Lending Club in Action

Soon after Google Inc. bought a stake in the personal loan company Lending Club, I apparently got added to their mailing list. I wonder if Google is providing Lending Club with better targeted data to close more loans. They probably are, although I probably shouldn’t be on this list.

I have seen the fake check method used many times by companies to excite mail recipients. The envelope also looked pretty fancy and it had a warning notice on it indicating that the contents of the letter were time sensitive. Do mailers still work these days? This leads me to believe they do. After all, I opened the letter and read through everything instead of throwing it away in the trash like I did with the other junk mail I got…

Sean Murray is the President and Chief Editor of deBanked and the founder of the Broker Fair Conference. Connect with me on LinkedIn or follow me on twitter. You can view all future deBanked events here.