Publisher Walks Delicate Line With Small Business Loan Ad

CAN Capital’s partnership with Entrepreneur Magazine already has one small business lending competitor upset, according to a story in the New York Times.

An article submitted to Entrepreneur Magazine by the CEO of SmartBiz appeared alongside an ad for “Entrepreneur Lending.” While the magazine has pledged to continue to feature finance content on topics beyond Entrepreneur Lending across their media platforms, distinguishing the ads from the content in a way that satisfies everyone may prove to be a delicate balancing act.

FULL STORY HERE.