Google To Shut Down Financial Products Comparison Site

Another Google product bites the dust.

The tech giant plans to shut down Google Compare on March 23rd 2016, a tool which let users compare financial products like credit cards, mortgages and insurance.

The service which has been active in the UK since 2012, was launched in the US as Google Advisor last year and allowed customers to get quotes on financial products. Despite having launched with partners like Zillow and Lending Tree for mortgage products, the service didn’t do much for the company in terms of revenue.

In its letter to partners, the company noted, “Despite people turning to Google for financial services information, the Google Compare service itself hasn’t driven the success we hoped for.”