Shopify Launches Merchant Cash Advance Program

Shopify (NYSE:SHOP), the online storefront software company that went public a year ago, announced today that it has formally launched a merchant cash advance product.

“For many merchants, securing capital is a frustrating and time-consuming process,” said Saad Atieque, Product Manager at Shopify. “With Shopify Capital, we’re giving entrepreneurs a simple, fast, and convenient way to secure financing to invest in their business. Similar to our payments and shipping solutions, Shopify Capital represents one more way Shopify can help entrepreneurs strengthen their business operations.”

The company’s release referred to it specifically as a merchant cash advance. “During the pilot program, merchants used Shopify Capital merchant cash advances to buy equipment and inventory, launch new products, hire more employees, and add new channels and products.”

Although Shopify is headquartered in Canada, the program will initially only be available to small businesses in the US.

The company closed yesterday at $31.47, nearly twice its $17 initial public offering.