Bluevine Partner Email Circulates

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An e-mail purporting to come from Bluevine’s Partner Notifications account was sent out to about 300 of their resellers yesterday with a plainly stated notice that their Referral Marketing Agreements had been terminated.

A representative from Bluevine confirmed that these notices were legitimate, saying that “we refined our strategy and are moving away from the ISO/reseller model.”

This was followed by the statement that “We will continue to work with a set of select strategic partners to deliver loans to small businesses.”

Bluevine has been making moves as of late. The company relocated its headquarters to Jersey City, NJ earlier this year, launched an Accounts Payable solution in August, and began offering protection of up to $3 million for business banking customers in September.

Last modified: December 1, 2023
Sean Murray

Category: Industry News

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