BHG Financial Originations Surge to $6.1B in 2025

“With regards to BHG, that team down there just continues to deliver, you can see that with their performance in 2025,” said Pinnacle Financial Partners CFO Jamie Gregory on the company’s recent Q4 earnings call. Pinnacle owns 49% of BHG Financial. BHG’s average business loan is between $20,000 to $250,000. It also does personal loans. Combined they originated $6.1B in 2025, up from $3.7B in 2024.

Pinnacle has been very impressed with BHG’s performance and outlook going forward.

“I mean we’re talking 25% to 35% growth for the company,” said Gregory. “So they continue to perform. And I go through all that because it just shows that they are focused on their core business. They’re focused on growing it, adding value.”

In the earnings presentation, it says that BHG targets borrowers through direct mail and “other sophisticated marketing techniques using a wide range of proprietary marketing tools.”