New Jersey Continues to Heavily Court Fintech Companies

New Jersey’s recent announcement of tax breaks to the fintech company Fiserv in exchange for the company’s commitment to a major hub in the state showcases one of the top private corporate tax breaks in Governor Phil Murphy’s tenure. The move is one of many by the state in recent years as they continue their push to establish a permanent home for fintech.

Fiserv is seeking the benefits of the state’s Emerge program, an economic development plan that provides businesses with tax incentives based on the number of jobs created. Fiserv’s relocation to a brand-new 428,000 square foot campus in Berkeley Heights will probably come alongside approximately 2,000 new hires, according to the company.

“This announcement from Fiserv is exactly what we envisioned when we created the Emerge program – an innovative company that provides high-paying jobs choosing to expand in New Jersey,” said Murphy. “We’re excited that Fiserv sees what we see in New Jersey, and we look forward to the company’s continued success.”

Fiserv’s brass noted that the move to the new offices is a great opportunity to expand their presence while providing opportunities in an area where current employees and customers are familiar with.

“[This company] has been in New Jersey for decades” said Frank Bisignano, President and Chief Executive Officer of Fiserv. “Our new location in Berkeley Heights will be a dynamic hub of collaboration and innovation, bringing our people together in an inspiring workplace environment to create opportunity for unmatched energy and career growth experiences as we move payments and financial services forward on behalf of our clients.”

The neighborhood is also embracing the company’s big arrival, as the move drew support from local politicians. Mayor of Berkeley Heights Angie Devanney praised the move, referring to Fiserv as a “great partner” of the city.

“The company’s technology focus and commitment to diversity are an ideal complement to our community, and we look forward to a long-term partnership that will continue to grow,” said Devanney.

According to Fiserv, they have intentions to partner with universities in the area to create programs for students and graduates. Programs with universities would allow Fiserv to have a direct pipeline from top colleges in New Jersey to their employment applicant pools. Rutgers University was the only school mentioned by name in the company’s press release.

Already employing over a thousand New Jersey residents, the move will have more of an impact on how the company is perceived in the area. Their new offices will have a “Leadership in Energy” and “Environmental Design” (LEED) certificate, alongside a pledge to provide $50 million to help minority-owned small businesses return to pre-pandemic normalcy.

Fiserv’s top executive expressed the company’s desire to have a positive impact on its new community as its tax-motivated investment comes to fruition. “As part of our investment in this new Fiserv location, we look forward to being a force for good by engaging in and creating positive and meaningful impact in the Berkeley Heights community,” Bisignano said.