LendingTree: “Using AI as a Communications Tool With the Consumer is Very Exciting.”

“I think using AI as a communication tool with the consumer is very exciting,” said LendingTree CEO Scott Peyree during the Q2 earnings call. “For example, we develop a lead. Instead of sending that lead out five times and having five different brokers call the consumer a bunch, it’s like first have that—whether it’s voice or text or email—have that AI agent engage and communicate with the consumer a little bit first to get a little further detail on it.”

The substance of that conversation would be to clarify what type of factors are the most important, and then directing them to one or two companies that are best suited for that rather than to five.

“That’s a dramatically better consumer experience, and it’s a really useful way to use AI from a consumer-facing perspective,” said Peyree.