is there besides cold calling? That’s a question that tons of small ISOs ask themselves when they realize that competing online isn’t easy. It just so happens that the “what else” comprises of 85% of all generated leads in the payments industry. More than 50% are derived from bank referrals and associations alone.
Has anyone ever wondered why companies like AdvanceMe (Capital Access Network) are still number one in the Merchant Cash Advance arena? They’ve managed to defy Darwin’s theory of evolution. In every industry, there is a pioneer that leads the way, gets too comfortable, stops innovating, and is systematically made irrelevant by fresh thinking competition. There was MySpace until there was Facebook. There was Yahoo until there was Google. There was AOL until…there was just everything else.
So one would expect that in 2012, the mere mention of AdvanceMe would be part of a requiem for the founding fathers of the Merchant Cash Advance industry. That isn’t the case and is quite the opposite considering they are on pace to fund at least $700 million this year. So they must be #1 on Google, right? Nope. For all of the main keywords that people are fighting over, they rarely if ever, even show up on the first page of the results.
Chances are a lot of their clients never even bothered to search online for financing, or if they did, it was just to get a second opinion. Once they saw that full page advertisement in the merchant account statement their processor mails them every month, they probably just called the phone number listed on there, went through the steps, and got funded. AdvanceMe and other players have some pretty badass referral connections.
All the sales pitches in the world about lower rates and free POS systems aren’t going to compete with a merchant who has just been given a referral by a company they already have a relationship with. Hell, even you have probably enlisted an insurance company, wedding vendor, or mortgage broker because someone you trusted said they were great.
This isn’t another lecture about how referrals are crazy good and that cold calling is wicked bad, especially since we don’t even necessarily feel that way. The point is really to highlight just how much more potential there is out there for small funders and ISOs. You can actually be successful with a sucky website and no SEO if you can just solidify some key relationships.
If you want to be around 14 years later, you can’t ignore the other 93% of the market. The volume of Internet leads will probably increase in the future as more computer savvy people become small business owners. But it’s way too easy to set up a website, hire an SEO guy, and throw money at Pay-Per-Click. Anyone can do it and everyone is doing it. That means most companies are losing the battle and tons of you are saying “what else is there?” Fortunately, the lead generation pie chart offers unlimited hope. You just need to think bigger and try harder.
If the other categories seem too ambitious, well then you’ll never make it in this biz kid…
Strategic Funding Secures $12 Million Equity Round and $15 Million Senior Credit Facility
June 27, 2012For Release on MPR / New York (June 26, 2012) – New York City based Strategic Funding (www.sfscapital.com) has announced it has completed a $12 million equity round with an investor group led by Three Layer Capital of Los Angeles, California and simultaneously closed on a new $15 million revolving Senior Credit Facility with Capital One Bank. The new equity and credit facility will be used for ongoing capital needs and to fund the future growth of company.
Strategic Funding is recognized as one of the most innovative companies in the alternative finance industry, providing unique working capital solutions such as merchant cash advance, revenue based factoring (ACH programs) and commercial loans for small businesses. The company’s business model combines sophisticated underwriting incorporating qualitative and quantitative risk analysis with the most advanced enterprise technology available.
“Strategic Funding finances the small to mid-sized businesses of Main Street America” said Andrew Reiser, Chairman and CEO of Strategic Funding. “Since 2006, we have provided thousands of small businesses with the working capital they need to grow and sustain themselves through challenging times. Today’s entrepreneurs have very limited access to bank financing, a void filled by our company and the alternative finance industry – so one might say that we are stimulating the economy, one small business at a time.”
In seeking high yield investment opportunities, Thomas Scoville, a partner at Three Layer Capital stated that, “We were looking for best-of-breed players in the alternative finance space. A lot of companies are currently operating in this arena but few have the disciplines and technology of Strategic. A number of these companies are also beginning to venture into big-data risk analytics, but Strategic has been quietly doing this for years – they’ve got a big head start.” Dan Scholefield, partner in Three Layer Capital added, “Their business model demonstrates remarkably high yields and low default rates while providing financing to traditionally under-banked entrepreneurs. Strategic is very responsive to the needs of the market and economic conditions and provided an outstanding investment opportunity.”
Reiser continued, “We pride ourselves on integrity and responsiveness to the ever changing market and are pleased to welcome our new investors at Three Layer Capital and the team at Capital One Bank.
The Capital One Bank Senior Credit facility replaces the facility provided by Paul Frontier Holdings, which has been a shareholder in Strategic since 2007. Rahul Vaid a managing director of Frontier Capital Advisors, which manages the Paul Frontier Holdings portfolio. He will remain a member of the Board of Directors and his firm will continue their support as a major shareholder of Strategic.
About Strategic Funding
Strategic Funding ( www.sfscapital.com ) is a leading provider of specialty financing to small businesses throughout the United States. Strategic is recognized as the technology leader in servicing the factoring and loan transactions of thousands of merchant accounts for themselves and over one hundred funding partners. The Strategic enterprise technology is at the backbone of the “Strategic Partner” program which promotes syndication among numerous cash advance companies and private investors. Established in 2006, Strategic has its headquarters in New York City and maintains regional offices in Williamsburg, Virginia; Chicago, Illinois and Seattle, Washington, serving thousands of active small business clients in all 50 states.
About Capital One
Capital One Financial Corporation ( www.capitalone.com ) is a financial holding company whose subsidiaries, which include Capital One, N.A., Capital One Bank (USA), N. A., and ING Bank, fsb, had $216.5 billion in deposits and $294.5 billion in total assets outstanding as of March 31, 2012. Headquartered in McLean, Virginia, Capital One and ING Direct offer a broad spectrum of financial products and services to consumers, small businesses and commercial clients through a variety of channels. Capital One, N.A. has approximately 1,000 branch locations primarily in New York, New Jersey, Texas, Louisiana, Maryland, Virginia and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol “COF” and is included in the S&P 100 index.
About Three Layer Capital
Three Layer Capital ( www.threelayercapital.com ) is a privately held multidisciplinary fund with focused interests in biotechnology, energy and alternative finance, located in Los Angeles, California.
Contact:
David C. Sederholt, Chief Operating Officer
Strategic Funding
Phone: 212-354-1400
DSederholt@sfscapital.com
The American Obsession With Startups
June 20, 2012Hi, I was just driving down 3rd Street and I saw an old building that had a For Sale sign on it. So I was just thinking it would be a great place to open a restaurant. It would have a really big outdoor eating area and I’ve always dreamed of owning my own restaurant. Lord knows I love food. I can’t talk long but I Googled loans on the Internet and you guys came up so I wanted to know if I could get a $4 million loan or line of credit to buy the building, fix it up, and make it into a Mexican restaurant, or maybe even Italian! Is that something you could do? I would need the money by friday…
This is the real transcript of a call to a Merchant Cash Advance brokerage. Don’t let anyone tell you that the U.S. is not a capitalistic society. Opportunity and entrepreneurship is so ingrained into the very fabric of our being that even self-proclaimed communists and socialists cast away their utopian worker ideals for the chance and self-satisfaction of turning something small into something big. We’re also an impulsive society, a trait partially due to our obsession with immediate self-gratification, but more to do with the fact that opportunities come and go in the blink of an eye. It is for these reasons that an individual who was taught to do market research, create a business plan, and mull things over is instead flying down the road with one hand on the wheel while the other hand is furiously applying for a $4 million loan to finance an opportunity he thought up 7 seconds ago.
How many other people driving down this road thought the same thing? How many of them have access to that kind of capital? Some might and so for the ones that don’t, the fear that someone is going to beat them to it turns them into unrealistic cash demanding lunatics. It’s true. The full service Merchant Cash Advance shops should probably offer John (the name we’re going to assign to the guy driving down the road) a proposal to help him create a business plan, form an LLC, and obtain the necessary licenses. These services would come with a price, a price that many people like John misinterpret as obstacles to be handled once he’s received the $4 Million. As John continues driving down the road, the dream of starting a restaurant is repeatedly crushed as he makes phone call after phone call to business lenders he found on the Internet. “There’s just no help for startups,” he concludes, and decides to hold off until the economy gets better before giving it another shot.
For 37 minutes that day, John was one of the many millions of startup businesses searching for capital. For the Merchant Cash Advance brokerage, he may have been one of the few hundred phone calls an account rep was bogged down with, while trying to help businesses that have been open for at least 1 year. The account reps have probably heard it all. “I want to start a home-based gas station“, “I need twenty million dollars for a good idea that I can’t tell you what it is because I don’t want anyone to steal the idea“, “I just got an LLC and I need $100,000 to come up with some business ideas“, “I’m gonna start an online shoe store and I need money to buy my first computer so I can get on the Internet.” We’re not poking fun at entrepreneurs since there are plenty of those who are really serious. But for the millions that call first and think second, they’re creating a disease unique to the U.S. It’s called startup fatigue. Business lenders are losing so much money by just talking to non-business owners, that they’ve taken to putting up big signs to ward them off.
The Internet is a great example because the cost of one click to the lender’s website can reach as high as $20. So how then does one tactfully express that their financing programs are for existing businesses only? It’s an art form that many have difficulty mastering. Advertisements, which are usually created to rope people in are instead being crafted to keep people out. “Hey Startups, GET OUT AND STAY OUT!” is the marketing campaign some lenders might be considering rolling out next quarter.
We expect that at this point in our post, startup specialists have already stopped reading and have instead taken to writing us long e-mails explaining how ignorant we are.
“DEAR MPR,
You are dumb. There are tons of startup lenders out there just begging for business.”
We’ll welcome any e-mails like this. Maybe these companies will stop hiding in the shadows and we can finally start helping people.
Raharney Capital, the organization that owns Merchant Processing Resource has a division that connects existing small businesses with financing companies. Coincidentally, they encounter a lot of pre-operational startups and continuously face the dilemma of how to service them.
Their first attempt to refer them out was with Go Big Network, a gargantuan networking service specifically for startups to obtain capital. Their homepage touts:
We help entrepreneurs find funding.
Over 300,000 Startups Have Used Go BIG to Connection with Millions of Dollars in Funding. Join today to connect with our network of over 20,000 investors.
They’ve been around for years and their advertisements can be seen all over the web. Inquiries about referring startups to them for a fee went nowhere as Go Big Network made abundantly clear that they did not want affiliates. Further attempts to refer them the business (even free of charge) went unanswered. It seems that even the startup masters don’t want to deal with more startups.
So we took to LinkedIn discussion groups and replied to the many individuals claiming to be angel investors or startup lenders. All of them backtracked on their original statements, with most eventually revealing that they were really looking for businesses that have been operating two years with positive cash flow. Are they liars? Not really. A young business is technically still a startup. What we did find though is that some Merchant Cash Advance providers are funding businesses that have been open for as little as three months. Not bad! (Check out: Capital Stack, Yellowstone Capital, United Capital Source, and Merchant Cash and Capital)
We thought we struck gold when we joined Startup Specialists, expecting to find lenders swarming the discussions with startup lending spam. Instead, we found no mention of financing at all. Interestingly though, this group was abuzz with activity. Thought you were cool because your post got 1 thumbs up? Thought that nothing was happening on LinkedIn? Some posts in this group are receiving hundreds or THOUSANDS of engaging, thoughtful responses! Sadly, no one seems to know where the money is, but that doesn’t seem to matter to them.
While writing this, our own inbox has grown considerably bigger and our voicemail box more full. Many are reaching out to us with questions about startup financing. The fatigue is slowly starting to set in.
One is a voicemail from Google, asking us to reactivate our Adwords campaign, something this site experimented with in the past with $100 in free ad credits. In their message, the account rep mentions that they have reviewed our site and can help startup lenders like ourselves create successful ads(what gave them this impression?). In startup-obsessed America, a stable, sustainable, and somewhat aged business is a mythical beast. Even Google has somehow mistaken our small business information site to be startup information. Too many people assume that small business means the act of trying to start a business. “Do You Have An Existing Business?” a bank advertisement might ask. Tons of people who don’t will still answer ‘yes‘ simply because the idea exists in their mind. It’s a beautiful thing in America to think that way, but getting off the ground and generating revenue shouldn’t be like winning the lottery, a game that you’ll never win but is fun to dream about.
We have interviewed writers for our site, some for volunteer positions, others to be paid. While instructing them to use small business as the subject matter, almost all of them revert to writing about starting a business. Marketing companies have also made the same mistake by pitching us their proposal to make cool videos for the site and then go on to create a demo video that talks about starting a business. One company actually asked us to provide a script and still they CHANGED IT to talk about how Merchant Processing Resource is a premier helper of startups. WHAT?!!!
By now, we’re running a high fever and the doctors suspect we have startup fatigue. Eleven more people have left voicemails, to request $300, $10,000, or $100,000,000 because they have this really sweet idea to make a restaurant named Chesster’s, (Chester’s with a double ‘s’) because each dining table will have a chessboard on it with chess pieces. Boo ya!! They haven’t worked out all the details yet but they thought the name was brilliant and oh yea… they need the money by tomorrow.
We’ll refer them to SCORE, a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. They may not get financing, but they will get HELP. And that’s really what Americans need. There isn’t a lending problem, there’s a helping problem.
Entrepreneurs like Mark Zuckerberg made it tougher for all of us. His progression went from random idea to scooping up cash from a classmate, to billionaire CEO of a publicly traded empire. He didn’t sit down with a SCORE mentor, do market research, and consult with a lawyer about how best to structure an organization. These are things he would have considered as obstacles to achieving his dream before someone else beat him to it. “I need the money by friday because this is going to be big,” Zuckerberg might have told a Merchant Cash Advance account rep who had heard the same story 97 times that morning alone.
Zuckerberg’s whirlwind success story portrays him as a role model genius, a boy who acted and capitalized on the split second window of opportunity while all the pieces fell into place after the fact. The rest of America so badly wants to replicate that. Too many people envision themselves in an interview with a New York Times reporter two years from now to talk about how they were driving down 3rd Street and the idea of starting a home-based gas station just popped into their heads, prompting them to Google business loans, and the rest of their billion dollar story is history. Similarly, when that doesn’t happen, just as many people chalk up their failure to a bad economy, Obama’s unwillingness to help, or the big bad banks indifference to the little guy.
It’s okay to go slow and get your ducks in a row. Hell, doing it this way is probably more honorable than what Zuckerberg did. You don’t need the funds by tomorrow, friday, or even next week. What you need is proof that you can provide a product or service for a profit and then to carefully plan and structure an organization that will last. Raising money should be a contingency for expanding sales, not for registering your LLC or to solidify an idea.
There’s a reason that the topic of small business is inundated with information on how to start one. So many fail to get off the ground. There are conflicting and sensational statistics that claim that 9 out of every 10 startups fail. In startup-obsessed America, it’s probably more than that. We would argue that John’s wild foray into entrepreneurship started when he spotted available space for a restaurant and failed when his first instinct was to search for lenders. In the meantime, a few financial firms got caught in the cross fire and spent money to answer his phone calls. Both sides were left frustrated since neither got what they wanted.
In today’s world there is a growing anti-startup movement. Americans want jobs to feed their families and lenders prefer to invest only in existing businesses. The problem is that without startups, fewer businesses will become established (bad for lenders) and fewer jobs will be created (bad for Americans). Our only hope then to turn the tide is to embrace the startups, not shun them. The message shouldn’t be: Get lost you potential job creating jerks! Every lender (and Merchant Cash Advance provider) should have a model to assist startups in some way. It’s okay to charge for this service and profit from it by the way. Any potential business owner who enters the startup arena expecting not to pay anything out of pocket is dreaming.
If America associates small business with starting a business, can a lender really parade themselves as a small business champion if their public message is to send startups packing? We don’t think they can. Similarly, individuals need to do their part and calm their impulses. Drawing up a plan, forming an LLC, and obtaining the necessary licenses aren’t annoying obstacles to take care of after the fact. You can’t really expect to raise capital on a wild whim while you’re flying down the street talking about a random building you saw on the side of the road. Imagine how crazy that sounds to a lender?
Patience and hard work, we say. That goes for the entrepreneurs and lenders alike. Let’s help each other, not hate each other. It won’t be easy, but then again success isn’t supposed to be like winning the lottery, a game that you’ll never win but is fun to dream about.
