1 00:00:00.505 --> 00:00:01.045 Hey everyone. 2 00:00:01.045 --> 00:00:02.085 Alison Berger here. 3 00:00:02.185 --> 00:00:06.325 I'm at Broker Fair 2024, and I'm now Jo joined with Shadi. 4 00:00:06.565 --> 00:00:09.365 Zahiri with voxin. Tell me about Voxin. 5 00:00:09.835 --> 00:00:11.605 Well, Voxin was founded five years ago. 6 00:00:11.865 --> 00:00:13.525 Um, we are, I think, one 7 00:00:13.525 --> 00:00:15.405 of the largest brokers in Canada when it 8 00:00:15.405 --> 00:00:17.125 comes to alternative financing. You think 9 00:00:17.125 --> 00:00:20.995 It's not a definite, I'm gonna say we are. 10 00:00:21.185 --> 00:00:23.195 Okay. Motivated me to say so. Yeah. 11 00:00:23.415 --> 00:00:25.035 So we specialize in a couple products, 12 00:00:25.055 --> 00:00:26.275 not just merchant cash advance, 13 00:00:26.295 --> 00:00:28.995 but also, uh, invoice financing and equipment leasing. 14 00:00:29.055 --> 00:00:31.875 So what we're trying to do is really give, um, a solution 15 00:00:31.875 --> 00:00:35.155 to the client where it's a bit more personalized than just, 16 00:00:35.335 --> 00:00:36.915 uh, leaving them with a few options. 17 00:00:37.375 --> 00:00:39.875 And how are you accomplishing that personalization? 18 00:00:41.145 --> 00:00:42.275 Knowing the right people 19 00:00:42.415 --> 00:00:45.395 and knowing where to send a file based on what they need. 20 00:00:45.655 --> 00:00:47.795 So for example, a construction company has different needs 21 00:00:47.795 --> 00:00:49.555 than a trucking company, and then retail. 22 00:00:49.895 --> 00:00:51.955 Retail or restaurants have different needs than other ones. 23 00:00:51.975 --> 00:00:53.995 So I think it's, it, the, the toughest part is 24 00:00:53.995 --> 00:00:56.915 to find the right lender, uh, and that's why we're here. 25 00:00:57.655 --> 00:00:59.395 Are you looking for more lenders? Of 26 00:00:59.395 --> 00:01:00.395 Course. Always, always. 27 00:01:00.395 --> 00:01:00.575 28 00:01:01.665 --> 00:01:03.795 What makes you so different in 29 00:01:03.795 --> 00:01:05.395 what you're doing than your competitors? 30 00:01:07.455 --> 00:01:08.755 That's a very good question to ask. 31 00:01:08.815 --> 00:01:11.555 Um, I would say that we really care about the clients. 32 00:01:12.095 --> 00:01:13.675 It sounds very cheesy, but it, it's true. 33 00:01:13.695 --> 00:01:17.165 We really want to make sure that they are put in a better 34 00:01:17.685 --> 00:01:19.685 situation than before they come see us. 35 00:01:19.985 --> 00:01:21.285 And I think that makes the whole difference. 36 00:01:21.425 --> 00:01:24.005 It also helps with retention, uh, just knowing 37 00:01:24.005 --> 00:01:25.525 that I think we're, we've been, 38 00:01:25.695 --> 00:01:27.285 we've been very good at keeping and, 39 00:01:27.285 --> 00:01:29.525 and retaining our clients for, for long periods of times. 40 00:01:30.025 --> 00:01:31.485 And how are clients finding you? 41 00:01:32.185 --> 00:01:33.565 Mostly referral networks. 42 00:01:33.565 --> 00:01:35.445 So we work with a lot of accountants, a lot 43 00:01:35.445 --> 00:01:36.765 of like independent consultants, 44 00:01:36.865 --> 00:01:39.365 and obviously some advertising online. It always works. 45 00:01:40.105 --> 00:01:41.805 We need that extra advertising 46 00:01:42.025 --> 00:01:43.245 All the time, all the time. 47 00:01:43.265 --> 00:01:46.205 It always helps. Yeah. But I wanna say word of mouth also. 48 00:01:46.585 --> 00:01:48.005 Um, but I think building, 49 00:01:48.285 --> 00:01:49.285 building relationships is the best, 50 00:01:49.285 --> 00:01:50.565 is the best way in any business. 51 00:01:51.025 --> 00:01:52.965 And what have you been seeing going on in 52 00:01:52.965 --> 00:01:54.045 the industry so far this year? 53 00:01:54.745 --> 00:01:57.085 We have a lot more, we have a lot more people 54 00:01:57.085 --> 00:01:59.605 that are interested, but I feel like it's 55 00:01:59.605 --> 00:02:00.765 been a bit, it's been a bit rough. 56 00:02:01.185 --> 00:02:05.485 So right now it's more as a, as a, as a broker, our job is 57 00:02:05.485 --> 00:02:08.245 to be really well prepared regarding, let's say, uh, 58 00:02:08.465 --> 00:02:09.565 ratios declining. 59 00:02:09.585 --> 00:02:11.245 For example, a client that would get a hundred thousand, 60 00:02:11.465 --> 00:02:13.005 two, three years ago would now get 50. 61 00:02:13.185 --> 00:02:17.485 So it's really helping the client go in a specific direction 62 00:02:17.625 --> 00:02:19.245 and also advising them a bit more. 63 00:02:19.245 --> 00:02:20.285 But that's what I've been noticing. 64 00:02:20.705 --> 00:02:22.565 And how have you been overcoming that battle? 65 00:02:25.125 --> 00:02:27.025 We, we specialize in what the banks don't do. 66 00:02:27.525 --> 00:02:30.265 So whatever, whatever industry banks decide 67 00:02:30.325 --> 00:02:32.465 to put a pause on, here's where is 68 00:02:32.465 --> 00:02:33.905 where we're gonna go. Double up basically. 69 00:02:34.795 --> 00:02:36.755 I like that. I'm sure if it's a good strategy or not. 70 00:02:36.755 --> 00:02:37.875 But so far it's been doing good. 71 00:02:38.015 --> 00:02:39.835 If it's working for you, then it's a good strategy. 72 00:02:40.035 --> 00:02:41.075 I agree. I agree. I 73 00:02:41.075 --> 00:02:42.075 Agree. So give 74 00:02:42.075 --> 00:02:43.835 me a 32nd broker bite. 75 00:02:43.835 --> 00:02:45.235 What are you looking forward to most today? 76 00:02:46.975 --> 00:02:50.115 My goal is to make one friend one more connection 77 00:02:50.775 --> 00:02:52.675 and really enjoy the day in New York. 78 00:02:53.295 --> 00:02:55.755 Sounds wonderful. Thank you so much for joining me. 79 00:02:55.755 --> 00:02:57.395 Thanks. And we'll be right back.