events
How Erica Bell of Tax Guard Won Second in The Poker Tournament
October 13, 2024
When the final hand of the B2B Finance Expo’s official poker tournament had concluded, Erica Bell, a Business Development Account Executive for Tax Guard, walked away with 2nd place. Bell has enjoyed poker for a long time and knows the game well. She’s even played in tournaments at the Ameristar Casino in Blackhawk, Colorado and won 1st place in one of them.
“The game’s strategy is what I truly enjoy,” Bell told deBanked. “A couple of individuals came up to me and congratulated me [on coming in 2nd].”
Bell, who at least took home a small prize, has worked for Tax Guard for 5 and a half years. For those not familiar, “Tax Guard is a 3rd party due diligence company who provides real-time insights into hidden tax debt of individuals and businesses by retrieving and analyzing IRS data directly from the source, the IRS,” she says.
The company’s services are primarily used by commercial lenders and financial institutions to assess tax-related risks associated with borrowers. Tax Guard is widely known throughout the industry and has been frequently referenced on deBanked. The company’s co-founder and CEO, Hansen Rada, even did a Zoom interview with deBanked during the early lockdown era of Covid.
The company’s value is pretty straightforward, a lot of tax debt is not easily discoverable, and they’ll get the info you don’t even know you’re missing straight from the source.
“By offering earlier visibility into potential tax issues, liabilities, liens, & levies, we help our customers make more informed lending decisions and mitigate financial risks,” Bell explains.
And if there is a hidden tax issue, Tax Guard can proactively work to resolve it and even negotiate a payment plan. One downside of ignoring tax debt as a lender is having to compete with the IRS when they ultimately move to enforce collection.
Clients can use the Tax Guard portal to run reports or integrate their API right into a CRM. Other critical information can be obtained as well including a wage and income transcript from the IRS. “This includes data from W-2s, 1099s, and other income forms, as well as withholding details,” Bell says. “This data provides a comprehensive view of a taxpayer’s reported income and can be critical when assessing financial risks, resolving discrepancies and verifying financial details.”
Obviously, Bell says that anyone interested in learning more can reach out to her directly.
“My role is highly dynamic, being sales, strategic partnership and relationship focused,” Bell says. “I really enjoy working with extremely talented people at Tax Guard, meeting new folks in the finance industry and learning from their perspectives.”
She’s also apparently planning to host her own upcoming friendly poker tournament so it’s safe to say she has no intention of letting her skills get rusty.
How Cesar Valero Won The Tournament And Gets Deals Done
October 2, 2024
When Cesar Valero, Business Development Executive at Spartan Capital, sat down at one of the starting poker tables late last month to participate in the kick-off tournament for B2B Finance Expo, it had been almost exactly a year since he last played. His colleague Ryan Capella had finished second that time, which coincidentally had also been for a business event in Las Vegas. But here at B2B in 2024, the Spartan team was competing against a mix of players eager to show off their skills, some of whom play semi-professionally on the side.
According to Valero, they didn’t do any kind of practice ahead of time. “Frank [the CEO] just said ‘make sure you represent,'” he said. And after two and a half hours of impressive play that’s exactly what he did. The dealer and a hired pit boss keeping an eye on all the cards declared Valero the winner where he took home the grand prize gold bracelet and other goodies.
“We were actually really happy because we noticed that–obviously we celebrated a little bit–and then noticed after we’re like, ‘of the top four positions of the last two years, we [Spartan] have two’ that’s pretty good,” Valero said.
But more importantly, at the industry’s largest conference of the year, everyone suddenly knew who Valero was if they didn’t before.
“You can flat out tell them the best marketing at B2B was to win the poker tournament,” Valero said. People came up to him throughout the next two days calling him out by name. “Hey, Cesar!” they shouted, after having heard about his win.
And being the guy everybody wants to talk to is pretty much his job anyway. Spartan Capital provides revenue based financing and works with a large number of referral partners. Valero’s day-to-day is typically spent communicating with ISOs, whether it be phone calls or Zoom calls or in-office meetings, he is catering to what they need and trying to get deals funded. When asked if having a relationship with an ISO is an important part of the job, he said it’s the whole job.
“We’re a fair funder,” he said of Spartan. “We really don’t snub anybody out. Whether you’re the biggest guy in the space or the smallest guy in the space, we’re going to do our best to give you the best customer service we can. Our reps, pretty much nobody is a brand new rep. Everybody’s got experience. They know what they’re talking about.”
“Most deals are pretty straightforward,” he said, “but you always have that 10,15,20% that need a little more love…so it’s a fast paced environment and just try to keep up with it, make sure we’re doing the right service to our customers whether it be an ISO or a [merchant].”
Overall, Valero feels like the industry is on a strong trajectory, especially with tech and e-commerce platforms having rushed in to offer similar funding products to their customers.
“If they’re in it, they see the demand right?” he exclaimed, “and if they’re putting out billions of dollars like I see every quarter in press releases from Amazon or from PayPal or from one of the big players, they’re out there and they’re creating buzz… so better quality borrowers will be flowing in because the need is there across the board.”
Valero isn’t exaggerating about the fast pace. After having gone from the flow of deals to Vegas to even more deals, he couldn’t afford to let our interview about his big win go over the allotted time.
“I got about an hour and 15 minutes to the wire cut-off,” he said emphatically while thanking me for the call. “Let me see if I can do a couple more deals!”
Photos From B2B Finance Expo and More
September 30, 2024
Photos from B2B Finance Expo can be FOUND HERE. The order of them arranges at random. We’re still adding a few to the gallery. If you want a higher res version of a photo or to inquire if there are any of you that may not be here, email events@debanked.com. Video interviews from the red carpet or from the trade show floor will start being added over the next couple days and should take up to 2 weeks to get them all up. There is a ton of video content!
Congratulations to Cesar Valero (pictured at right), Business Development Exec of Spartan Capital on his victory at the event’s official poker tournament! Story on this to follow! Second place went to Erica Bell, Business Development Exec at Tax Guard. The final table of the match was HIGH PRESSURE so if you want to know how they got so good at the game, make sure to give them a buzz.B2B Finance Expo was a two-day event in Las Vegas that brought folks together from across the fintech and commercial finance industries.
Special thanks goes out to Greg Smith and Steve McLaughlin of FT Partners for their incredible insights on Day 1. Proceeds from the event will benefit the Small Business Finance Association (SBFA). A thank you to all the sponsors and attendees.
deBanked CONNECT MIAMI is BACK
October 31, 2022deBanked returns to Miami Beach this coming January 19th! Connect all over again at the Miami Beach Convention Center for one of the best experiences in the alternative finance industry.

The Flair at Broker Fair
October 27, 2022
Times Square this weekend was filled with representatives of the alternative finance and fintech industry for this year’s Broker Fair.
“There’s just lots of opportunities to network, I mean there’s certainly breakout sessions and things like that, I think many people are excited about those, but I think everybody’s here to network,” said Mike Mroszak, Vice President of Strategic Partnership at Dedicated Financial GBC. “…there’s ample opportunities to do that, the trade show room here is always packed with people, which is not always the case in every conference, so that’s a little bit unique to Broker Fair.”
Funder, brokers, and lenders flooded the sponsor showcase room to talk business and give out swag.
“The best tchotchke is the Lendini tchotchke. Okay, what it is, it’s just a little tool kit, very practical, very handy,” said Michael O’Hare, President at Cashyew Leads. “…the funniest one is actually from FinTap and basically, it’s a button and it says, funded, kind of based off of what Staples says, that was easy, instead it says funded.”

Speakers included Jay Shaw from OnDeck discussing what makes a successful sales team and Keynote speaker Kaplan Mobray inspiring attendees to be excellent. Mobray even surprised the audience with a quick clarinet show. Other sessions that took place include: Bad Deals, The Great Debate, Building America, Equipping the Dream Behind the Scenes, Successful Sales Team (Panel), The State of Real Estate, Truck and Equipment Financing 101, and legal panels surrounding litigation alternatives and the new disclosure laws.
Platinum sponsors Lendini, Rapid Finance, and National Funding also took the stage in between sessions.
deBanked CONNECT Miami was also announced for January 19th, 2023, at the Miami Beach Convention Center. With reoccurring faces at this year’s event, attendees, sponsors and speakers are very excited to reconvene once again in Miami.
“It’s been a good time, not my first actually, my second, but I’m looking to do a lot more and definitely the Miami one in January,” said Charles Wolff, VP of Loan Originations at Financial Lynx.
Broker Fair is Sold Out: Here’s What You Need to Know Now
October 20, 2022
Broker Fair 2022 is sold out. If you’re registered, here’s what you need to know now:
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Pre-show (Sponsored by Lendini): October 23, 7-9pm (only open to pre-show ticket holders). This event is also sold out.
Location: 48 Lounge
Location: New York Marriott Marquis, 7th floor. Our room block is sold out.
Start Networking Early: Download the mobile app and connect with other attendees that have already begun using it too. |
Why Participating in Industry Events Matters
September 29, 2022Guest Post by David Roitblat, Better Accounting Solutions
In just under a month, on October 24th, hundreds of members of the merchant cash advance community will descend on Times Square in New York City, at the New York Marriott Marquis, for deBanked’s Broker Fair event. Every aspect of the industry will be represented, from brokers and ISO shop reps to specialized lawyers and accountants.
I will be there representing my business, Better Accounting Solutions, and it will be the upteenth time I’ve attended this tremendous event. But attending industry pow-wows was not how I envisaged spending my working hours at the start of my career.
When I worked at entry-level jobs in accounting firms, I didn’t think attending these events was worth the time and financial investment, instead choosing to believe that if I put my head down and worked for the 24 hours that the events were being held, I’d be positioning myself better for my professional future. And when I opened Better Accounting Solutions in 2011, that attitude didn’t change, especially now that it was my own time and money on the line.
This whole approach changed on the advice of a mentor a few years in. Hearing me explain how I thought the business could be scaling quicker than it was, he suggested attending, and participating, in an accounting conference that was coming up. When I pushed back with my familiar list of grievances, he didn’t attempt to refute them, instead repeating his advice, adding that how could it possibly hurt.
I attended that first conference, and haven’t looked back since.
All the elements of industry events that I had previously dismissed proved to be incredibly valuable and are an integral part of Better Accounting Solutions’ story, and how we got where we are today.
It’s why I encourage everyone that’s involved in the MCA business to shake off the headsets and get their heads out of the screens, and to take this opportunity to connect with real people.
Here are some of the key takeaways that I got out of that first experience that remain true to this day:
1. You never know who you’ll meet. Industry events bring together people from all different backgrounds and experiences, and you never know who you might meet and what kinds of connections you might make. Many of the people I met at these conferences, especially at Broker Fair once we had established ourselves in the MCA space, have gone on to be my mentors, advisors, supporters, clients, and friends.
2. It’s a great way to build your network. I came into the industry very green, feeling my way around by letting my work do the talking. But when I opened my own business, I needed to let my actual talking do the talking, and learn the art of networking. Networking is all about building relationships, and industry events provide an excellent opportunity to meet new people and start making connections that can help you in your career.
3. You can learn from others. When you’re working in your own space, it’s possible to inadvertently build a bubble around yourself, insulating yourself from current trends and happenings in the business. Industry events are a great way to learn from the experiences of others in your field and hear about the latest developments and advances.
4. It can help you find a job and advance your career. Sometimes, all you need is an opportunity to get your foot in the door, and events like Broker Fair are great places to find that chance. At industry events like these, it doesn’t take a lot to bump into industry figures and leaders, and if you connect with them and hit the right notes, these people just might be your next employer, mentor, partner or client.
As a token of gratitude for all that I’ve gotten from it over the years, Better Accounting Solutions is a sponsor of Broker Fair, a testament to our belief in this event. I’ve gotten tremendous value from Broker Fair, and it’s why I’m such an advocate for events like it.
We can’t let ourselves be held up by the reasons we think of to avoid attending, for a supposed lack of finances or time. Avoid naively thinking like I did, that you can grow in this business if you keep doing exactly what you’ve been doing until now, minimizing yourself in the very same circle. This is the best investment you can make in yourself right at this moment.
And once you take the plunge and make a firm decision to come, stop feeling guilty and that you should be contained in your office instead. Networking is real work, and can only come when you let go of that guilt and allow yourself to think bigger.
It’s at places like these where I met people that lent me their ears and gave me a chance, a major factor in Better Accounting Solutions earning our reputation as leaders in specialized accounting for the merchant cash advance industry.
It happened for me, and it can happen for you too.
Only Two Months Until Broker Fair!
August 24, 2022Broker Fair is officially TWO MONTHS away! Taking place at the New York Marriott Marquis in Times Square, New York City, this event is shaping up to be the BIGGEST conference for the small business finance industry in all of 2022.
Don’t wait too late to register. These events sell out. Book your room and get your ticket now to secure your opportunity to network with and learn from who’s who in the small business finance universe!





























