Google keywords, did anyone else notice this?

[DaveBit]

There has been a dramatic decrease in impressions for the following keywords, "merchant cash advance" and "business cash advance".

Has anyone else noticed this? Google is not showing ads for these keywords on different tests I have performed. I wonder if this is just a localized glitch or a more significant change like what happened to payday loans, cash advances, etc.

[Rob Buchanan]

Do you do and manage your own Google Adword marketing?

[sean bash]

There has been a dramatic decrease in impressions for the following keywords, "merchant cash advance" and "business cash advance".

Has anyone else noticed this? Google is not showing ads for these keywords on different tests I have performed. I wonder if this is just a localized glitch or a more significant change like what happened to payday loans, cash advances, etc.

I had not noticed and just checked, you're right. Notably, no ads appear for the keyword "cash advance" on its own. I'm completely speculating right now but my guess would be that Google eliminated all ads for payday loan related keywords and merchant cash advance was collateral damage due to the inclusion of "cash advance" in the phrase.

[DaveBit]

Do you do and manage your own Google Adword marketing?

Yes, for over 10 years! Still works if you know how to do it.

[DaveBit]

I had not noticed and just checked, you're right. Notably, no ads appear for the keyword "cash advance" on its own. I'm completely speculating right now but my guess would be that Google eliminated all ads for payday loan related keywords and merchant cash advance was collateral damage due to the inclusion of "cash advance" in the phrase.

That is what I think. It could be a glitch too, this seems to have occurred less than 48 hrs ago.

[DaveBit]

Confirmed that it is no glitch. This is what google shows about these keywords:

"This keyword is not permitted to show ads in your targeted location." My target location is the entire US lol.

This is a rather significant change. Specially on a keyword that can go well over $25/click.

[sean bash]

can you attach a screenshot of it saying that?

[DaveBit]

can you attach a screenshot of it saying that?

Here it is.

[fcfinancial]

Here it is.

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