Easify Acquired by Israeli Technology Company Tzomtech in Transformative Expansion into Merchant Cash Advance Technology

Allan Farago Named Chief Executive Officer as Founder Adam Schwartz Steps down; Acquisition Launches Ambitious Strategy to Build a Comprehensive Technology Platform for the MCA Industry

NEW YORK, NY — SEPTEMBER 18, 2026 — Easify, a fintech technology platform serving the merchant cash advance (MCA) and financial services industries, today announced its acquisition by Tzomtech Technologies, an Israeli technology company focused on innovation, scalable technology and growth-driven solutions for the financial services sector.

The acquisition represents a significant milestone for Easify and marks the beginning of an ambitious new chapter for the company. With the combination of Easify’s existing communications, CRM, automation and SMS technology with Tzomtech’s technology resources and strategic vision, the companies intend to build a comprehensive technology ecosystem designed specifically for the merchant cash advance industry.

As part of the transaction, Allan Farago has been named Chief Executive Officer of Easify, succeeding founder Adam Schwartz, who will step down as the company moves into its next phase of growth.

A New Era for Easify

Founded to provide MCA businesses with the technology needed to communicate with merchants and manage their businesses more efficiently, Easify has developed an all-in-one platform incorporating SMS, voice, automation and CRM capabilities.

The acquisition by Tzomtech is expected to dramatically accelerate that vision.

Under Farago’s leadership, Easify will expand beyond its traditional CRM and communications capabilities into underwriting, financial data analysis, automation and additional technologies designed to support the entire MCA funding lifecycle.

The company’s vision is to connect the critical components of an MCA operation—from lead generation and merchant communication to financial analysis, underwriting, customer management and ultimately funding—within a unified technology ecosystem.

Transforming MCA Technology

A key component of the company’s expansion is easify.net, Easify’s emerging bank-statement analysis and underwriting platform.

The technology is designed to analyze merchant bank statements and produce funder-ready underwriting information, including transaction-level extraction, true monthly revenue, average daily balances, NSF activity, negative days and existing MCA positions. The platform also incorporates secure bank connectivity, merchant statement-upload capabilities and CRM integration.

The combination of Easify and Tzomtech is intended to take these capabilities considerably further.

Rather than relying on disconnected systems for marketing, communications, CRM, financial analysis and underwriting, the companies envision a technology platform that allows an MCA business to capture a lead, communicate with the merchant, collect financial information, analyze the business, identify existing positions, underwrite the opportunity and manage the transaction—all within an integrated technology environment.

Adam Schwartz: “The Opportunity Became Much Bigger”

“Building Easify has been one of the most rewarding experiences of my career,” said Adam Schwartz, Founder of Easify. “We built the company around a simple idea: give the MCA industry better technology. What became clear was that the opportunity was much bigger than CRM and communications. The industry needs an integrated technology infrastructure.”

“Tzomtech brings the technology resources, vision and scale necessary to pursue that opportunity. This acquisition allows Easify to enter an entirely new phase, and Allan is the right person to lead that expansion. I couldn’t be more excited about what comes next.”

Allan Farago: “We’re Building the Infrastructure of the Industry”

“This acquisition is about much more than changing ownership,” said Allan Farago, Chief Executive Officer of Easify. “We’re building a technology company with a much larger vision for the MCA industry.”

“Our goal is to bring together communications, CRM, automation, financial data and underwriting into a single technology ecosystem. We believe the MCA industry is ready for a fundamental technology transformation, and Easify intends to be at the center of it.”

Tzomtech’s Strategic Vision

The acquisition provides Easify with the opportunity to accelerate technology development, expand its capabilities and pursue strategic partnerships throughout the merchant cash advance and financial services sectors.

Tzomtech’s approach combines Israeli technology innovation with the rapidly evolving U.S. alternative-finance market, creating a platform designed around the specific operational requirements of MCA brokers, funders and lenders.

The companies’ long-term objective is to establish Easify as a core technology infrastructure provider for the MCA industry, with an expanding suite of products supporting businesses from the initial merchant lead through underwriting, customer management and funding.

A Significant New Chapter

The acquisition marks the beginning of a broader transformation for Easify and its customers.

With Farago assuming the role of CEO and Tzomtech providing the strategic technology platform for the next stage of growth, Easify plans to accelerate product development, expand its technology capabilities and introduce new solutions designed specifically for the MCA ecosystem.

The objective is clear: build the technology infrastructure that powers the next generation of the merchant cash advance industry.

About Easify

Easify is a fintech-focused SMS marketing, communications and CRM platform serving the merchant cash advance and financial services industries. The platform provides SMS, voice, automation and CRM capabilities designed to help businesses manage customer acquisition and engagement. Easify is expanding into bank-statement analysis and MCA underwriting technology through easify.net.

About Tzomtech Technologies

Tzomtech Technologies is an Israeli technology company focused on innovation, scalable technology and growth-driven solutions for financial services and other high-growth industries. Through strategic technology development and acquisitions, Tzomtech seeks to build next-generation platforms that transform how businesses operate and compete in rapidly evolving markets.