NerdWallet Names its Competition, Reveals Its Web Traffic Figures

Personal finance company NerdWallet disclosed who its direct competitors were last week in an S-1 filing.

Those companies include: Bankrate, Credit Karma, LendingTree, and Zillow.

“We currently compete with a number of companies that market financial services online, as well as with more traditional sources of financial information, and with financial institutions offering their products directly, and we expect that competition will intensify,” NerdWallet said.

“… We also face direct or indirect competition from providers of consumer personal finance guidance and online search engines,” the company added.

NerdWallet generated 16 million unique users per month last year, defining that metric as a unique user with at least one session in a given month as determined by unique device identifiers. That was up from the 13 million per month in 2019.

The company had more than 8 million registered users as of December 2020, 2 million of which registered in 2020.