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Author Topic: PRIME Rebranded as "Automated Investing"

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PRIME Rebranded as "Automated Investing"
OP: May 13, 2014, 11:00:00 PM
Looks like Lending Club is now calling PRIME "Automated Investing."

https://www.lendingclub.com/portfolio/primeEnroll.action

Interesting the the URL is still called "primeEnroll"

Is the functionality any different that PRIME was?  I haven't recently explored what type of filtering is possible with this.  In the past it seemed like you would only get allocated "leftover" loans....has this changed?  Do you get immediate access to newly released loans with this?
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l
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PRIME Rebranded as "Automated Investing"
#1: May 13, 2014, 11:00:00 PM
Did you finally hire a UX designer?  Perhaps they did a survey and asked if people knew what prime meant. When they answered: 2, 3,  5, 7, 11, 13.... OK that's a stretch.
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PRIME Rebranded as "Automated Investing"
#4: May 13, 2014, 11:00:00 PM
Maybe because the word "prime" could easily be confused with the credit quality of the loans? I wouldn't want that one investor out there to claim one day that they thought "Prime" was completely safe because it was called "Prime" and not "Sub-Prime".
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