Enova and Nav Partner Up, Leveraging Data for Instant Funding
Intelligent financing platform Nav has announced an expanded partnership with small business lender Enova, bringing a mass amount of data to the X’s and O’s of small business financing approvals and funding processes of companies like OnDeck and Headway Capital, subsidiaries of Enova.
According to a joint press release, the move will create the first two-sided open marketplace in small business lending.
“Two-sided means we are bringing together both the demand and the supply,” said Greg Ott, CEO of Nav. [Nav] is the platform in the middle which allows small businesses to compare their options using the real data that the supplier, say lenders like Enova, use so that the small business owner can understand what they qualify for before they apply.”
As the head of a company that uses the value of data as a business model, Ott spoke about the harvesting of such data in ways that’s mutually benefits all parties.
“It’s all permissible, part of the desire for a lot of companies to get more data is you have to have a value proposition for small business owners to share their data,” said Ott. “Because Nav allows you to compare your options, we connect three commercial bureaus, we connect two personal bureaus, and then we connect the bank accounts so we can see the cash flow data. In certain cases, we may connect with merchant processing data, accounting data, and other data sets that the small business owners connect into our platform.”
While data will provide the merchant with options on different types of financing, the lenders also have a benefit in leveraging data provided by merchants to Nav from a marketing perspective. By having merchants input their own information, Enova and its subsidiaries like OnDeck and Headway Capital can offer those potential borrowers ‘instant funding’.
“I think [instant funding] is something that Enova has tried to do for a long time,” said Jim Granat, Head of Enova SMB. We’re trying to make things where the access to capital is as effortless as possible for the hard working Americans or business owners. We try really hard to take that approach in the way we design our product because in today’s world of ‘always online’ expectations for business owners, we want to provide the type of experience that allows them to have certainty, if it’s at all possible, as fast as they can.”
Granat stressed that effortless access to capital for merchants is the best way to differentiate one funder from another when trying to lend a small business money.
“An effortless experience allows [merchants] to know what they can do for their business as well [lenders] being able to capture the different business owners’ attention at the moment that they need it.”Last modified: February 9, 2022
Adam Zaki was a Reporter at deBanked.