Square Buys Analytics Startup for Its Merchant Cash Advance Team

| By:


Square has acquired analytics startup Framed Data to better target customers for Square Capital.

The startup mined data using machine learning to predict user behavior and purchasing decisions. Founded by data scientists in 2013, Framed Data will help Square use analytics to provide more capital to more merchants.

Square Capital is a big business for the company. It funded over $400 million in 70,000 merchant cash advances last year. The company’s first earnings report last week showed that it is beginning to bring bigger merchants into its customer base. The majority of Square’s point of sale customers are micromerchants, a fragmented market of low volume businesses.

It’s a crucial time for the company to prove to investors that it can grow beyond point of sale solutions for payments and Square Capital will play a major role in that.

Square Reader

Last modified: April 20, 2019

Category: startups

Home startups › Square Buys Analytics Startup for Its Merchant Cash Advance Team


    Amerifi Capital

    Torro

    CounselorLibrary

    One Percent Ventures

    Cashyew

    Accord Business Funding

    Global Funding Experts

    AMA Recovery

    Meged Funding Group

    Redstone Advance

    CFG Merchant Solutions

    The Smarter Merchant

    Total Merchant Resources

    Hunter Caroline

    Fenix Capital Funding

    Smart Business Funding

    ByzFunder

    Monetaria

    Thor Capital Group

    Meridian Leads

    Lendini

    ROC Funding Group

    Infusion Capital Group

    Broker Fair 2022

    National Funding

    Spartan Capital

    Banana Exchange