The Sports World Is Going Nuts for Crypto

Miami Mayor Francis Suarez wants NFL Quarterback Tom Brady to know that he’s totally in to crypto.

Strange times as it may be, and stranger yet with a new TV commercial that has Brady communicating agreeably with New York Jets super fan Fireman Ed, the cool place to be is “in crypto.” That’s the substance of a commercial for FTX, an international cryptocurrency exchange with a US operation known as FTX US.

FTX already has the naming rights to Miami’s major sporting arena that is home base for the NBA’s Miami Heat. That arrangement excited the likes of Mayor Suarez, who has jumped on the crypto bandwagon so heavily that he actually launched his own crypto conference back in June.

On the other side of the country, Golden State Warrior powerhouse Steph Curry, announced he had signed on as an FTX partner/spokesperson.

“I’m excited to partner with a company that demystifies the crypto space and eliminates the intimidation factor for first-time users,” Curry said in a release.

Curry was one of several celebrities (including Brady’s supermodel wife Gisele Bundchen who also stars in it) that Tom Brady tagged in a tweet promoting his commercial.

“Whatever you do… don’t laser eyes!” Brady separately tweeted to Curry, a joke at the fact that crypto’s twitterverse has adopted “laser eye” profile pics to signal to others that “they’re in.” Brady is no different. Though his account profile description is short and to the point, “Family and Football,” his red laser-eyed pic is a signal that FTX and crypto are not just another random endorsement deal.

Brady is also a co-founder & co-chairman of the Board at Autograph, for example, a blockchain-based NFT autograph site that is currently selling digitally signed Derek Jeter autographs at high prices.

“NFTs bring an entirely new dimension to the collector experience, and I cannot wait for people to discover and engage with this first ever drop of Autograph’s official digital collectibles,” Brady said in a public statement about the company. “We created Autograph as a way for fans and collectors to own a piece of iconic moments in sports and entertainment through authenticated and official digital collectibles and we are just getting started!”

Sean Murray is the President and Chief Editor of deBanked and the founder of the Broker Fair Conference. Connect with me on LinkedIn or follow me on twitter. You can view all future deBanked events here.