Need Capital for Your Funding or Lending Company? 3Jane Does it On Blockchain

“I’m a big believer in agentic capital markets. I think we’re going to see a Cambrian explosion of novel primitives, driven largely by two pieces. Today, it’s just very easy to construct arbitrary financial building blocks using smart contracts,” said Jacob Chudnovsky, Founder of 3Jane, to deBanked.

3Jane provides credit facilities and forward flow arrangements across a range of products, including consumer loans, small business loans, and even merchant cash advances. The company previously provided a $10 million senior warehouse facility to consumer lender LendSwift, for example, and followed that with an inaugural $8.5 million purchase of small business loans from Slope, an embedded credit infrastructure provider that powers business lending programs for major players across the US, including Amazon. According to Chudnovsky, 3Jane would like to do even more deals in the small business lending and MCA space.

But with a twist.

3Jane has built an entire protocol on the blockchain. It offers a credit-backed “yieldcoin” that earns its yield “from warehouse facilities, forward-flow programs, and credit-lines.” Investors can mint the coin on Ethereum, and it earns a yield backed by the performance of 3Jane’s credit assets. Minting is not open to US investors, but the company’s capital markets offerings are focused exclusively on North America. So, if you’re a small business funder seeking a credit facility or forward flow arrangement, 3Jane wants to speak with you.

Chudnovsky is a software engineer by trade and entered the DeFi space in 2020.

“…around 2024, I basically came to the realization that credit is still an extremely underdeveloped vertical in crypto and particularly both the capital aggregation and the capital distribution side of it,” he said. “My initial focus was ‘can we get the best of crypto to distribute capital in a better way?’ and so I founded 3Jane, and we started off by doing unsecured lines of credit for crypto users in the United States who had a bunch of these different assets and could not really borrow against it in a streamlined way.”

That effort eventually led to 3Jane’s current business model. If the name 3Jane sounds familiar, it’s because Chudnovsky drew it from the 1984 novel Neuromancer, the famous William Gibson book that coined the phrases “cyberspace” and “the matrix.” By pure coincidence, Apple TV is releasing a 10-episode series based on the book in January 2027.

“I just think we’re going to enter this complete renaissance of new different financial primitives and I think it’s going to drive a lot of adoption, new ways of thinking about our financial system and that sort of really resonated with me with the book,” Chudnovsky said.

And that new way of thinking is starting to take root. The capital markets utilizing blockchain to create efficiencies is already cropping up around the industry. Since 3Jane last spoke with deBanked, its purchase of embedded finance products from Slope has increased to a total of $60 million.

3Jane’s customers do not need to be crypto experts. The company handles that side of the transaction while underwriting the risk and executing what is otherwise a conventional capital markets deal, but one in which the infrastructure is robust enough that this can be a lender’s first and last facility. On 3Jane’s part, doing this requires a strong understanding of the various financial products it evaluates, including MCA.

“…there are a number of MCA operators in the United States that are doing things right, they’re growing significantly and they need leverage to scale their business,” Chudnovsky said. “and so warehouse facilities and to a lesser extent forward-flows for MCAs sort of equally make sense for them as long as you are cognizant of the risks.”

Sean Murray is the President and Chief Editor of deBanked and the founder of the Broker Fair Conference. Connect with me on LinkedIn or follow me on twitter. You can view all future deBanked events here.