Wait, Was That Oz Konar On The Side Of That Bus?

An MTA bus traveling past Barclays Center on Brooklyn’s Flatbush Avenue this week showcased an ad for Oz Konar’s Business Lending Blueprint, a popular industry loan-brokering school. With brokers increasingly trying to leverage social media by creating online personas that represent them and their businesses, it seems there is definitely a money-making opportunity in leveraging that image into the justification for a broker learning platform.

“Not long ago, that was me commuting on those buses and subways in New York City when I had a corporate job,” said Konar, when asked about what it means to him to have his face on the side of a bus. “I was in New York City one day and I said we need to increase the awareness of the potential, because I wish someone brought the opportunity to me back then.”

Konar believes that New York City commuters are a great target audience for his business lending blueprint. “It gets exhausting getting on an off those buses and subways and all that,” he said. “People are always thinking of ways to enhance their lives and their incomes.”

As remote and hybrid work situations have become incentivizing tools for landing employees in a labor-starved market, the idea of getting a ‘business in a box’ from a program like Konar’s is an opportunity that many jobseekers may find too good to pass up.

And it’s not just one bus doing a loop on Flatbush Avenue. Konar says his ad is plastered on 250 buses across the five boroughs of New York City.

“You’re not going to just figure it out on your own,” said Konar, when asked how accessible the idea of building a business centered around small business financing is for the everyday commuter. “Most people don’t even know the existence of this industry, they’re not thinking about it. They’re thinking about crypto, or an Amazon business, or no-money-down real estate investing, they’re not thinking about alternative lending. I think that’s the advantage.”

Konar’s got a pretty large following already. His guest appearance on a deBanked live stream last year was one of the most watched videos on deBanked in all of 2021, second only to an interview with Miami Mayor Francis Suarez.

You can watch Konar’s recent interview backstage at Broker Fair 2021 here.