Looks like Lending Club is now calling PRIME "Automated Investing."
https://www.lendingclub.com/portfolio/primeEnroll.actionInteresting the the URL is still called "primeEnroll"
Is the functionality any different that PRIME was? I haven't recently explored what type of filtering is possible with this. In the past it seemed like you would only get allocated "leftover" loans....has this changed? Do you get immediate access to newly released loans with this?
Did you finally hire a UX designer? Perhaps they did a survey and asked if people knew what prime meant. When they answered: 2, 3, 5, 7, 11, 13.... OK that's a stretch.
Maybe because the word "prime" could easily be confused with the credit quality of the loans? I wouldn't want that one investor out there to claim one day that they thought "Prime" was completely safe because it was called "Prime" and not "Sub-Prime".