The new partnership between LendingClub and Alliance Partners increases brand awareness, increases loan volume, and decreases borrower acquisition cost.
It looks like small community banks are on LC's side. The battle is really just against the traditional big banks:
http://si.wsj.net/public/resources/images/MI-CH718_LENDIN_16U_20150208161807.jpg" class="bbc_link" target="_blank">http://si.wsj.net/public/resources/images/MI-CH718_LENDIN_16U_20150208161807.jpg
https://lendingalpha.com/blog/2015-02-09-lending-club-partners-with-alliance-partners/" class="bbc_link" target="_blank">https://lendingalpha.com/blog/2015-02-09-lending-club-partners-with-alliance-partners/
- BancAlliance's members stretch across 39 states, and combined would rank fourth in branch count among all U.S. banks, and 14th in assets.
- Alliance Partners will co-brand loans at its banks as well as invest in certain loans (presumably lower graded/risk loans).
- This partnership provides an additional loan origination channel for unsecured consumer loans that increases loan volume and decreases the acquisition cost per borrower.
It looks like small community banks are on LC's side. The battle is really just against the traditional big banks:
http://si.wsj.net/public/resources/images/MI-CH718_LENDIN_16U_20150208161807.jpg" class="bbc_link" target="_blank">http://si.wsj.net/public/resources/images/MI-CH718_LENDIN_16U_20150208161807.jpg
https://lendingalpha.com/blog/2015-02-09-lending-club-partners-with-alliance-partners/" class="bbc_link" target="_blank">https://lendingalpha.com/blog/2015-02-09-lending-club-partners-with-alliance-partners/