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About Capify
Capify (formerly AmeriMerchant, United Kapital, AUSvance and True North Capital) is a leading alternative finance provider powered by proprietary technology and analytics. Capify leverages a proprietary underwriting platform to provide working capital solutions to small- and medium-sized businesses in the USA, UK, Australia, and Canada, including merchant cash advances, business loans and inventory purchase programs. Business owners can apply online and receive decisions in 60 seconds or less at the companys various websites. For additional information about Capify, visit the corporate website at www.capify.global or in the US: www.capify.com, UK: www.capify.co.uk, Australia: www.capify.com.au and Canada: www.capify.ca.
Are you:
A rockstar when it comes to developing and executing lead generation and inbound marketing strategies?
Fiercely entrepreneurial and passionate about working for fast paced, innovative, technology driven, and pre-IPO companies, particularly in FinTech?
A marketing geek who likes to read, writes, and tweet about innovators like HubSpot, Marketo and Pardot in your spare time?
If you answered yes to all of the above, we have a great opportunity for you.
The Senior Director, Inbound Marketing will play a critical role on the marketing team and report directly to our Chief Marketing Officer. Located in New York, this person will be responsible for delivering world class results related to lead generation for Capify, a leading global provider of alternative finance and lending solutions.
This person will be assisting in the re-definition our traditional and digital lead acquisition marketing strategy, and should be a master at digital and paid media tactics, web/mobile analytics, funnel optimization, search engine optimization, lead partner management and direct response effectiveness.
Responsibilities:
Develop an aggressive lead generation strategy for the ultra-competitive U.S market, which will include elements of traditional, digital media lead generation, search, retargeting, display, social ads, native ads, inbound direct mail, programmatic, etc.
Manage call center/lead partner relationships - CPA, CPL and performance based
Campaign management and optimization setting up, tracking, reporting and optimizing media campaigns
Leverage existing and implement new marketing automation tools
Manage and develop lead partners and affiliate programs
Support all inbound marketing acquisition programs
Manage search engine optimization across web properties
Sharpen lead quality and develop multi-factor lead scoring to ensure profitable growth of our business
Coordinate and assist in localizing efforts across multiple global locations
Requirements:
5-8 years direct marketing and lead gen experience at a marketing driven company
Experience evaluating and managing lead generation programs and lead partners/call centers
Experience with advanced digital advertising - paid search, programmatic display and native, social ads, retargeting, etc.
Deep understanding of analytics as it relates use for segmentation, funnel conversion and events
Ability to manage and optimize SEO programs
Ability to collaborate with inside sales team on lead gen programs to optimize sales conversion
Familiarity with salesforce CRM, Pardot marketing automation, and telephony platforms
High energy, collaborative, change agent and a strong communicator
Data driven and highly analytical
Willingness to take risks, implement a new approach, evaluate and course correct
Previous B2SMB experience preferred, experience in alt lending/finance a plus
Salary Range: based on experience
This is a full time position based in New York City and includes:
Health, Dental, Vision Transit Benefits, Disability Benefits
Life insurance
Matching 401K
Paid Holidays and Paid Time Off
Email resume and cover letter to amjobs@capify.com
No Recruiters Please
~ Capify is an Equal Opportunity Employer ~
Capify (formerly AmeriMerchant, United Kapital, AUSvance and True North Capital) is a leading alternative finance provider powered by proprietary technology and analytics. Capify leverages a proprietary underwriting platform to provide working capital solutions to small- and medium-sized businesses in the USA, UK, Australia, and Canada, including merchant cash advances, business loans and inventory purchase programs. Business owners can apply online and receive decisions in 60 seconds or less at the companys various websites. For additional information about Capify, visit the corporate website at www.capify.global or in the US: www.capify.com, UK: www.capify.co.uk, Australia: www.capify.com.au and Canada: www.capify.ca.
Are you:
A rockstar when it comes to developing and executing lead generation and inbound marketing strategies?
Fiercely entrepreneurial and passionate about working for fast paced, innovative, technology driven, and pre-IPO companies, particularly in FinTech?
A marketing geek who likes to read, writes, and tweet about innovators like HubSpot, Marketo and Pardot in your spare time?
If you answered yes to all of the above, we have a great opportunity for you.
The Senior Director, Inbound Marketing will play a critical role on the marketing team and report directly to our Chief Marketing Officer. Located in New York, this person will be responsible for delivering world class results related to lead generation for Capify, a leading global provider of alternative finance and lending solutions.
This person will be assisting in the re-definition our traditional and digital lead acquisition marketing strategy, and should be a master at digital and paid media tactics, web/mobile analytics, funnel optimization, search engine optimization, lead partner management and direct response effectiveness.
Responsibilities:
Develop an aggressive lead generation strategy for the ultra-competitive U.S market, which will include elements of traditional, digital media lead generation, search, retargeting, display, social ads, native ads, inbound direct mail, programmatic, etc.
Manage call center/lead partner relationships - CPA, CPL and performance based
Campaign management and optimization setting up, tracking, reporting and optimizing media campaigns
Leverage existing and implement new marketing automation tools
Manage and develop lead partners and affiliate programs
Support all inbound marketing acquisition programs
Manage search engine optimization across web properties
Sharpen lead quality and develop multi-factor lead scoring to ensure profitable growth of our business
Coordinate and assist in localizing efforts across multiple global locations
Requirements:
5-8 years direct marketing and lead gen experience at a marketing driven company
Experience evaluating and managing lead generation programs and lead partners/call centers
Experience with advanced digital advertising - paid search, programmatic display and native, social ads, retargeting, etc.
Deep understanding of analytics as it relates use for segmentation, funnel conversion and events
Ability to manage and optimize SEO programs
Ability to collaborate with inside sales team on lead gen programs to optimize sales conversion
Familiarity with salesforce CRM, Pardot marketing automation, and telephony platforms
High energy, collaborative, change agent and a strong communicator
Data driven and highly analytical
Willingness to take risks, implement a new approach, evaluate and course correct
Previous B2SMB experience preferred, experience in alt lending/finance a plus
Salary Range: based on experience
This is a full time position based in New York City and includes:
Health, Dental, Vision Transit Benefits, Disability Benefits
Life insurance
Matching 401K
Paid Holidays and Paid Time Off
Email resume and cover letter to amjobs@capify.com
No Recruiters Please
~ Capify is an Equal Opportunity Employer ~
