Applicant Didn’t Complete their Business Loan Application? They Might’ve Gotten Stuck

“Early discovery showed us in the market that over 85% of [small business] loan application packets were straight up abandoned,” said Jay Long, COO and co-founder of Parlay.

In an era where fintechs have sought to increase the speed and accuracy of the underwriting process, Parlay, an AI-native SaaS company, noticed that one major lingering challenge for small business lenders starts well before today’s tech stacks even come into play. For example, an applicant might not be sure what they’re supposed to be submitting to the lender in the first place and thus the process may never even make it to the fintech underwriting stage. This bottleneck comes at a cost for both a lender who fails to move a loan application forward and for a borrower who gets stuck and isn’t able to get what they wanted.

“A lot of small businesses when you request a bunch of stuff in an email or you just say ‘give me these things,’ they may not have the financial background, that financial education to know how to answer those questions,” said Alexandra McLeod, CEO and co-founder of Parlay. “And so what we’ve done is we’ve built a series of really intuitive, user-friendly, plain-English workflows that are easy and rapid to get through but also systematic.”

Parlay’s Loan Intelligence System (LIS) was drawn from interviews with hundreds of small businesses and also by observing how they did with existing workflows.

“We’re asking them yes-no questions, and based on how they answer, then the questions arrange themselves in a specific way,” said McLeod. “But also, we have tool tips in the platform, so if somebody doesn’t know what a term is or if they need help building something—like a debt schedule is something they have to provide, and people don’t know how to generate those, then we have these builders in the workflows to help them with that.”

At present, Parlay is focused on SBA 7(a) loans with their most common customer being a community bank or credit union. The company’s focus on the intake process has also enabled their technology to do even more, and that is to nurture applicants that are not eligible for approval to eventually become eligible through personalized actionable recommendations.

According to Parlay, their LIS easily integrates with existing Loan Origination Systems and it improves profitability without increasing overall business risk.

For McLeod, who has a prior background with financial inclusion initiatives and startups, she’s seen firsthand that there are financial institutions eager to provide capital to the underserved but that the economics to do it with legacy systems at scale have just made it too cost prohibitive.

“…the other side of the problem is the small business needs more hand holding,” said McLeod, “and the lender can’t provide it. And so this is a perfect application of technology where you can offer a scalable alternative where you can handhold the small business, you can provide a lot more insight to the lender as to the needs of those small businesses and you can generate that outcome of more booked loans because more people can actually get through the process.”

Notably, Parlay is a recent graduate of the Center for Accelerating Financial Equity (CAFE) Fintech Accelerator Program, which supports fintechs advancing health & wellness of underserved populations. CAFE is headquartered in the Fintech Innovation Hub building on University of Delaware’s STAR Campus, a building deBanked covered in 2022.

Sean Murray is the President and Chief Editor of deBanked and the founder of the Broker Fair Conference. Connect with me on LinkedIn or follow me on twitter. You can view all future deBanked events here.