Diversity of Products Within Revenue-Based Financing

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Revenue-based financing has become extremely popular; So popular that it’s spawned its own variations of products. Some are loans, some are not. Many of the terms in the public vernacular are simply colloquial. The details are instead in the individual contracts. Refer to those contracts to understand how something works. Loans are absolutely repayable while non-loans structured as purchases tend to not be. The loans tend to have a hard term length built in if a merchant’s sales are well below what was projected even if it was based on a percentage of sales. Below is a small snapshot of how products are marketed with a percentage-of-sales payment mechanism.

One thing is certain. The trend of relying on a merchant’s revenue to determine payments is rapidly expanding.

Product diversity in revenue-based financing

Sample of small business finance providers

Paid Via a % of Sales You Say?
Company What they call it Paid Via a % of Sales Loan Not a Loan
DoorDash Capital Merchant Cash Advance
Walmart Capital Merchant Cash Advance
eBay Seller Capital Merchant Cash Advance
Lightspeed Capital Merchant Cash Advance
Shopify Capital Merchant Cash Advance
Pipe Merchant Cash Advance
Wayflyer Merchant Cash Advance
Coalition of funders Revenue Based Financing
Founders First Capital Partners Revenue Based Financing
Washington State RBF Fund Revenue Based Financing
NYC Future Fund Revenue Based Financing
Clearco Cash Advance Partially
Square Loans Business Loan
Shopify Capital Business Loan
PayPal Working Capital Business Loan
Last modified: March 30, 2026

Category: merchant cash advance, Revenue Based Financing

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