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  • What COVID is Doing Behind the Scenes

    DISCLAIMER — THIS IS NOT AN AD; IT IS AN OPINIONATED VIEW ON THE CURRENT ECONOMIC CLIMATE WITH OUR VIEWS AND CONSULTATIVE SUGGESTIONS.


    Let’s really acknowledge what’s going on right now. To make this easier on your eyes and to keep our fellow ADHD people tuned in, we’ll do a bullet point rundown.


    Negative facts we all already know:

    1) There is a bad virus going around and the stock market is bleeding red (except for today and Friday before closing)

    2) Old folks are in danger

    3) Small businesses (not all but some) will have declining sales in the next few months due to being closed or lack of customers.

    4) Your Rolodex of lenders to submit deals to has dropped by ~50-70%

    5) Those lenders that are still funding are being nitpicking which industries they fund plus how much they fund

    6) Donny Trump is trying to *give* businesses money to help them

    7) The estimated recovery time is a crapshoot depending on which media outlet you follow


    Positive facts you should consider:

    1) Engagement is at an all time high — that’s a fact. The demand of loan products from business owners has exponentially grown in the last 10 days

    2) China is getting back to work which meant their turnaround on the virus lasted ~5-7 weeks

    3) More people became millionaires from the 2008-09 dip than any other point in history. From 2010 on, overall wealth grew faster than any other point in history


    You might be comparing these lists and think “your negative fact count outweighs the positive” which is true and easy to calculate if you passed 2nd grade math. But if you passed 9th grade math, you should be looking at these points and realize that each of these have a weighted value rather than a 1:1 relationship.

    Going off those facts, let this soak in:
    • Since just about every business in the country is looking for a loan and/or more willing to see what they qualify for, engagement is higher than it’s ever been. You should be converting a lead to a package at exponential rates.
    • If people are working from home and/or their business is closed for a few weeks, it’s much easier to get in touch with them while they’re watching Ellen in the afternoon rather than working under a car.
    • That being said, you WILL generate more submissions but you’ll be limited to the count of packages that you can actually submit to lenders.
    • If you’re an idiot, then you would consider that a dead deal but if you’re smart, you will look at it as growing your pipeline. STOP looking at the short term aspect of this economic climate and start building your pipeline 5-7 weeks down the line. Those ~50%-70% of lenders that stopped lending will be right back.
    • Cutting costs is one good method to morph with this economic climate but if you don’t consider morphing your sales strategy as well, you’re choosing the half measures approach — which will avail you nothing.
    • Keeping your marketing at normal levels is essentially setting yourself up for an easier and faster bounce back when “this is all over” by building your pipeline of partially converted leads. Cutting major costs to your marketing budget will only suffocate you down the line.



    As we stated above this is not an advertisement to buy leads from us — it’s our suggestion to you to utilize the levels of engagement to grow your pipeline with easily converted deals a few weeks from now.

    We compiled a list of companies that sell MCA Leads who are most likely familiar names to you and also hyperlinked them to make it easier for you (while giving them a boost in SEO backlink ranking):



    > MCALeadsPro

    > McaLeadGen

    > Enablement Data

    > Landfall Data

    > MCALeadDogz

    > McaLeads Hub

    > Loyola

    > Lead Tycoons

    > Phil Smith

    > PopCrumbs

    > Meridian

    > Infogroup

    > MCALeadsWorld

    > Buttfor Leads

    > MCA Leads Warehouse

    > DTX MCA Leads

    > MerchantFinancingLeads


    This is our opinion/warning that if you don’t prepare and utilize this time to build your pipeline with the heightened levels of engagement, you’ll be struggling for a much longer period when the economy bounces back.

    Everything we mentioned are summarized points of our opinions and recommendations and should be viewed only as that. Even though there are many points that can be argued but we’re sparing you the pain and eyesore of in-depth explanations. If you want to chat about it, reach out to us. We’re all working from home so engagement will be high.

    Lastly, if you’re an owner of an ISO office and claim that you don’t have a marketing budget due to the beer virus, this point is specifically for you:
    • If you’ve been operational for over a year and don’t have at least 2 months cash liquidity for business expenses in the bank in case of unexpected events, simply give up running a business and go buy groceries.
    DataOps
    enablementdata.com
    DataOps@enablementdata.com
    New York, NY 10013
































































































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