I don't even see why they need to be testing the process. If an institution doesn't like how a page in the process looks, well don't invest with LC. Let LC do their job, which (among other things) is designing the site and borrower process. Institutions can stick with what they do best, which is sitting around throwing money here and there and scheduling needless in-person visits. Lord knows LC has enough investors so if they lost a few institutions who want to play webmaster too that wouldn't be a bad thing.