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The Fatal Flaw in Upstart CEO’s Vision for AI Underwriting in MCA: A response to Upstart’s view of AI in underwriting

June 12, 2026
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David Roitblat is the founder and CEO of AI My Advance and Better Accounting Solutions, a leading authority in specialized accounting for merchant cash advance companies alongside our new innovative CRM designed to solve the critical gaps holding the industry back. To connect or schedule a call about working with AI My Advance or Better Accounting Solutions, email David@betteraccountingsolutions.com

As deBanked reported (March 23, 2026), Paul Gu, CEO of Upstart, said something on his company’s Q4 earnings call that has been quoted approvingly in a few corners of the credit world. It deserves a careful read because some important points are incorrect when it comes to the MCA industry.

Gu’s argument, as reported, runs roughly like this. Humans have never been very good at precisely underwriting loans and projecting cash flows. That problem has always been a math problem, not a language problem. The recent wave of AI, the LLMs from Anthropic, OpenAI, and Google, is good at the things humans are naturally good at: reading documents, navigating messy paperwork, perfecting liens, and checking property records. Therefore, in Gu’s framing, LLMs are well-suited to the operational layer around lending but not to the underwriting decision itself. He puts it bluntly: “No matter how many humans you have, you don’t want that army of humans underwriting loans for you.”

The deBanked piece does a real service by reporting it. But the framing carries a serious blind spot. It implies that AI underwriting is essentially a solved problem, owned by structured-data shops like Upstart, and that the broader conversation about AI in lending is mostly noise. For consumer credit, that may be true. For the MCA industry, it is not, and treating it as if it were misses the actual point.

Begin with the parts of his argument that hold up. Underwriting, at its core, is a probability problem. Given a set of inputs, what is the likelihood of repayment, and what is the distribution of outcomes if it fails? That has always been the question, and Gu’s phrasing is exactly right: “That’s something that has always been solved as a big math problem.”

He is also correct in saying that LLMs, in their current form, are not the natural tool for that math problem. They are extraordinary at reading, summarizing, classifying, extracting, and reasoning over language. They are not, on their own, the right architecture for portfolio-level probability estimation. The deBanked piece links to Upstart’s own track record, 91% of their loans now fully automated, and that result was not built on top of GPT-class models. It was built on years of structured-data modeling. Gu is entitled to point that out.

He is also right that the most obvious near-term wins from LLMs in lending are operational: HELOC processing, lien perfection, document review, title work. Anywhere a human currently spends hours reading and routing paper, an LLM can do meaningful work. His framing of those as “the perfect problem to throw sort of LLM-style AI against” is well put.

The problem is the conclusion the framing pushes the reader toward: that because the underwriting decision is a math problem, and because the new wave of AI is mostly a language problem, the conversation about AI in underwriting is largely settled. That conclusion translates poorly from Upstart’s world to ours, and it does so in a way that matters.

Upstart underwrites consumer installment loans. The data is clean, the durations are predictable, the borrowers are individuals with credit files, and the question being asked is essentially: will this person make 36 or 60 fixed monthly payments on time. That is, as Gu says, a big math problem with a long history of structured inputs.

MCA underwriting is not that problem. It is a different problem with a different shape, and the difference is not cosmetic.

An MCA underwriter is not pricing a fixed-term installment loan to an individual with a credit file. They are pricing a daily or weekly remittance against a small business’s future receivables, over a horizon measured in months, where the inputs are messy by nature: bank statements with idiosyncratic categorization, industry-specific seasonality, owner behavior that does not show up in a FICO score, stacking risk, processor changes, lease events, partner disputes, and dozens of other signals that live in unstructured form. The decision is not made once and then monitored passively. It is revisited continuously as the merchant’s behavior evolves over the life of the advance.

That is a different beast, and the math that solves consumer credit does not, on its own, solve it. The part of AI that Gu sets aside, the language part, the unstructured-data part, the continuously-observing part, is precisely the part that matters for the underwriting decision itself in MCA, not just the paperwork around it. Setting it aside is not a clean theoretical move. It is a category error when applied to this industry.

In modern MCA operations, the most important thing AI is doing is not the initial decision. It is what happens after the capital goes out.

Underwriting does not end at approval. Our new and up-and-coming platform continues to ingest merchant behavior after funding. It links directly to merchant bank accounts, monitors post-funding activity, tracks changes in deposit patterns and remittance behavior, and detects patterns across defaulted deals. It does not simply record that a deal failed. It identifies what those failed deals had in common. That information does not sit in a static report. It feeds directly back into how new deals are evaluated.

That is underwriting, too. It is just underwriting, not the single-moment, single-file decision the term usually evokes. It is a feedback system: the decision at funding is the first input, the merchant’s subsequent behavior is the second, and the model that prices the next deal is the third.

Gu’s framing treats underwriting as the moment of decision. In MCA, the moment of decision is a single frame in a longer film. The frames that matter most are often the ones after funding, where a human underwriter cannot realistically hold the pattern in mind across hundreds or thousands of merchants, while a system can. Any framework that ignores those frames does not describe MCA underwriting. It describes something else and calls it by the same name.

This is also where the LLM-versus-structured-model dichotomy starts to fall apart. Reading a bank statement well is partly a math problem and partly a language problem. Categorizing a $4,200 ACH out as a vendor payment versus a stacked advance from another funder is not pure math. It requires reading the counterparty name, recognizing the funder, knowing the industry conventions. That work sits exactly at the seam between what Gu calls “solved as a big math problem” and what he calls “the perfect problem to throw sort of LLM-style AI against.” In MCA, those two are not separable layers. They are the same workflow, and pretending otherwise produces a model of the industry that does not match how the industry actually runs.

The deeper point is that the AI conversation in lending is not one conversation. Upstart’s answer is the right answer for Upstart’s problem. It does not automatically transfer, and the confidence with which it has been quoted in the credit world suggests the transfer is being assumed rather than examined.

Consumer credit, where Upstart operates, has had decades of structured-data infrastructure built around it: bureaus, scores, standardized loan documents, regulated disclosures, and well-defined repayment behavior. A math-heavy, low-LLM approach makes sense there because the inputs were already structured by the time the modeling started.

MCA grew up differently. The data is unstructured by default. The borrowers do not have meaningful credit files in the consumer sense. The product is non-recourse against a fluctuating revenue stream. The lifecycle is short and active. The signal that matters often lives in places, bank statement memos, merchant behavior, processor data, partner disputes, that look like language problems and behavior problems before they look like math problems.

That is why the LLM-style AI Gu is comfortable assigning “around the edges” work, which, in MCA, frequently involves core underwriting. Parsing the statement is part of underwriting. Reading the memo line is part of underwriting. Recognizing the third stacked funder is part of underwriting. Watching how a merchant’s deposit pattern shifts in week three of an advance is part of underwriting. Those are not auxiliary tasks bolted onto a clean math problem. They are the problem.

The disagreement with Gu, then, is not that AI cannot underwrite. He is not really arguing that. His actual position is closer to this: LLMs are not the right tool for the underwriting math, and you should not let the hype around LLMs convince you otherwise. On that, we agree.

The disagreement is this. In MCA, the underwriting problem is a math problem wrapped in a language problem wrapped in a continuous-monitoring problem. The math is necessary but not sufficient. The language and behavioral layers are where modern AI, LLM-style and otherwise, is genuinely changing how deals are priced, monitored, and learned from. With our new and up-and-coming platform, AI My Advance, this is exactly what we do: we parse the unstructured inputs, track merchant behavior after funding, and feed what we learn from defaulted deals back into how the next deal gets priced. Treating that work as merely “operational” is not a small mistake. It is the kind of mistake that produces a confident answer to the wrong question.

Upstart has earned the right to its view. The 91% automation figure is real, and the underlying modeling is serious. But that view was built on a problem whose inputs were already structured. The MCA industry is solving a different problem in real time, and the tools that work for it are not the same tools, in the same proportions, as those that work in consumer credit. The sooner that distinction is named clearly, the better the conversation about AI in lending becomes.

NerdWallet CEO: ‘Distribution is King’

May 7, 2026
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During NerdWallet’s Q1 earnings call, CEO Tim Chen took a question about the company’s vertical integration strategy.

“High level, the cost of launching financial products is decreasing rapidly, as everything from software to call centers to capital markets is getting more efficient,” Chen said. “Meanwhile, the cost of distribution is going up. That means now more than ever, distribution is king.”

With this in mind, the company is going hard on distribution.

“…we have decided to be more aggressive in placing our long-term bets,” Chen said. “We believe our brand and distribution moats represent a growing advantage as less powerful brands struggle to reach consumers efficiently, while AI simultaneously reduces the cost of offering financial products.”

Chen also said that it’s getting harder for single-product companies to continue competing.

“While this environment is increasingly challenging for newer entrants and single-product companies, our trusted brand leaves us in a strong position to capitalize on our massive consumer reach and distribution network.”

NerdWallet offers both consumer and smb products.

“SMB revenue was 25 million, down 15% year over year, driven primarily by organic search revenue declines in SMB products, partially offset by revenue growth in loan originations,” said John Lee, NerdWallet’s CFO of the first quarter. This downward trend as a result of the changing organic search environment has been a recurring theme for the last few quarters.

Upstart: Humans are not very good at underwriting loans so AI won’t be either

March 23, 2026
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digital humans“…unfortunately, humans have never really been very good at precisely underwriting loans and figuring out the cash flows they’re going to produce for the next 5 years,” said Upstart CEO Paul Gu during the company’s Q4 earnings call in response to an analyst’s question. “That’s something that has always been solved as a big math problem.”

Upstart’s innovative consumer credit models preceded the dawn of modern-day LLMs. It has been one of their defining features. Underwriting on their part is a combination of the best data access and math. Because of that, they do not view AI as a threat because AI is only great at replacing what humans are good at and underwriting is not one of those things.

“I mean the simple answer is just that a lot of the advances in AI are really good for work that humans are naturally good at,” said Gu.

Gu used an example of a HELOC in which human processors have to go through process of securing and perfecting a lien, checking property records, etc. “…like a lot of that stuff is a mess in a human way and traditionally comes with very high operations cost because you have a lot of people that are checking to make sure things are right,” Gu said. “Those are actually the perfect problem to throw sort of LLM-style AI against.”

When it comes to AI benefitting their business, that’s how Upstart is approaching it.

“…It’s really important to just remember that the LLM models coming from Anthropic or OpenAI or any of the others, Gemini, they are really good at solving problems that humans are good at solving and they can do it at scale. They can work 24/7. You can spin up 100 of them in parallel and have them work. But no matter how many humans you have, you don’t want that army of humans underwriting loans for you,” Gu said.

Lending Tree: LLM Referrals Are Very “High-Intent Consumers”

March 3, 2026
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lending tree homepageDuring Lending Tree’s Q4 earnings call, CEO Scott Peyree echoed the same conclusion on LLMs that was uttered by rival NerdWallet, that LLM referrals convert better than normal search referrals.

“There are a number of fronts we are working on there,” said Peyree. “There is obviously the SEO front where you are getting referenced by the LLMs, driving consumers to our site. We continue to focus on that and it continues to grow. It is very high-intent consumers, as I have mentioned on previous calls. I would say, materially, it is still a pretty small percentage of our overall consumer base, but it is continuing to grow.”

Lending Tree hinted that there was an opportunity to capture more LLM traffic through paid LLM advertising going forward but that they couldn’t say to what extent yet for 2026.

“Some of the LLMs, ChatGPT being an example, are looking to start testing some advertising, which we are excited about participating in,” Peyree said.

NerdWallet: LLM Referrals Convert Much Better, Licensing Regulations A Barrier to AI Shopping Takeover

March 3, 2026
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“…in terms of what we’re seeing on our side, the conversion rates on that LLM referral traffic are much higher and growing rapidly,” said NerdWallet CEO Tim Chen during the Q4 earnings call. “People, I think, are searching more both on traditional search engines as well as LLMs.”

NerdWallet had taken a hit on organic search traffic throughout 2025 due to search engines like Google adjusting organic search layouts and rankings but they’ve made up for the lost business by a combination of paid marketing and referrals coming in from AI. Although the AI LLM traffic isn’t enough to replace the loss in organic search traffic, those referrals are said to have a much better conversion rate. The LLMs themselves aren’t a threat to replace the entire shopping experience, however, because of existing regulations.

“I mean I think if you think about the scenario where you’re trying to do some form of agentic shopping or LLMs are trying to get more integrated, there’s kind of 2 obstacles you really need to think about,” said Chen.
So the first is regulatory. For example, you can’t get an insurance quote from someone without an insurance license. And so if you look across, for example, credit, insurance, mortgages and investing, they require licensing where institutions need deterministic and compliant outputs, not probabilistic answers.”

NerdWallet is a platform that connects consumers and SMBs with financial products.

AdvanceIQ.ai Launches Risk & Portfolio Intelligence Platform for SMB Lending

February 5, 2026
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NEW YORK, Feb. 05, 2026 — AdvanceIQ.ai, a leading provider of risk and portfolio intelligence for the SMB lending and private credit market, today announced the launch of the AIQ Platform, a unified intelligence platform supporting SMB lenders and private credit investors—including merchant cash advance (MCA) and revenue-based finance (RBF) originators and investors.

Designed to support underwriting, portfolio management, and capital allocation, the AIQ Platform replaces fragmented tools, spreadsheets, and static reports with a cohesive analytics and intelligence system purpose-built for SMB alternative lending originators and investors. As SMB AltLending increasingly intersects with private credit and institutional capital, the AIQ Platform provides a shared, consistent view of risk, performance, and portfolio dynamics.

The AIQ Platform consists of three integrated components:

  • PortIQ — portfolio intelligence delivering performance analysis, attribution, benchmarking, forecasting, and operational insights
  • SMB RiskIQ (SRI) — AdvanceIQ.ai’s proprietary risk scoring and segmentation model, trained on SMB credit performance outcomes, with deep coverage of MCA and RBF portfolios
  • ARIA — an AI-driven intelligence layer that interprets portfolio analytics, risk signals, and portfolio-relevant news to provide natural-language insights and decision support
    Together, these components operate as a unified intelligence system and are designed to integrate directly into existing CRMs, origination and servicing systems, marketplace platforms, and internal data environments.


  • “The combination of PortIQ and SMB RiskIQ has given our team a much clearer view into portfolio performance and deal quality,” said Daniel DeMeo, CEO of Lendr. “We’re able to surface risk signals earlier and move faster on underwriting and portfolio decisions. ARIA adds another layer by helping summarize those signals into clear takeaways our team can review and act on.”

    “As SMB lending businesses scale, managing risk and performance across the portfolio becomes significantly more complex,” said Tomo Matsuo, Founder & CEO of AdvanceIQ.ai. “The AIQ Platform gives originators and investors a clear, consistent intelligence layer to understand what’s working, where risk is emerging, and how to make better decisions to improve portfolio performance and profitability.”

    The AIQ Platform is already in use by leading SMB lenders and private credit participants and is helping move the market toward more systematic, data-driven approaches to portfolio management and risk assessment.

    To schedule a demo or request trial access, visit www.advanceiq.ai.

    About AdvanceIQ.ai

    AdvanceIQ.ai is an AI-powered risk and portfolio intelligence platform built for SMB lending and private credit, with deep coverage of merchant cash advance (MCA) and revenue-based finance (RBF). Grounded in deep industry expertise, its product suite—PortIQ, SMB RiskIQ (SRI), and ARIA (AdvanceIQ.ai Risk Intelligence Agent)—combines domain knowledge with advanced analytics to deliver portfolio intelligence, risk scoring, and AI-driven insights that help originators and investors make faster, smarter, and more profitable decisions.

    AdvanceIQ.ai also empowers platform and technology partners by embedding these capabilities directly into third-party systems, enabling partners to enhance workflows, expand insights for their users, and deliver differentiated value through seamless integration of PortIQ, SRI, and ARIA.

    Press Contact

    AdvanceIQ.ai Media Relations
    Email: info@advanceiq.ai

PayPal: Business Loan and Working Capital Originations of $600M in Q3

November 3, 2025
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PayPal originated approximately $600M in business loans and working capital loans in the third quarter. A financial institution makes the loans to their clients and PayPal purchases the receivables and services the portfolio. Under this basis the company has purchased $1.6B worth of receivables for the first nine months of 2025.

“The allowance for credit losses at September 30, 2025 for our merchant receivable portfolio was $163 million, an increase from $113 million at December 31, 2024,” PayPal stated in its earnings report. “The increase in allowance for credit losses was related to a decline in credit quality of merchant loans outstanding primarily from modifications in acceptable risk parameters in 2024, which included broadened eligibility. In the second quarter of 2025, we updated our expected credit loss model for all portfolios to utilize multiple economic scenarios rather than the single scenario previously utilized. These changes did not have a material impact on our allowance for credit losses in the period.”

That Fintech Business Loan Performance Should Help You: How Hansa is Giving Both Borrowers and Lenders a Powerful Tool

October 15, 2025
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“Business owners want to be reported on,” said Henry Magun, founder and CEO of Hansa. “When we do a lot of surveys around this and when we survey small business owners en masse, would they rather borrow from a provider that does report to the business credit bureaus or does not, 85% of business owners say that they would rather borrow from a provider that does report to the business credit bureaus.”

It’s a familiar story: small business borrows from a fintech lender, repays it perfectly, and later on down the road applies for financing elsewhere believing that their previous payment history will support an approval or more favorable terms, only to find out there’s no public record of it at all.

Henry Magun - Hansa
Henry Magun, Founder and CEO, Hansa

“We hear that all too often,” said Magun. “It’s a very common experience, and that is one of the reasons why we are extremely focused on not only building the back-end pipes to do the furnishment to the bureaus for the lenders and make that process effortless, but also creating a front-end product that makes it a transparent process for the SMBs.”

Hansa, headquartered in New York City, enables lenders to report payment history to the credit bureaus and access existing reports on their customers. The key here is that it’s business credit reporting, not personal. Although most people are familiar with Dun & Bradstreet, Experian and Equifax also have business bureaus specifically for business credit. There’s also consortium-based organizations such as the Small Business Finance Exchange, for example, that take in commercial credit data.

While term loans and cards for SMBs, two rapidly growing products in the fintech space, are their main focus, the Hansa platform can make reporting possible for just about anything.

“We realize that there is such a diversity of product-type in the SMB financing space,” Magun said. “Is it a term loan? Is it a card? Is it an MCA product? You know, are there daily payments, weekly payments, monthly payments? All across the board, we do it all.”

The benefits of reporting business credit are obvious. Lenders can claim that good performance will legitimately build business credit, borrowers benefit from actually building business credit, and lenders can rely on this highly relevant data to drive more informed decisions.

“It’s really about getting the fintech ecosystem towards the future in which companies are focused on supporting financial wellness, and we really view credit furnishment in the SMB space as core to that, ultimately being able to reliably build credit is extremely important for financial mobility, economic mobility because it enables people to [graduate] to bank products and things like that, and being able to take your history with you in order to progress. That’s really important for economic mobility.”

hansasOn the flipside, for lenders that have spent years fine-tuning algorithms to predict payment performance outside of traditional credit reports, one area that continues to remain cloaked in obscurity is payment performance with other fintech lenders. Alternative methods, at least within the fintech community, are commonly used to make a best-guess effort, such as employing automated tools to scan an applicant’s bank account deposits with a known list of lender names and then matching them to corresponding bank debits to predict the performance and status of those accounts. But even if one can assess with a high degree of confidence about how those credit lines are performing, it’s not exactly an official affirmation from the lender, and the transaction history might not go far back enough. Besides, these risk assessment methods are entirely personalized to the lender, and don’t necessarily give the business an asset (a universally recognized credit report), that it can furnish elsewhere and benefit from. A business could use a credit report for a trade line or a bank loan or in some other transaction where it could hold weight for them, for example.

“It really is a ‘rising tide raises all ships’ scenario in the sense that in a more mature ecosystem where there’s higher ubiquity of reporting, everyone benefits,” Magun said. “It helps all the funders and creditors on their underwriting processes, and it helps the business owners, the applicants, because it increases the portability of your credit history.”

The usefulness speaks for itself. Hansa, for example, has increased the number of reports that they’re furnishing data on by more than 400x since the beginning of this year. And the lenders can show off to their borrowers what they’re reporting and where it’s being reported to in any manner they wish.

“We’ve started to see really great traction amongst these various players, and we’re really excited to be working with them and it works,” said Magun.

Already they are seeing improved payment rates and increased engagement rates between the borrowers and lenders.

“It’s really powerful,” Magun said, “and SMBs really do care about being able to build their credit.”