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"The rate's too high" is usually not a knowledge problem. Most reps have heard a rebuttal. The miss happens when a merchant pushes back, the rep speeds up, starts arguing, or discounts before finding out what the merchant actually means.
A better first move is to slow the call down and ask what the merchant is comparing the offer with. Total cost? Speed? Payment structure? An existing lender? Once the rep knows the real concern, they can answer that concern instead of throwing a memorized line at it.
Ava has been developed for over a year with the goal of building the best AI sales training and performance platform specifically for MCA. Reps can practice realistic merchant objections, get live coaching and feedback, then review the transcript and score. The point is not to memorize one perfect script. It is to get comfortable listening, clarifying, and responding while the pressure is on.
See how it works at https://www.tryava.ai. Which objection costs your floor the most, and what would you want Ava to test in the rep's response?
A better first move is to slow the call down and ask what the merchant is comparing the offer with. Total cost? Speed? Payment structure? An existing lender? Once the rep knows the real concern, they can answer that concern instead of throwing a memorized line at it.
Ava has been developed for over a year with the goal of building the best AI sales training and performance platform specifically for MCA. Reps can practice realistic merchant objections, get live coaching and feedback, then review the transcript and score. The point is not to memorize one perfect script. It is to get comfortable listening, clarifying, and responding while the pressure is on.
See how it works at https://www.tryava.ai. Which objection costs your floor the most, and what would you want Ava to test in the rep's response?
