Study Finds Fintech Puts Customer Rentention on the Clock with Biometrics
Onfido and Okta, a verification authenticity company and an independent identity provider, respectively, found that consumer-based businesses —regardless of industry—need to earn their customer’s trust in no longer than ten minutes or risk losing their business altogether.
According to the report, 65% of customers who want to open a bank account want the process to be less than ten minutes, 69% when booking a car rental, 72% when opening a telemedicine account, and 77% when registering a gaming account, among other industries.
“From the moment a consumer visits a service provider’s website or downloads an app, they’re evaluating whether the business can deliver a trusted digital service, providing security and keeping their data private,” says Mike Tuchen, CEO of Onfido. “Businesses have just minutes to establish the confidence that consumers expect in the digital world. Those that can offer low or zero friction during verification and authentication will positively differentiate themselves in a market where digital services have become the norm and consumer trust breeds brand loyalty.”
After surveying 5,000 consumers from across the United States and Europe, the companies found that the moment the onboarding process begins in a virtual space, customers aren’t looking to spend much time putting information into a database to complete their transaction. The study found that customers felt that brands should know and trust them, while also having a strong desire for a seamless verification process rather than a fraud-preventing rigorous one.
Half of consumers expect that it should take less than three minutes to approve a banking transaction (49%) or place a bet (48%), and approximately 1 in 3 (35%) consumers believe it should take the same time to fill prescriptions.
Those consumers that were evaluated also desired to have companies recognize them on multiple devices, which just a third of responses claimed businesses currently do. 70% of customers claimed they “suffered” from a lack of an efficient digital process in a business transaction. Biometrics, according to the study, will be a way to solve these inefficiencies in the authentication and transactional software space.
In a blog post that accompanied the release, Onfido broke down the confidence that consumers have in Biometrics in the marketplace. According to them, 80% of customers have confidence in both the convenience and security of Biometrics.
“Let’s say you’ve verified an identity document. You need Onfido’s biometric technology to verify that the document truly belongs to the person making the transaction. So biometrics adds a layer of protection against stolen IDs and impersonation attacks,” the blog reads.
“Ensuring that digital account onboarding and access meets users’ expectations for speed, experience and security will require many businesses to reassess their identity platform requirements,” says Ben King, Regional Chief Security Officer, Okta. With biometric recognition putting identity at the heart of the authentication process to offer a robust yet seamless experience across any and every device, it is little surprise that consumers worldwide are increasingly opting for it in place of traditional passwords or in-branch verification checks.”Last modified: October 24, 2021
Adam Zaki was a Reporter at deBanked.