Online Lender Turns to Bachelorette Star to Promote Loans

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Will you accept this rose…err..loan?

Joelle “JoJo” Fletcher has come a long way since her 2016 season on The Bachelorette where she found love with Jordan Rodgers, the younger brother of Green Bay Packers quarterback Aaron Rodgers. The couple is still together and JoJo is now a spokesperson for Marcus, the online consumer lending arm of Goldman Sachs. In the TV advertisement, which you can click to watch below, she explains why Marcus is the way to go if you need financing for home improvement.

JoJo Fletcher, Marcus by Goldman Sachs

ABC seems to produce the best TV celebrities for online lenders. Three judges on Shark Tank, which is also an ABC show, have all been spokespeople for online lenders.

Barbara Corcoran – OnDeck
Lori Greiner – Kabbage
Kevin O’Leary – IOU Financial

While JoJo herself is no shark, The Bachelorette/Bachelor franchise is the number one reality program — among adults 18-49 living in homes with $100,000+ annual income, a demographic that Marcus is undoubtedly targeting.

Full disclosure: I watched the two seasons that JoJo was on in their entirety.

Last modified: April 26, 2018
Sean Murray


Category: Online Lending


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