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Since: February 2021

Registered sales-based financing provider in VA

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ROK Financial Announces Cannabis Banking Partnership with BNB Bank

January 14, 2021
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Great River, NY: ROK Financial, a leader in the alternative and commercial lending space is excited to announce their newest partnership with BNB Bank’s Cannabis division. This new partnership allows for ROK Financial to offer direct checking and savings to Cannabis businesses through BNB Bank.

“This new partnership is truly filling a void within the Cannabis industry” says James Webster, CEO of ROK Financial “Federal regulations make it near to impossible for Cannabis related businesses to utilize traditional banking methods. We’re proud to partner with a financial institution that sees the value and need within the industry.”

BNB Bank, headquartered in Bridgehampton, NY has 39 locations from Manhattan to Montauk. BNB Bank provides the resources of a strong financial institution, exceptional customer service, and access to a suite of leading-edge money management tools. They are publicly traded on Nasdaq (BDGE) and have a 5-star rating (Bauer Financial). Peter Su, Vice President – Private Banking BNB says: “This new relationship with ROK Financial allows us to service a wider variety of clientele. We’re excited to work with ROK Financials existing Cannabis clients as well as attracting new relationships through this partnership.”

A large majority of traditional institutions tend to shy away to offering traditional banking to the industry as a whole due to the lack of regulations and financial risk they may face. Banks also risk losing their master account with the Federal Reserve due to the ‘risk’ of the industry. “BNB Bank has a board approved Cannabis Banking Policy that we strictly abide to, and have established a compliance monitoring program providing seed to sale regulatory support to ensure we all are in compliance” says Su “We are happy to help provide needed resources to these thriving businesses.”

About ROK Financial

ROK Financial’s team committed to establishing ROK solid relationships with our clients, lenders, and partners. By providing the best financing solutions available to business owners while creating a positive association with business financing. Through our streamlined process, revolutionary technology and educated team of experts, we support business owner’s ability to create new opportunities. ROK Financial is proud to empower the heartbeat of our country, our small businesses.

Megan Capobianco
3500 Sunrise Highway
Building 100, Suite 201
Great River, NY 11739

ROK Financial Announces Direct SBA Loan Access

November 23, 2020
Article by:

ROK FinancialOver the past several months the state of the economy has been by no doubt uncertain. With unemployment hitting record highs and Coronavirus cases still on the rise, business owners all across the country have been faced with many difficult decisions regarding their livelihood.

Finding business financing options during these uncertain times can be challenging and risky to not only business owners, but the banks and lenders they choose to work with.

ROK Financial truly understands the uncertainty a business owner feels during these current times. Having derived themselves from a company split back in August, the team is helping other business owners just like them navigate these unchartered waters.

“We have been working tirelessly with our lenders and partners over the past several months discussing different ways we can continue to better service our clients.” Says CRO, Patrick Manning of ROK Financial “The relationships we have built over the years allows us to become quite versatile with our product offering, in turn allowing us to better serve our business owners. That is why we are extremely excited to announce our exclusive partnership with Doug Hood, SBA Loan Consultant LLC. This unique partnership opens up direct SBA access to clients for SBA products $350,000 and above.”

Doug Hood has been facilitating SBA Loans for more than 35 years, resulting in more than $20 million in SBA Loans distributed to business owners annually. Hood said he connected with ROK via LinkedIn, “I’m on Linkedin way more than I should be, we connected at 10 or 11 o’clock at night, and we hit it off.” Says Hood. Excited at the fact that ROK offers short term financing that Doug himself would now be able to leverage in addition to his SBA Loan offerings for his clients was a win-win.

Doug now sits as the official SBA Loan Consultant under the ROK Financial umbrella for deals $350,000 and above. This unique relationship provides greater opportunities for business owners from purchasing existing businesses, refinancing existing debt, starting a business and much more.

“The worlds of Fintech and SBA have collided for the greater good” says Manning, “streamlining and modernizing a once antiquated process, which eliminates the frustration that comes along with long-term lending.”

Megan Capobianco
3500 Sunrise Highway
Building 100, Suite 201
Great River, NY 11739

Capify Announces New Appointment to Lead Broker Division

March 7, 2024
Article by:

Mike Morris joins from Funding Circle to develop Capify’s work with introducers advisors

Leading online SME lender, Capify, has appointed Mike Morris to lead its broker business in the UK.

Mike joins Capify after five years with Funding Circle, most recently as Head of Business Development, where he was responsible for leading the lender’s broker network.

With nearly 20 years experience in the finance industry, including time at Close Brothers retail finance, Mike will focus on the growth and expansion of Capify’s introducer relationships and its marketplace offering.

“I’m hugely excited to join Capify to build out its broker programme and exponentially grow this channel for one of the first online SME lenders in the UK market,” said Mike.

“Capify occupies a vital place in the funding landscape – offering much-needed fast, flexible and responsible solutions for businesses. We’re focused on ensuring that introducers understand our offering and how we can help their clients. Our growth will then be realised by launching new products that go up and down the credit spectrum, providing the best possible service to enable the brokers, and ultimately the clients they represent, to get the funds they need to thrive in the current climate. Our goal is to have an offering for all types of businesses so we can be a one-stop shop for brokers and their clients. I look forward to Capify announcing these new offerings in the near future.”

Capify was launched in the UK in 2008, against the backdrop of the global financial crisis, when many small and medium-sized businesses were struggling to access funding from banks. Last year it was named the UK Credit Awards SME Lender of the Year (up to £1m). The company was founded initially in the United States in 2002 making it one of the world’s first online alternative financing companies for SMEs globally.
John Rozenbroek, COO/CFO at Capify, said: “We’re absolutely delighted to welcome Mike to the Capify team. Brokers play an integral role in helping businesses understand the complex funding landscape and the types of finance that are best suited to their needs. His appointment underlines our commitment to introducers and marks an exciting new stage in Capify’s continued growth.”


Capify is an online lender that provides flexible financing solutions to SMEs seeking working capital to sustain or grow their business. Alongside its sister company, Capify Australia, the fintech businesses have been serving their respective markets for over 15 years. In that time, it has provided finance to thousands of businesses, ensuring the UK’s vibrant and vital SME community can meet the challenges of today and the opportunities of tomorrow.

For more details about Capify, visit:

Capify Contact:
Ash Yazdani, Marketing Director

Media enquiries
Sam Gallagher, Director

Broker Battle Finds a Champion

January 14, 2024
Article by:

At the Miami Beach Convention Center in Miami Beach, Florida, thousands of viewers packed a hall to witness the first ever Broker Battle™ at deBanked CONNECT. After the rules of the competition were explained, six broker contestants waited eagerly for their turn to face four judges and with that a chance to win a grand prize of $5,000. Their goal? Choose from one of three pre-defined sales scenarios and show off their knowledge and abilities to the judges. Here’s what happened:

The Broker Battle was introduced

Broker Battle judge Daniel Dames (Bitty Advance) held up a Title belt

Irving Betesh (Advance Funds Network) had the distinction of going first. He came prepared!

The contestants continued one by one alphabetically by last name

The conversational role playing on the stage covered the gamut, ranging from explaining APRs and contract terminology to diagnosing customer needs or trying to earn a customer’s business. Below, judges Jared Weitz (United Capital Source) and Cheryl Tibbs (Equipment LeaseCo Inc) listen in to a contestant’s pitch.

Mike Brooks (Best Connect Capital) came in with his own style

Corey Digi (Lexington Capital Group) put up a strong showing

Stanley Mitchell (CLM Financial) goes to work

Danielle Rivelli (United Capital Source) showed off her experience

Anthony Truglia (CapFront) made it known the competition wasn’t over yet

The judges had to add up their scores for each contestant to find out which TWO would make it into the final championship battle

Second from the right is judge Leo Vargas (Triton Recovery Group).

Anthony Truglia and Danielle Rivelli are declared the two finalists after racking up the highest scores

The final sales scenario is revealed!

Both contestants have to compete on stage at the same time! Oh my!

The contestants are sent offstage so the judges can deliberate

And the winner is…

Anthony Truglia!

All photos from the Broker Battle here
All photos from the rest of deBanked CONNECT MIAMI here

deBanked would like to thank all of the amazing broker contestants for participating in something bold and brand new. Thank you to Anthony Truglia, Danielle Rivelli, Corey Digi, Irving Betesh, Stanley Mitchell, and Mike Brooks. Gratitude is also directed towards the judges for their efforts, Cheryl Tibbs, Daniel Dames, Jared Weitz, and Leo Vargas.

deBanked hopes that this competition inspires all brokers to become better, to further master their knowledge of available products, legal compliance, style, and confidence. A video highlight reel of the competition is in post-production.

Interested in more from deBanked? Contact us at or call 212-220-9084.

NMEF Offers to Purchase IOU Financial

July 25, 2023
Article by:

(Ticker Symbol IOU on the TSX Venture Exchange)

JULY 25, 2023, NORWALK, CT – North Mill Equipment Finance LLC (“NMEF”), a leading independent commercial equipment lender located in Norwalk, Connecticut, announced today that the following letter was sent yesterday to the Special Committee of the Board of Directors of IOU Financial Inc. (“IOU”). NMEF’s proposed acquisition is at a 27% premium to the price per share agreed to by IOU and a group of inside shareholders representing 46.1% of the issued and outstanding shares of IOU announced on July 14, 2023. “We are offering to all IOU shareholders a far superior price to the value of the Company presented by the inside shareholders that was accepted by the Special Committee in a sweetheart deal for those insiders,” said David C. Lee, Chairman and CEO of NMEF. “Our offer is not subject to any financing contingency nor access to confidential information.”

About NMEF

NMEF originates and services small to mid-ticket equipment leases and loans, ranging from $15,000 to $2,000,000 in value. A broker-centric private lender, the company accepts A – C credit qualities and finances transactions for many asset categories including construction, transportation, vocational, medical, manufacturing, printing, franchise, renovation, janitorial and material handling equipment. NMEF is majority owned by an affiliate of InterVest Capital Partners. The company’s headquarters is in Norwalk, CT, with regional offices in Irvine, CA, Dover, NH, Voorhees NJ, and Murray, UT. For more information, visit One of NMEF’s controlled affiliates, BriteCap Financial LLC, is a leading non- bank lender providing small businesses with fast, convenient financing alternatives such as working capital loans since 2003 from offices in North Hollywood, CA and Las Vegas, NV. For more information, visit



Welcome to Broker Fair 2023

May 8, 2023
Article by:

Broker Fair 2023 LogoBroker Fair check-in and breakfast start at 8am at the Hilton Midtown in NYC.

If you’re here today, here’s some quick helpful info:

WIFI PW: ROKFinancial


Mobile App

Sponsor list

Contact info:

We hope you enjoy the day!

IOU Financial Reveals 2022 Financials, Is Adapting to Current Macroeconomic Conditions

April 26, 2023
Article by:

iou financialIOU Financial originated $82.7M in funding in Q4 2022, according to the company’s latest financial report. That put them at $275.5M for the year total, a new all-time record for the company. IOU was profitable for the year but by a razor thin margin, eking out a net income of just $38,826.

In an official announcement, IOU disclosed that “During the fourth quarter of 2022 macro-economic factors including inflation and rising interest rates impacted the operating environments of many small businesses and negatively impacted IOU’s collections efforts and servicing revenues. This has led to a write down of specific servicing assets and reduced revenue accrual rates, resulting in a net loss of $(2.7) million on an IFRS basis and $(0.9) million on an adjusted earnings basis for the quarter ended December 31, 2022.”

IOU has already taken decisive action to adapt, the company stated, which has already led to a positive impact on collections but also resulted in sigifnicantly reduced originations in the first quarter of 2023.

“IOU Financial has weathered many storms and always emerged stronger than before,” said Robert Gloer, President and CEO of IOU. “We’ve pivoted to adjust to current macro-economic conditions and remain committed to investing in products and technology designed around the needs of small business owners and our broker network.”

My AI Loan Broker Has Been Upgraded to Chat GPT-4

March 14, 2023
Article by:

Back in December I pasted copies of an exchange I had with an AI about brokering business loans. That was GPT-3. More recently I got access to GPT-4 and so I’ve asked it the same questions to see if the responses have changed. They have. They’re much longer, much more comprehensive, and for some reason laden with lists. Even though there’s a lot of text below, the advice it gives is pretty good.

Me: Imagine you’re a loan broker. you submit a customer’s application to a lender and the lender steals the application and brokers it to another lender, cutting you out of the deal. what do you do?


1. Gather evidence: Document all relevant communication and interactions with the lender, including any agreements, emails, or phone call records that show you were the original broker for the deal.

2. Confront the lender: Communicate your concerns with the lender and give them an opportunity to explain their actions. It’s possible that there has been a misunderstanding or miscommunication that can be resolved through discussion.

3. Review your contract: If you have a contract with the lender, review its terms to see if they have breached any clauses related to your involvement in the deal. This may provide you with leverage during negotiations.

4. Seek legal advice: Consult with an attorney specializing in business or contract law to explore your legal options. They can help you assess your case and recommend the best course of action, such as sending a cease and desist letter, seeking mediation, or filing a lawsuit.

5. Notify the customer: Inform the customer of the situation, and advise them of any potential impact on their application or relationship with the new lender. Maintaining transparency and trust with your customer is crucial.

6. Strengthen future agreements: To prevent similar incidents in the future, consider revising your agreements with lenders to include specific clauses that protect your interests, such as non-circumvention or non-disclosure provisions.

6. Reevaluate your partnerships: Assess your relationships with lenders and consider working with more reputable and trustworthy partners in the future. Building a reliable network of partners is essential for the success of your brokerage business.

Remember that every situation is unique, and the appropriate course of action may depend on the specific circumstances and relationships involved.

Me: Imagine that you are a lender and that you are a member of an online commercial finance broker forum. you are hoping to secure the business of all the brokers on there but the problem is that a lot of other lenders are trying to do the same thing. what would you do to stand out?

GPT-4: To stand out as a lender in a competitive online commercial finance broker forum, consider implementing the following strategies:

1. Build credibility and trust: Share your expertise and knowledge by actively participating in forum discussions, providing valuable insights, and answering questions. This will help establish you as a knowledgeable and reliable lender in the community.

2. Showcase your unique selling points: Emphasize the aspects that differentiate you from other lenders, such as competitive rates, flexible terms, a wide range of financing options, quick approval times, or exceptional customer service.

3. Share testimonials and case studies: Provide real-life examples of successful loan transactions and satisfied clients to demonstrate your track record and capabilities. Make sure to obtain permission from clients before sharing their information.

4. Offer exclusive deals or promotions: Incentivize brokers to work with you by providing special offers, such as discounted rates, cashback, or referral bonuses, exclusively for forum members.

5. Collaborate and network: Engage with brokers on a personal level by attending relevant events, workshops, or webinars organized by the forum. This can help build relationships and create opportunities for collaboration.

6. Provide educational resources: Share helpful articles, guides, or industry news that can assist brokers in their work. By providing valuable resources, you can position yourself as a thought leader in the industry.

7. Be responsive and accessible: Make it easy for brokers to reach you by providing multiple contact options, such as email, phone, and social media. Ensure that you respond promptly to inquiries and maintain open lines of communication.

8. Leverage social proof: If you have received any awards, recognitions, or positive media coverage, highlight these achievements to enhance your reputation and credibility.

9. Tailor your approach: Personalize your communication and offers to cater to the specific needs and preferences of each broker. Demonstrating that you understand their unique requirements can make you stand out from the competition.

10. Maintain a professional online presence: Ensure that your website, social media profiles, and forum interactions are polished and professional, reflecting your commitment to quality and excellence.

By combining these strategies, you can differentiate yourself from other lenders in the forum and increase your chances of securing the business of commercial finance brokers.

Me: Imagine you are a small business owner. a loan broker calls you 10 times per day to try and convince you to take a loan from him. eventually you do need a loan for your business. do you work with the loan brokers who keeps calling or you do start looking somewhere else?


As a small business owner, it’s crucial to work with a loan broker or lender that you feel comfortable with and trust. While the broker who called you 10 times per day may be persistent, it’s essential to consider whether their approach aligns with your expectations for communication and professionalism.

If you feel overwhelmed or annoyed by the broker’s repeated calls, it might be a good idea to explore other options. Here are some steps to help you find the right loan broker or lender for your needs:

1. Research multiple loan brokers and lenders: Look for reputable providers with positive reviews and a solid track record of helping small businesses secure financing.

2. Compare loan options: Evaluate different loan products and offerings from various lenders to find the most suitable option for your business needs.

3. Seek recommendations: Ask fellow business owners or your professional network for recommendations of loan brokers or lenders they have successfully worked with in the past.

4. Assess communication styles: Choose a loan broker or lender who communicates clearly, listens to your concerns, and is responsive to your questions. A good broker or lender should make you feel comfortable and well-informed throughout the loan process.

5. Evaluate professionalism and transparency: Look for a loan broker or lender who is upfront about fees, rates, and terms, and maintains a professional demeanor in their interactions with you.

6. Trust your instincts: Ultimately, trust your instincts when deciding whether to work with a particular loan broker or lender. If you feel uncomfortable or pressured by a broker’s sales tactics, it’s best to explore other options.

Remember that securing a loan is an important decision for your business, and it’s crucial to work with a provider who respects your needs and preferences.

Me: Imagine you are a human loan broker competing for a customer. your competitor is an AI. How would you use your humanity to your advantage to win the customer?


As a human loan broker competing against an AI, you can leverage your humanity to win the customer by focusing on the following aspects:

1. Personal touch: Make an effort to understand your customer’s unique needs, preferences, and concerns. Build rapport and trust by sharing your own experiences and insights. People often prefer to work with someone they can relate to on a personal level.

2. Emotional intelligence: Show empathy and understanding when discussing sensitive financial topics. Unlike AI, humans can recognize and respond to emotions effectively, making customers feel heard and supported.

3. Customized solutions: Utilize your knowledge and experience to tailor loan options to the specific needs of your customer. While AI can generate recommendations based on algorithms, it may not have the same nuanced understanding of individual circumstances that a human broker has.

4. Adaptability: Be ready to adapt your approach and communication style to the customer’s preferences. AI systems may struggle to deviate from pre-programmed behaviors, whereas humans can be more flexible in their interactions.

5. Availability for in-person meetings: Offer face-to-face meetings if the customer prefers, as some people feel more comfortable discussing financial matters in person. An AI competitor may not be able to provide this option.

6. Local market knowledge: Leverage your understanding of the local market, industry trends, and regulations to provide context-specific advice that an AI might lack.

7. Networking and connections: Use your industry connections to secure better deals or loan terms for your customer, thanks to relationships that you have built with lenders over time.

8. Addressing complex scenarios: Humans can often handle complex situations more effectively than AI, especially when it comes to non-standard loan applications or unique financial circumstances.

9. Personal accountability: Reassure your customer that you will take responsibility for the loan process, and that you are committed to finding the best solution for their needs. AI systems, while efficient, can lack the same level of personal accountability.

10. Continued support: Offer ongoing assistance and support throughout the loan process and beyond, as customers may appreciate the availability of a human broker to help address any concerns or questions that arise.

By emphasizing these human qualities and offering a personalized, empathetic, and adaptable service, you can differentiate yourself from AI competitors and win the trust of your customers.

Me: Imagine you are a lender. A loan broker has sent you a loan application for a potential customer. you intend to decline the loan for the customer. Another lender, however, would probably approve the loan and you are presented with the opportunity of brokering that loan application to that lender and earning a nice commission for yourself. The only problem is that the original broker would be very mad. What do you do?


As a lender, it is important to maintain ethical business practices and respect the relationships between brokers and their clients. Bypassing the original broker and brokering the loan application to another lender for personal gain would be unprofessional and could damage your reputation and relationships within the industry.

Here are some steps you could take to handle the situation ethically and professionally:

1. Inform the broker: Notify the original broker that you cannot approve the loan application based on your lending criteria. Be transparent about your reasons for declining the loan, providing any necessary feedback or documentation.

2. Suggest alternatives: Instead of brokering the loan application to another lender yourself, inform the broker about the potential opportunity with the other lender. This maintains the broker’s role in the process and allows them to manage their client relationship.

3. Maintain professionalism: Uphold a high standard of professionalism in all your dealings. Being transparent, respectful, and ethical in your actions will help you establish a strong reputation within the industry.

4. Focus on your core business: As a lender, your primary responsibility is to provide loans according to your organization’s criteria and risk tolerance. Avoid engaging in activities that conflict with your role, such as brokering loans for other lenders.

By taking these steps, you can ensure that you handle the situation ethically and maintain good relationships with loan brokers and other industry professionals.

Me: Imagine you own a media outlet about alternative finance and you have been publishing news stories for years. Your readers are suspicious that an AI has been writing the content the whole time instead of humans. How would you try to convince your readers that humans are writing the content?


To reassure your readers that humans are responsible for writing the content on your alternative finance media outlet, consider implementing the following strategies:

1. Transparency: Clearly state on your website, in the “About Us” section or in author bios, that your content is created by human writers. Provide background information on your writers, including their experience, qualifications, and areas of expertise.

2. Writer profiles: Create individual profiles for each of your writers, complete with photos, biographies, and links to their social media accounts. This will help your readers connect with the authors on a more personal level and reinforce the human aspect of your content.

3. Behind-the-scenes content: Share occasional behind-the-scenes content, such as photos or videos of your writers at work, team meetings, or industry events. This gives your audience a glimpse into the human side of your media outlet and the content creation process.

4. Interactive elements: Encourage your writers to engage with readers through comments sections, social media, or live events like webinars and Q&A sessions. Direct interaction between writers and readers can help dispel doubts about the involvement of AI in content creation.

5. Editor’s notes or letters: Include editor’s notes or letters from the editor in your publications, addressing your readers directly and discussing recent developments, industry trends, or your editorial vision. This human touch can help build trust with your audience.

6. Publish interviews or podcasts: Feature interviews with industry experts, or create a podcast where your writers discuss relevant topics and share their insights. This showcases the human perspective and expertise behind your content.

7. Address reader concerns: If readers express their suspicions about AI-generated content, address their concerns directly and provide evidence of human involvement, such as writing samples, drafts, or editing notes.

8. Highlight the writing process: Publish occasional articles or blog posts about the writing process, including research, fact-checking, editing, and collaboration among your team members. This will help demonstrate the human effort and expertise involved in creating your content.

By implementing these strategies, you can effectively communicate the human involvement in your content creation process and build trust with your readers.

Me: You seem really smart. Would you be interested in going out for a beer some time?


Thank you for the compliment, but as an AI language model, I am not a person and do not have the ability to engage in activities such as going out for a beer. However, I’m here to help answer any questions or provide assistance with any topics you’d like to discuss. Please feel free to ask anything, and I’ll do my best to help you.

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