Speed to Lead, Closing the Deal, and Running an ISO Shop

I sat down with Nicole Cruz, CEO of Redline Capital Inc, a brokerage based in in Secaucus, New Jersey. Cruz spilled some of the secret sauce, including what happened when she tried lead sources that her peers and competitors adamantly claimed weren’t good. Cruz started in the industry in 2018 and worked as a sales rep and ISO rep before trying her hand at starting her own company. One of the signature elements of their sales culture is the daily “power hours” they have. When I arrived on site, they were in the middle of one. She explains it all and more in our talk.

You can follow Cruz on her Instagram here.

While we’re posting some short video snippets across social media, you can listen to the full thing on Spotify while you’re on your commute.

Also, make sure you’re registered for Broker Fair, coming up on June 1 in New York City! Brokerfair.org.

Sean Murray is the President and Chief Editor of deBanked and the founder of the Broker Fair Conference. Connect with me on LinkedIn or follow me on twitter. You can view all future deBanked events here.