Business Lending
Online Search is King for How Merchants Shop For Funding, Survey Reveals
June 4, 2025Perhaps the most surprising statistic to come out of a 2025 small business lending survey conducted by IOU Financial is that 12% of merchants said they started their search for business funding options from a cold call. But as one might expect, phone calls are not necessarily the direction in which business is moving. Forty-one percent of respondents, for example, complained that they received too many phone calls from multiple reps.
The number one origin point—far above cold calls (12%), friends/referrals (8%), and social media (7%)—was online search (63%). And they’re not just looking at the first website and firing off a form. Fifty-eight percent, for example, said that online reviews were among the most valuable factors in choosing the right business funding provider, while loan calculators and comparison websites/tools also weighed heavily at 49% and 40%, respectively.
Historically, online search primarily meant Google, but according to a TD Bank survey, 30% of small business owners are already turning to AI assistants like ChatGPT for insights on financial health or financing.
And most merchants skip their bank. “More than 70% of small business owners do not apply for business funding with their bank before exploring non-bank options,” the IOU survey found. “This trend highlights a major shift in trust and preference away from traditional banks and toward alternative lenders—which could be driven largely by the desire for speed, flexibility, and ease of access.”
Carl Brabander, EVP of Strategy for IOU Financial, discussed some of the recent findings of this survey at Broker Fair 2025 this past May in New York City.
North Dakota Law Regulates “Alternative Financing” as a “Loan”
May 30, 2025The state legislature in North Dakota recently passed House Bill 1127. This bill made a simple amendment to a 1970s-era law called the Money Brokers Act (“MBA”).
Despite its name, the MBA is not limited to brokers. It is the primary law regulating consumer and commercial lending in North Dakota. It applies to any person engaged in the act of arranging or providing loans. Such persons are called “money brokers” in the MBA.
This amendment adds a two-sentence definition of the word “loan”. When this amendment takes effect, the MBA will define “loan” as follows:
“Loan” means a contract by which one delivers a sum of money to another and the latter agrees to return at a future time a sum equivalent to that which the person borrowed. This includes alternative financing products as identified by the commissioner through the issuance of an order.
Is this is a big deal? Yes. Here’s why.
Until now, the MBA has always defined the term “money brokering” to include the act of providing “loans” but has never defined the term “loan”. As a result, forms of business financing that are not typically considered loans – such as factoring or revenue-based financing (also sometimes called “merchant cash advance”) would not be subject to the MBA. Adding this new definition of “loan” to the MBA creates significant risk that alternative forms of business financing will become subject to the regulatory burdens impose by MBA.
Those burdens are significant. The MBA requires money brokers to obtain a license from the North Dakota Department of Financial Institutions (“DFI”). The MBA also caps the maximum amount of fees and charges that can be impose by a money broker at a rate of 36% per year.
With this new definition, the North Dakota Department of Financial Institutions (“DFI”) can now issue an order designating any financing product as a loan subject to the MBA. Does the DFI intend to regulate revenue-based financing? That’s unknown at this time. The Commissioner of Financial Institutions provided a memorandum to the legislature stating that the new definition would allow DFI to ensure that North Dakota’s citizens “will have access to new lending products, without sacrificing safeguards”. It is possible that the Commissioner is intending to focus on consumer financing products and not commercial financing. Even if that’s the case, that’s small comfort.
There is still a problem with this law because the first sentence of the definition is simply too broad. It states that a “loan” includes a transaction with the following two features:
1. There is a contract by which a sum of money is delivered to another.
- A typical revenue-based financing is structured as a purchase of a merchant’s future revenue at a discounted purchase price. The purchase price is a sum of money delivered to the merchant.
- Invoice factoring transactions also involve a delivery of funds in the amount of the face value of the invoice minus a discount and/or a reserve.
2. At a future time, the person receiving that money agrees to return an “equivalent” sum.
- In revenue-based financing, the merchant agrees to deliver the purchased amount based on an agreed-upon percentage of the merchant’s revenue stream. Arguably this is a “sum of money” equivalent to the purchase price advanced to the merchant.
- Factoring is a bit more complicated. In recourse factoring, a factoring client sometimes is required to repurchase an invoice from the factor if the invoice is not paid on time. The repurchase price is based on the face value of the invoice. Arguably this is a “sum of money” equivalent to the face value of the invoice minus a discount and/or a reserve.
Even if the DFI does not order that revenue-based financing or factoring are loans, a North Dakota court could take the position that the definition of “loan” is now so broad that these products are already loans under the revised MBA. No DFI order is needed.
If a North Dakota court concludes these products are now subject to regulation under the MBA, including its 36% rate cap, then this opens the door for North Dakota businesses that obtain financing to sue any provider that imposes charges that effectively exceed that rate cap.
It’s not clear whether the North Dakota legislature understands what it just did. This amendment was part of a legislative package that was primarily focused on data security. The addition of the “loan” definition would be difficult to find if you weren’t looking for it. House Bill 1127 passed with almost unanimous support. Did all those legislators understand that this law could drive away products that offer working capital to businesses that badly need liquidity and don’t have access to a bank line of credit? I doubt it.
Does this mean that providers of alternative financing should stop funding in North Dakota? That’s a business decision. We’ll certainly be watching to see if the DFI provides any guidance on any kind of “alternative financing” product it considers to be a loan. But providers of revenue-based financing and factoring should start thinking about whether they might need an MBA license North Dakota and whether they can live with the MBA’s 36% rate cap.
According to the North Dakota legislature’s website, this change in the MBA is likely to take effect on August 1, 2025. That gives you some time to think about whether North Dakota is still a viable market for your financial products.
Equipment Lease Demand & MCA Demand The Same After Eight Years
May 21, 2025For firms with less than 500 employees that sought out financing in the last year, 10% applied for a lease while just 7% applied for a merchant cash advance, according to the latest data published annually by the Federal Reserve. Though each figure has varied slightly by year, the 10% seeking leases and 7% seeking MCAs match the survey results that compared the two back in 2017. So virtually nothing has changed since then.
Notably, 87% of financing applicants applied for a loan or a line of credit in 2017 while the 2025 report found that only 25% applied for a loan and only 22% applied for a line of credit in the last year. Meanwhile, interest in factoring has gone down. Roughly 4% of financing applicants used to seek out factoring specifically but that number has since dropped to 2%.
Ready Capital’s Q1 and Fintech Footprint
May 20, 2025Ready Capital originated $343M in SBA loans in the first quarter of 2025. It did an additional $44M in non-SBA small business loans in the same period.
“While we anticipate moderation in volume ahead, we view recent policy updates from the SBA as constructive towards reinforcing the program’s long-term strength and integrity,” said Thomas Capasse, CEO of Ready Capital. “Ready Capital continues to deliver performance above industry benchmarks. Our 12 month default rate was 3.2% versus the industry average of 3.4% and our five year charge-off rate has now declined for the fourth consecutive quarter, reflecting the strength of our credit and servicing practices. Additionally, our 12 month repair and denial rate reached a historic low.”
While Ready Capital is known as the fourth largest SBA lender and by far the largest non-bank SBA lender, the company is also among the biggest fintech innovators in the space.
- 2019: Acquired Knight Capital and iBusiness Funding
- 2023: Launched LenderAI
- 2023: Acquired non-SBA assets and talent from Fountainhead SBF LLC
- 2024: Acquired Funding Circle US
- 2024: Inherited Funding Circle’s funding partnership with eBay
On the last point above, eBay brokered more than $100M in small business funding in 2024 alone, with more than half of that believed to have gone to Funding Circle US, now Ready Capital via iBusiness Funding. On eBay, iBusiness Funding offers term loans up to $500k with repayment terms up to 7 years.
The rest of eBay’s funding volume goes to an MCA provider named Liberis.
Shopify Continues to Grow its Merchant Funding Business
May 8, 2025“We continue to grow our capital business and have recently introduced several product innovations that give merchants more choice for how they manage their loans, and how they choose among various loan options,” said Jeff Hoffmeister, CFO of Shopify during the Q1 earnings call.
The company had ~$1.4B in business loan & merchant cash advance receivables on its balance sheet as of March 31, 2025. It purchased & originated $805M worth of business loans in Q1, putting it on pace to surpass the $3B total for all of 2024.
“Shopify Capital is a financing program that offers merchant cash advances and loans to eligible businesses based on the store’s location, history, use and interaction with the Shopify platform,” the company states. It is offered in the US, Australia, Canada, and the UK.
NerdWallet Q1: Small Business Loan Originations Down, AI Agents Are Referring Them Business
May 7, 2025Small business loan originations were down for NerdWallet in Q1 “as underwriting remained tight and trade policy uncertainty dampened demand.” This is not a new development at the company as it has been publicizing a similar sentiment for some time.
The biggest takeaways from NerdWallet’s regular reports, however, are how the company, long reliant on organic Google search listings for much of its online traffic, is weathering the transition from the online search-ranking era to the AI answer-agent era. Analysts have been asking NerdWallet CEO Tim Chen to weigh in on what they’re seeing and how it’s going. Now, in this latest quarter, Chen says that AI actually appears to be referring them business so far.
“I think as we think ahead to channels beyond Google search, for example, I’d say top of mind for us is the factors that have historically driven success in areas like Google Search seem to be carrying over to other AI driven search engines. So it’s early days here, but compared to our competitive set, NerdWallet receives a really high share of referral traffic from AI sources. So I think big picture, the way I think about it is AI, at its best, helps you find a great answer quickly without a bunch of effort or spam. And areas with simple answers, AI is gonna meet that user need really well.”
– Tim Chen, CEO, NerdWallet
deBanked independently prompted both Grok-3 and ChatGPT-4o to make recommendations to shop for a small business loan and both recommended Fundera among its top answers. Fundera was acquired by NerdWallet in 2020. ChatGPT-4o put Fundera in its top 2 and Grok-3 put them in its top 3. AI-agents are becoming more memory-based and personalized so this experiment may produce different results for others.
On search rankings specifically, NerdWallet’s Chen said that it had taken a bit of a haircut for them over the past year, in part because even search engines are also now delivering AI-based answers at the top of the results.
AI is permeating so much that the transcript of the earnings call that deBanked relied upon for this writeup was also prepared and published by AI.
Square Originated $1.59B in Business Loans in Q1
May 2, 2025Square Loans, a subsidiary of Block, originated $1.59B in business loans in Q1, according to the company’s latest earnings report. Despite being the largest online small business lender that deBanked tracks, the company spent most of the quarterly call talking about its new consumer lending product, Cash App Borrow.
Square’s Q1 business loan figures puts them on pace to exceed their total volume in 2024, when they hit $5.7B. The subject of tariffs did not arise on the earnings call at all and Block had an overall positive quarter with $190M in net income.
Enova: SMB Loan Demand and Performance Remains Normal
April 29, 2025Enova originated $1.2B in small business loans in Q1, a 27% increase year-over-year.
Despite noise in the media about economic disruptions, Enova CEO David Fisher said during the earnings call that “We are monitoring both demand and portfolio performance even more closely than normal and continue to see the level of demand we would expect while payment performance remains in line or better than our expectations.”
When asked if the company saw a spike in applications in relation to businesses possibly stocking up on inventory ahead of the new tariff policy, Fisher said they hadn’t seen any spike and that demand has mainly tracked typical seasonal patterns.
The company emphasized more than once that if anything were to change, the quick duration of its small business loans would allow it to react and make adjustments very quickly. As always, Enova reiterated that it does not have much competition in the market, hadn’t seen any new competitive threats in the first quarter, and doesn’t expect to see any changes on the competitive side for the rest of the year.