Marcus By Goldman Sachs Will Become Goldman Sachs Marcus

Brace yourself for the craziest rebrand in fintech history.

Just kidding.

Marcus by Goldman Sachs is changing its name to Goldman Sachs Marcus.

:::Mind Blown:::

The news, publicized by Forbes, said that the bank now feels more confident in leading the division with its own name first after initially applying caution.

Goldman found that their customers had a strong brand affinity with the name ‘Goldman Sachs’ and wanted to “be closer to the brand,” said Stephanie Cohen, Goldman’s Global Co-Head of Consumer and Wealth Management.

The full scoop can be read at Forbes.