events

James Webster to Speak at Broker Fair 2025

James Webster, Founder and Executive Chairman of ROK Financial, will be a guest speaker at Broker Fair in New York City on May 19th.

James brings a passionate and innovative mindset to the businesses he and his company help grow on a daily basis. Since the age of 18, James has managed multiple sales floors, which allowed him to develop a strong business understanding and a passion for small business.

With nearly two decades of experience in financing and commercial lending, James and his team have helped thousands of business owners secure nearly $2 Billion in business financing, created thousands of new relationships with partners and strengthened their lender relationships, making them a true leader within the landscape. James and the team pride themselves on helping businesses identify their strengths and weaknesses, as well as educate them on the ways they can build on their successes by creating perpetual opportunities with business financing.

In addition to his role at ROK, James sits as the co-chairman of the Small Business Financing Association Broker Council, a non-profit advocacy organization dedicated to ensuring that small businesses can access financing solutions that are clear, secure, and fair. In this role, James establishes responsible and transparent practices for alternative lending brokers while also educating policymakers and regulators about the technology-driven platforms that have emerged in the small business lending market.

James was born and raised on Long Island where he currently lives with his wife, Melissa, and their two children, Lilyanna and Jameson. He is an active member of the Long Island community and feels a special connection to local businesses. Philanthropy plays a big role in James’ personal and business life. ROK’s main philanthropic initiative includes donating 50 meals for every deal that funds with ROK Financial, with the hope of helping end hunger in America.

When not at the office, You will either find James on a golf course or enjoying his other interests such as skiing, fishing, boating, traveling, live sporting & music events but, most of all, spending time with his family!