How call tracking and lead distribution tools help funders close more deals

[stevemarkovick]

Many brokers still rely on spreadsheets to manage leads, which wastes a lot of potential. Implementing proper call tracking and automatic lead distribution helps identify high-quality prospects faster and reduces response time. It also prevents overlapping calls between sales reps. For anyone in MCA or small business lending, this type of system really improves deal flow efficiency.

[stevemarkovick]

Running an e-commerce business taught me that cash flow is often more critical than profits on paper. Having enough working capital allows you to stock inventory, run ads, and cover operations during seasonal swings. Many turn to short-term financing, revenue-based loans, or reinvesting sales. The key is balancing growth with manageable repayment terms so capital fuels expansion instead of creating financial strain.