Channel Names Robert Moskovitz CFO, Eli Sethre Appointed President of Elite

Minnetonka, MN, February 17, 2026 – Channel announced today that Robert Moskovitz has joined the company as Chief Financial Officer, adding further depth to its leadership team during a period of continued expansion.

In his role, Moskovitz will oversee Channel’s financial strategy, with a focus on capital markets, liquidity, and long-term growth. He will lead financial planning and analysis, funding initiatives, and capital structure decisions, ensuring the company remains well-positioned as it scales.

Moskovitz has deep experience in equipment finance and capital markets. Most recently, he served as Chief Financial Officer at Verdant Commercial Capital. Prior to Verdant, he spent 14 years as CFO of LEAF Commercial Capital, where he played a key role in growing the business, raising capital, and building financial systems to support sustained growth.

“Robert is widely respected for his extensive experience and the impact he’s had across the industry,” said Adam Peterson, CEO of Channel. “Having someone of his caliber join Channel says a lot about the future we’re building. His background and perspective come at a perfect time as we continue scaling our organization with discipline and purpose.”

Moskovitz is an active participant in the equipment finance industry and has worked with policymakers and regulatory bodies on issues including tax reform, financial regulation, and lease accounting. He currently serves on the Equipment Leasing & Finance Association (ELFA) Board of Directors and its Federal Tax Committee.

As part of this leadership update, Channel also announced that Eli Sethre has been appointed President of Elite, a business unit brand that focuses on partnerships with Independent Sales Organizations and operates out of Kennesaw, Georgia. In this role, Sethre will lead Elite’s working capital strategy, centered on strengthening sales and operations, expanding the product offering, and deepening relationships across its core markets.

Under new and independent ownership, Elite is entering a renewed phase of strategic vision and growth. With a proactive approach and an emphasis on long-term value creation, the business is well positioned for its next chapter. Sethre was key in identifying this opportunity and expressed a strong interest in leading Elite through this period of transformation.

Sethre joined Channel in 2016 as Chief Financial Officer, where he oversaw finance and accounting, risk analytics, portfolio management, servicing, and reporting. Prior to Channel, he founded aFundia, a data analytics and modeling firm, and previously held senior leadership roles at CAN Capital across sales and marketing, finance and business planning, and risk analytics. After nearly a decade as Channel’s CFO, Sethre viewed the transition as an opportunity to broaden his leadership experience through a hands-on operational role.

“Eli has been instrumental in building the strong financial and operational foundation at Channel,” said Adam Peterson, CEO of Channel. “As our organization continues to evolve, his passion for leading Elite and his deep understanding of our strategy make him the right leader to guide the business into its next phase of growth.”
These leadership updates show Channel’s commitment to smart expansion and long-term leadership strength.

About Channel | Established in 2009, Channel is a leading full-service independent lender offering a single source solution for both equipment finance and working capital to small businesses exclusively through equipment finance companies. To date, Channel has funded over $3.35 billion to more than 34,000 business in over 52,000 transactions across the U.S. With headquarters in Minnetonka, MN, the company also operates additional business units and locations in Kennesaw, GA, Mount Laurel, NJ, Des Moines, IA, and Marshall, MN.