Articles by Press Release

Bitty Introduces New Small Business Loan Program

Fort Lauderdale, FL – August 26, 2025 – Bitty is proud to unveil the launch of a new small business loan product designed to expand access to working capital for entrepreneurs, starting the rollout in Texas.

Beginning September 1, 2025, Bitty will offer a fixed-term, installment-style loan option. This program complements our existing revenue-based financing solutions while maintaining the fast, transparent, and business-friendly process that partners and merchants have come to expect from Bitty.

The new loan product is tailored to meet the needs of small business owners who prefer scheduled payments and fixed payoff timelines. By broadening our funding suite, Bitty continues to strengthen its commitment to empowering business growth through flexible and responsible capital solutions.

Further details about this program, along with operational updates, will be available on the Bitty website and official social media channels in the weeks ahead.

“This launch marks another exciting milestone for Bitty, our partners, and the thousands of small businesses we serve nationwide,” said Craig Hecker, CEO of Bitty.

For additional information, please contact our team directly.
Website: www.bittyadvance.com
PRESS CONTACT
Charlie Siegel
Director of Partner Relations
partners@bittyadvance.com

Cloudsquare Unveils New Website and Brand Direction, Cementing Its Role as the Leading Lending Platform for Alternative Finance

LOS ANGELES, CA – August 06, 2025 — Cloudsquare, the highest-rated Salesforce partner in the lending industry, today announced the launch of its newly redesigned website, marking a significant milestone in the company’s evolution from general Salesforce consultancy to a purpose-built platform provider focused exclusively on brokers and lenders in the alternative finance space.

Built natively on Salesforce, the world’s #1 CRM, Cloudsquare’s lending platform gives brokers and funders the power to automate workflows, reduce risk, and scale faster than ever before across all verticals of alternative financing.

“This website doesn’t just show off what we’ve built—it reflects who we’ve become,” said Jeffrey Morgenstein, CEO of Cloudsquare. “We’ve spent years quietly building the most flexible, powerful lending platform in the market. Now we’re ready to show the industry exactly what we’ve been up to.”

Reflecting on Platform-First Identity

Since its founding in 2018, Cloudsquare has operated as both a Salesforce implementation partner and software platform provider. But over time, it became clear that the biggest impact came from one thing: delivering the end-to-end platform that lenders actually needed.

Over the past year, Cloudsquare has fully aligned its pricing, delivery model, and internal roadmap around this platform vision—sunsetting general Salesforce consulting and doubling down on technology, support, and services designed specifically for the lending industry.

“Every improvement we’ve made, and continue to make, is thanks to the feedback and insight of our customers,” said Paul Albuquerque, Director of Product. “We’re proud to have built the platform from the ground up, but it’s our customers who help us refine it every day to meet the evolving needs of the lending industry.”

A Streamlined Buying Experience and Smarter Pricing

The new website gives prospects a crystal-clear view into what the platform can do—featuring in-depth product demonstrations, real-world use cases, and simplified module breakdowns that make it easy to evaluate Cloudsquare’s fit for any lending model.

The company has also introduced a restructured pricing model, making Cloudsquare one of the most affordable enterprise-grade lending platforms available.

“We’ve made Cloudsquare more accessible—without cutting a single corner,” said Dennis Mikhailov, Chief Revenue Officer. “Whether you’re a solo broker or an enterprise lender, you should have access to world-class software that drives results.”

Implementation, Support, and Continuous Innovation Cloudsquare’s delivery team plays a hands-on role in every implementation and continues to support customers long after go-live. Every new client starts with one of Cloudsquare’s structured implementation packages—now more affordable thanks to the new pricing model.

Once live, customers benefit from ongoing, free product support designed to ensure long-term success. And because Cloudsquare operates as a modern SaaS platform, customers get access to continuous innovation—including new features, evolving workflows, and cutting-edge tools powered by artificial intelligence and automation.

For teams that need more advanced customization or support, Cloudsquare offers flexible options including Consulting on Demand and Managed Services programs—ensuring every lender can scale on their terms.

“We don’t just deliver software, we deliver outcomes,” said Christelle Asmar, Director of Delivery. “As the market changes, our platform evolves, so our customers are always equipped with the latest tools to compete, grow, and lead.”

Additional Information

The relaunch of Cloudsquare’s website marks a pivotal moment in the company’s growth and platform maturity. With a modular architecture, streamlined pricing, hands-on delivery services, and continuous feature innovation—including AI-powered tools—Cloudsquare is positioned to be the technology partner of choice for brokers, lenders, and funders across all alternative lending verticals. For product details, implementation packages, or to request a live demo, visit www.cloudsquare.io or contact the Cloudsquare team directly.

About Cloudsquare

Cloudsquare is the leading end-to-end lending platform, uniquely powered by Salesforce, to deliver unparalleled flexibility and innovation for lenders and brokers. With a commitment to optimizing lending processes through cutting-edge technology, Cloudsquare provides robust, scalable solutions that empower clients to achieve greater efficiency and growth. Celebrated by industry leaders, Cloudsquare has earned a place on the Inc. 5000 list as one of America’s fastest-growing companies and is consistently rated a top service provider on platforms like Salesforce AppExchange, G2, Clutch, and Manifest.

For media inquiries, please contact:

Cloudsquare Marketing Email: marketing@cloudsquare.io

Heron Raises $16M Series A to Bring the AI Revolution from Silicon Valley to American Businesses

Backed by Insight Partners, Heron automates document-heavy workflows in insurance, lending, and finance — bringing reliable AI to businesses and allowing humans to focus on complex tasks

Heron, a startup using AI to automate workflows in business lending, equipment finance, and insurance, has raised $16 million in Series A funding led by global software investor Insight Partners, with participation from existing investors Y-Combinator, BoxGroup and Flex Capital. The Series A will support Heron’s next phase of expansion, helping the company scale its AI-driven solutions to more segments.

While many AI startups target developers or other technologists, Heron is at the frontier of deploying AI into real-life business operations in traditional industries like lending, banking, and insurance. Heron’s mission is to free up humans to focus on judgment-based work and complex edge cases while software handles the repetitive, monotonous work. Heron focuses on serving companies without large engineering departments, enabling more businesses to reap the rewards of the rapid advances in AI.

Heron’s system can automate time-consuming manual workflows end-to-end, completing tasks automatically or flagging edge cases for human review. That reliability has led many customers to fully offload entire processes to Heron — freeing up their teams to focus on critical work.

For example, SMB lenders employ teams of underwriting analysts that spend hours on repetitive intake work — scanning email inboxes for submissions, downloading and renaming files, checking packet completeness, manually entering data into CRMs, and running basic eligibility checks. Using Heron, these hours of work can be accomplished in seconds, and with higher accuracy, full auditability, and no manual overhead.

This focus on reliability and solving problems end-to-end has attracted more than 150+ customers to Heron, including insurance carriers and FDIC-insured banks, and enabled the company to process over 350,000 documents per week. One lender cut submission-to-decision time by 60%, while an insurer used Heron to automate over 80% of its inbound submission triage.

“Anyone who tells you they use AI to automate work with 100% accuracy is probably lying to you. Instead of chasing accuracy, we focus on clearly understanding where our software is successful and where humans still need to review. This allows customers to use Heron in situations where millions of dollars are at stake and reap the rewards of the AI revolution in a reliable fashion that drives business outcomes,” said Johannes Jaeckle, co-founder and CEO of Heron

Founded in 2020 by Dom Kwok, Jamie Parker, and Johannes Jaeckle, Heron launched out of Y-Combinator’s Summer 2020 batch, initially building products for financial services companies with earlier generations of AI in the pre-ChatGPT era. The company eventually landed on a core insight: traditional industries weren’t waiting for flashy new tools — they were drowning in unstructured data, and paying millions of dollars a year to deal with it. In 2023, as LLMs matured, Heron pivoted to focus on AI document workflow automation. With minimal outside capital, the team tripled annualized revenue in 2024 and has continued to expand its presence in insurance and specialty finance this year.

“Heron’s AI models with vertical specific context automate the end-to-end data processing workflow, enabling automation and driving competitive differentiation in industries where speed to decisioning is of the essence,” said Philine Huizing, Managing Director at Insight Partners. “Heron’s founding team—Johannes, Jamie, and Dom—are an experienced trio that has proven their ability to adapt and execute. We’re thrilled to partner with them and the entire Heron team as they continue to scale up.”

The new capital will be used to scale Heron’s presence in insurance, equipment finance and SMB lending, while expanding into adjacent verticals that have shown demand for Heron’s solution. The company plans to grow its engineering and go-to-market teams in New York and London, and continues to invest in internal AI Tooling to enable a small team to serve more and more customers.

“We’ve proven we can win in one segment,” said Jaeckle. “Now we’re going workflow by workflow, industry by industry — giving people hours back in their day by eliminating time-intensive manual work.”

About Heron

Heron automates document-based workflows across industries like lending, insurance, and equipment finance. By turning unstructured documents into structured, actionable data, Heron helps companies process information faster, more accurately, and with less manual effort. Heron is based in New York and London, with the team bringing a wealth of experience from top-tier tech companies including Facebook, Spotify, N26, Revolut and Taptap Send.

Learn more at herondata.io

About Insight Partners

Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of December 31, 2024, the firm has over $90B in regulatory assets under management. Insight Partners has invested in more than 800 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has offices in London, Tel Aviv, and the Bay Area. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with tailored, hands-on software expertise along their growth journey, from their first investment to IPO. For more information on Insight and all its investments, visit insightpartners.com or follow us on X @insightpartners.

NMEF Achieves Largest Quarter and First Half in Company History

[July 2, 2025, NORWALK, CT] – North Mill Equipment Finance, LLC (“NMEF”), a leading commercial equipment lessor located in Norwalk, Connecticut, today announced that it achieved the largest quarterly and first half origination volumes in its history. Originations hit a record $277 million in the second quarter, bringing first half 2025 production to an unprecedented $520 million, an increase of over 100% versus first half 2024. Including the acquisition of Pawnee’s assets that went onto NMEF’s balance sheet on April 1, total origination volume for the second quarter was $607 million and for the first half of 2025 was $850 million.

For the first half of 2025, NMEF also reported a meaningful increase in credit quality, evidenced by a higher weighted average FICO of 745. The largest equipment categories were medical (23%), franchise (13%), construction (12%), and IT (8%). Long haul trucks comprised less than 2% of volume. Corporation only transactions represented over 25% of volume.

David Lee, Chairman and CEO of NMEF, commented, “Reaching these new highs is a direct result of executing our strategy to diversify and scale. We’ve invested heavily in building a platform that supports more sophisticated transactions, and it’s gratifying to see that translate into stronger credit profiles, larger deals and further industry diversification. Moreover, a majority of our dollar volume now consists of mid-ticket, fully underwritten transactions.”

Mark Bonanno, President and Chief Revenue Officer, added, “Our record growth is made possible by the trusted long-term relationships with both our NMEF brokers and our Taycor vendor partners. By staying agile and solution-oriented, we’re able to meet their evolving needs and help drive mutual growth. We’re excited to keep this momentum going into the second half of the year.”

Tom Lyle, EVP and COO, stated, “In less than two years NMEF has doubled from $1 billion to $2 billion in assets under management. The internal restructuring of our operations, reporting lines, and integration of Pawnee’s talented employee base, have NMEF well positioned to continue scaling to our goal of $5 billion by the end of the decade.”

About North Mill Equipment Finance (NMEF)

NMEF is a national, premier lender who works with third-party referral (TPR) sources to finance small to mid-ticket equipment commercial leases and loans ranging from $15,000 to $3,000,000 and up to $5,000,000 for investment grade opportunities. NMEF accepts A – C credit qualities and finances transactions for many asset categories including but not limited to medical, construction, franchise, technology, vocational, manufacturing, renovation, janitorial and material handling equipment. NMEF is majority owned by an affiliate of InterVest Capital Partners. The company’s headquarters are in Norwalk, CT, with regional offices in Irvine, CA, Voorhees NJ, and Murray, UT. For more information, visit www.nmef.com. One of NMEF’s controlled affiliates, BriteCap Financial LLC, is a leading non-bank lender providing small businesses with fast, convenient financing alternatives such as working capital loans since 2003 from its main office in Las Vegas, NV. For more information, visit www.britecap.com.