Articles by Press Release
California Legislators Seek to Clean Up the Language In The Commercial Financing Disclosure Law
September 9, 2025A bill to amend California’s commercial financing disclosure law is making its way through the legislature.
“In order to strengthen the effect of existing law, this act seeks to provide further clarity to market participants and to the Department of Financial Protection and Innovation (DFPI) related to deceptive marketing and the authority of DFPI to enforce the law,” the bill says.
The latest iteration of the bill can be viewed here.
Steve Siler Joins NMEF as Chief Technology Officer
September 5, 2025September 8, 2025 | NORWALK, CT – North Mill Equipment Finance LLC (“NMEF”), a leading independent commercial equipment lender and lessor headquartered in Norwalk, Connecticut, is pleased to announce the appointment of Steve Siler as Chief Technology Officer.
Steve brings nearly 20 years of experience driving technology transformation across asset-backed finance, private credit, and M&A integration. In his new role, he will lead NMEF’s digital strategy and oversee all technology operations. From 2018 to 2024, Steve served as CTO at Stonebriar Commercial Finance and Head of Technology at Eldridge, where he led enterprise-wide technology strategy, streamlined operations through automation, and integrated systems across a diverse portfolio.
“We are thrilled to welcome Steve to the team,” said Tom Lyle, Chief Operating Officer of NMEF. “His entrepreneurial mindset and proven ability to scale platforms make him exceptionally well-suited to guide our next chapter of growth. Under Steve’s leadership, we will continue to enhance our offerings for broker and vendor partners and pursue strategic acquisitions of lease and loan portfolios.”
Steve’s career in financial services started with AIG Asset Management, where he developed a contract and asset management platform. At William Blair, he advanced data capture and introduced emerging technologies such as machine learning across investment banking, wealth advisory, and capital markets. Most recently, he has advised startups focused on modernizing private credit infrastructure and improving data accessibility.
About North Mill Equipment Finance
NMEF is a national, premier lender who works with third-party referral (TPR) sources to finance small to mid-ticket equipment commercial leases and loans ranging from $15,000 to $3,000,000 and up to $5,000,000 for investment grade opportunities. NMEF accepts A – C credit qualities and finances transactions for many asset categories including but not limited to medical, construction, franchise, technology, vocational, manufacturing, renovation, janitorial and material handling equipment. NMEF is majority owned by an affiliate of InterVest Capital Partners. The company’s headquarters are in Norwalk, CT, with regional offices in Irvine, CA, Voorhees NJ, and Murray, UT. For more information, visit www.nmef.com. One of NMEF’s controlled affiliates, BriteCap Financial LLC, is a leading non-bank lender providing small businesses with fast, convenient financing alternatives such as working capital loans since 2003 from its main office in Las Vegas, NV. For more information, visit www.britecap.com.
The LCF Group Partners with Utah Business Loans to Empower Small Businesses — Launching in Texas!
September 5, 2025New Hyde Park, NY — September 5, 2025 — The LCF Group is thrilled to announce a dynamic new partnership with Utah Business Loans, bringing fast, flexible, and transparent small business loans to our customers — starting in Texas and expanding to other states soon!
This collaboration marks a major milestone in our mission to support small businesses with the financial tools they need to grow, adapt, and thrive. With Utah Business Loans’ proven lending model, merchants can now access capital with:
- ✅ Simple, transparent terms
- 📅 Fixed payment schedules
- 💸 Lowest-cost options for short-term funding
- 🔓 No prepayment penalties — pay off early and save all remaining interest!
“We’re excited to kick off this partnership in Texas, where small businesses are the heartbeat of local communities,” said a spokesperson from The LCF Group. “Utah Business Loans shares our commitment to empowering entrepreneurs with fair, fast, and flexible financing — and we can’t wait to bring this opportunity to more states in the near future.”
Whether you’re launching a new venture, expanding operations, or navigating seasonal shifts, this new offering is designed to make funding accessible, affordable, and stress-free.
Stay tuned — more states are coming online soon!
Pathway Launches Automation Platform to Redefine Underwriting
September 4, 2025NEW YORK, NY — September 2025 — Pathway, a New York–based fintech company, is transforming how funders and brokers underwrite small business financing. By parsing and reconciling bank statements, auto-screening deals, and producing mathematically verifiable outputs, Pathway helps underwriting teams cut decision time from hours to minutes while improving accuracy and consistency.
The platform was built by underwriters, for underwriters. That perspective shapes everything from its clean summaries and deep audits to its configurable decision rules—designed to eliminate dead paper and accelerate deal flow without sacrificing accuracy.
“We aren’t just a document reader—we’re a decision engine,” said co-founder Andrew Bisch. “We automate the most tedious underwriting work, and let you retain full control of the deal.”
Pathway also extends beyond core parsing. The platform includes information on UCC filings, AI-powered business research, custom Gmail forwarding, and white-labeled deployment options. Every feature is backed by enterprise-grade security—including Okta-powered authentication, full audit trails on every file, and flexible deployment to AWS, Google Cloud, or Azure.
Highlights of Pathway’s capabilities include:
- Statement Parsing & Reconciliation — Transactions, balances, and metadata reconciled to the penny, with anomalies flagged for audit-ready confidence.
- Auto-Decisioning — Configurable rules that can instantly approve or deny deals.
- Scalability — Support for teams of all sizes with no drop in output quality.
- CRM & Email Pipeline Sync — Push clean data directly into existing pipelines and
track deals without breaking workflow.
Already, Pathway underwrites 100M+ USD of monthly recurring revenue for SMBs across North America.
To see how Pathway can automate your underwriting without giving up control, book a demo or start a free trial at https://lendpathway.com.
Capital Gurus Launches Affiliate Portal 2.0: AI-Powered Transparency, Speed, and Growth for Partners
September 2, 2025Las Vegas, NV, September 1, 2025 — Capital Gurus today announced the launch of its Affiliate Portal 2.0, a next-generation platform designed to strengthen trust, increase speed to funding and affiliate revenue share payouts, and enhance both customer and partner experiences through advanced technology.
The upgraded portal introduces real-time analytics, AI-driven recommendations, and a streamlined dashboard, empowering affiliates to perform at their best while helping small businesses access capital more quickly.
Building Trust Through Transparency
Capital Gurus Affiliate Portal 2.0 delivers clear, real-time visibility into lead status, funding progress, and commission tracking. Affiliates can now monitor every stage of the funding process, ensuring confidence and clarity in their earnings.
Speed to Funding and Payouts
With automated workflows and improved underwriting integrations, small businesses referred through affiliates can secure funding faster than ever. Commission payouts are also accelerated, giving partners access to their revenue share in as little as a few days.
AI to Elevate the Customer & Partner Experience
The portal leverages AI-powered insights to:
• Automated underwriting
• Marketing support to upload bulk files
• Co-branded and White Labeled experiences available
Analytics Dashboard for Smarter Decisions
A new affiliate performance dashboard enables partners to track:
• Lead volume and conversion rates
• Funding speed and approval metrics
• Revenue share earnings over time
These insights enable affiliates to refine their strategies and optimize returns.
Driving Growth for Small Businesses and Partners
“Our mission with Affiliate Portal 2.0 is simple—give our partners the transparency, tools, and technology they need to help small businesses thrive while maximizing their earning potential,” said Bruno Santos, Co-Founder at Capital Gurus. “This upgrade is not just about technology—it’s about building trust, increasing speed, and empowering success.”
Availability
Affiliate Portal 2.0 is live now for all current partners. Influencers, creators, and industry advocates who serve small business audiences are encouraged to join the Capital Gurus Affiliate Program.
📌 Learn more and sign up: Visit Our Affiliate Page
Media Contact:
Michael Tryon
Head of Partnership
Capital Gurus
mtryon@capitalgurus.com
Bitty Introduces New Small Business Loan Program
August 27, 2025Fort Lauderdale, FL – August 26, 2025 – Bitty is proud to unveil the launch of a new small business loan product designed to expand access to working capital for entrepreneurs, starting the rollout in Texas.
Beginning September 1, 2025, Bitty will offer a fixed-term, installment-style loan option. This program complements our existing revenue-based financing solutions while maintaining the fast, transparent, and business-friendly process that partners and merchants have come to expect from Bitty.
The new loan product is tailored to meet the needs of small business owners who prefer scheduled payments and fixed payoff timelines. By broadening our funding suite, Bitty continues to strengthen its commitment to empowering business growth through flexible and responsible capital solutions.
Further details about this program, along with operational updates, will be available on the Bitty website and official social media channels in the weeks ahead.
“This launch marks another exciting milestone for Bitty, our partners, and the thousands of small businesses we serve nationwide,” said Craig Hecker, CEO of Bitty.
For additional information, please contact our team directly.
Website: www.bittyadvance.com
PRESS CONTACT
Charlie Siegel
Director of Partner Relations
partners@bittyadvance.com
CFG Merchant Solutions is excited to announce the launch of a brand-new loan product offering for Texas, with plans to roll out to more states in the near future.
August 24, 2025NEW YORK, NY, 08/25/25 – CFG Merchant Solutions is excited to announce the launch of a brand-new loan product — a significant step in our ongoing mission to provide everyday working capital® for small businesses nationwide.
The rollout will begin in Texas on September 1st, with expansion to additional states planned in the near future.
This new offering will be structured as a fixed-term, installment-based loan. It will uphold the same customer-first approach and streamlined process that clients and partners have come to expect from CFG Merchant Solutions.
Additional product details and operational updates will be shared soon on our website and supporting social media channels.
This launch represents an exciting opportunity for CFG Merchant Solutions, our ISO partners, and the small business owners we serve.
For questions or clarification, please contact our team directly.
https://cfgmerchantsolutions.com/
PRESS CONTACT
Nick DeFeis
Head of Marketing
ndefeis@cfgms.com
Cloudsquare Unveils New Website and Brand Direction, Cementing Its Role as the Leading Lending Platform for Alternative Finance
August 6, 2025LOS ANGELES, CA – August 06, 2025 — Cloudsquare, the highest-rated Salesforce partner in the lending industry, today announced the launch of its newly redesigned website, marking a significant milestone in the company’s evolution from general Salesforce consultancy to a purpose-built platform provider focused exclusively on brokers and lenders in the alternative finance space.
Built natively on Salesforce, the world’s #1 CRM, Cloudsquare’s lending platform gives brokers and funders the power to automate workflows, reduce risk, and scale faster than ever before across all verticals of alternative financing.
“This website doesn’t just show off what we’ve built—it reflects who we’ve become,” said Jeffrey Morgenstein, CEO of Cloudsquare. “We’ve spent years quietly building the most flexible, powerful lending platform in the market. Now we’re ready to show the industry exactly what we’ve been up to.”
Reflecting on Platform-First Identity
Since its founding in 2018, Cloudsquare has operated as both a Salesforce implementation partner and software platform provider. But over time, it became clear that the biggest impact came from one thing: delivering the end-to-end platform that lenders actually needed.
Over the past year, Cloudsquare has fully aligned its pricing, delivery model, and internal roadmap around this platform vision—sunsetting general Salesforce consulting and doubling down on technology, support, and services designed specifically for the lending industry.
“Every improvement we’ve made, and continue to make, is thanks to the feedback and insight of our customers,” said Paul Albuquerque, Director of Product. “We’re proud to have built the platform from the ground up, but it’s our customers who help us refine it every day to meet the evolving needs of the lending industry.”
A Streamlined Buying Experience and Smarter Pricing
The new website gives prospects a crystal-clear view into what the platform can do—featuring in-depth product demonstrations, real-world use cases, and simplified module breakdowns that make it easy to evaluate Cloudsquare’s fit for any lending model.
The company has also introduced a restructured pricing model, making Cloudsquare one of the most affordable enterprise-grade lending platforms available.
“We’ve made Cloudsquare more accessible—without cutting a single corner,” said Dennis Mikhailov, Chief Revenue Officer. “Whether you’re a solo broker or an enterprise lender, you should have access to world-class software that drives results.”
Implementation, Support, and Continuous Innovation Cloudsquare’s delivery team plays a hands-on role in every implementation and continues to support customers long after go-live. Every new client starts with one of Cloudsquare’s structured implementation packages—now more affordable thanks to the new pricing model.
Once live, customers benefit from ongoing, free product support designed to ensure long-term success. And because Cloudsquare operates as a modern SaaS platform, customers get access to continuous innovation—including new features, evolving workflows, and cutting-edge tools powered by artificial intelligence and automation.
For teams that need more advanced customization or support, Cloudsquare offers flexible options including Consulting on Demand and Managed Services programs—ensuring every lender can scale on their terms.
“We don’t just deliver software, we deliver outcomes,” said Christelle Asmar, Director of Delivery. “As the market changes, our platform evolves, so our customers are always equipped with the latest tools to compete, grow, and lead.”
Additional Information
The relaunch of Cloudsquare’s website marks a pivotal moment in the company’s growth and platform maturity. With a modular architecture, streamlined pricing, hands-on delivery services, and continuous feature innovation—including AI-powered tools—Cloudsquare is positioned to be the technology partner of choice for brokers, lenders, and funders across all alternative lending verticals. For product details, implementation packages, or to request a live demo, visit www.cloudsquare.io or contact the Cloudsquare team directly.
About Cloudsquare
Cloudsquare is the leading end-to-end lending platform, uniquely powered by Salesforce, to deliver unparalleled flexibility and innovation for lenders and brokers. With a commitment to optimizing lending processes through cutting-edge technology, Cloudsquare provides robust, scalable solutions that empower clients to achieve greater efficiency and growth. Celebrated by industry leaders, Cloudsquare has earned a place on the Inc. 5000 list as one of America’s fastest-growing companies and is consistently rated a top service provider on platforms like Salesforce AppExchange, G2, Clutch, and Manifest.
For media inquiries, please contact:
Cloudsquare Marketing Email: marketing@cloudsquare.io
