For Lead sources, whether you do it yourself, hire an employee, or use a third-party company, you will want these attributes:


-Excellent
-Fast
-Cost effective


Generally, you can only pick two of these, and the third one will be omitted, unless you have and/or are willing to put up an investment of SKILL to build or acquire an Asset or KEY RELATIONSHIP.




1st) Lead Source - Cost Effective and Fast – Excellence is Omitted. The leads will generally be small deals, desperate merchants, or deals far and few between.


-Very Old Uccs
-Overseas call floors with a BAD system, untrained or selling leads 100 times
-Merchants indicating no interest and still pushed as a live transfer
-Yellow Pages






2nd) Lead Source – Excellent and Fast - Cost is not Considered.

The leads will be receptive, will convert at a good percentage,...