1 00:00:00.465 --> 00:00:00.965 Hey everyone. 2 00:00:00.965 --> 00:00:03.405 Alison Berger here at Broker Fair, 2024. 3 00:00:03.625 --> 00:00:06.725 I'm now joined with Travis Tang of True Capital Partners. 4 00:00:07.075 --> 00:00:08.125 Tell me about True Capital. 5 00:00:08.715 --> 00:00:09.845 True Capital Partners. 6 00:00:09.865 --> 00:00:11.685 We, uh, stick to our name, our moniker. 7 00:00:11.685 --> 00:00:13.685 True, you know, we're transparent service 8 00:00:14.025 --> 00:00:15.285 and we provide capital. 9 00:00:15.835 --> 00:00:18.005 Various sources like our marketplace. 10 00:00:18.335 --> 00:00:20.245 We're focusing on unsecured business funding. 11 00:00:20.825 --> 00:00:22.085 And why are you different 12 00:00:22.085 --> 00:00:23.285 than everyone else in the industry? 13 00:00:24.145 --> 00:00:25.245 Uh, we're, we're different 14 00:00:25.245 --> 00:00:27.245 because we focus on various products, 15 00:00:27.245 --> 00:00:29.325 but we don't be a jack of all trades. 16 00:00:29.535 --> 00:00:31.165 We're experts on various products. 17 00:00:31.385 --> 00:00:33.445 So we boiled it down to, you know, three or four. 18 00:00:34.145 --> 00:00:35.885 And with us, you know, we're a little bit different 19 00:00:35.885 --> 00:00:37.205 because we're not a huge company. 20 00:00:37.745 --> 00:00:39.605 So there's pros and cons to everything. 21 00:00:39.605 --> 00:00:41.365 You know, when you're a huge company, you're maybe a little 22 00:00:41.365 --> 00:00:44.205 bit more recognized, a little bit more, uh, connections 23 00:00:44.205 --> 00:00:45.565 and network, but slower 24 00:00:45.565 --> 00:00:47.285 application response, time and review. 25 00:00:47.585 --> 00:00:50.085 So we make up for that. We bridge our gap by offering, 26 00:00:50.105 --> 00:00:52.245 you know, faster service than others, uh, 27 00:00:52.245 --> 00:00:55.245 while still offering products just as good and comparable 28 00:00:55.905 --> 00:00:57.445 and we're growing as well. 29 00:00:58.345 --> 00:01:00.005 So what type of client comes to you? 30 00:01:01.165 --> 00:01:02.685 A client that comes to me is somebody 31 00:01:02.685 --> 00:01:04.165 that has a need for change. 32 00:01:04.675 --> 00:01:07.005 They need to solve a problem, they need to make a move, 33 00:01:07.465 --> 00:01:09.045 and they are looking for capital. 34 00:01:09.515 --> 00:01:11.525 Unsecured funding is what we focus on. 35 00:01:11.585 --> 00:01:13.645 So if they're coming for me for a residential mortgage, 36 00:01:14.025 --> 00:01:16.325 not my guy, but if they're coming from me 37 00:01:16.345 --> 00:01:18.765 for unsecured capital to expand their business, 38 00:01:18.825 --> 00:01:20.805 to consolidate their debt or to, 39 00:01:21.945 --> 00:01:23.565 or to upgrade their business, 40 00:01:23.825 --> 00:01:25.045 that's where they're coming from me for. 41 00:01:25.465 --> 00:01:26.725 And how do they find out about you? 42 00:01:27.355 --> 00:01:29.605 They can find out about me through various sources. 43 00:01:29.705 --> 00:01:30.925 You know, they can look us up online. 44 00:01:30.945 --> 00:01:33.245 We have a website, true capital.com that 45 00:01:33.445 --> 00:01:35.165 Lucas, your marketing guy, takes care of? 46 00:01:35.465 --> 00:01:37.845 Yes, yes. They take care of, um, you know, our website, 47 00:01:37.865 --> 00:01:40.805 you know, our, uh, our online web traffic, uh, 48 00:01:40.825 --> 00:01:42.885 our Google reviews, our Trustpilot. 49 00:01:43.265 --> 00:01:44.645 So those are different ways you can find us. 50 00:01:44.885 --> 00:01:46.845 LinkedIn, Facebook, Instagram, um, 51 00:01:47.165 --> 00:01:48.565 a hundred million different ways to find us. 52 00:01:48.565 --> 00:01:50.365 We try to make ourselves accessible online. So 53 00:01:50.545 --> 00:01:52.365 How do you see the rest of the year going for you? 54 00:01:53.165 --> 00:01:54.765 I feel like the rest of the year's gonna go really well. 55 00:01:54.865 --> 00:01:57.565 You know, a lot of clients, um, they're waiting 56 00:01:57.625 --> 00:02:00.725 for the election, so I think a lot of people are waiting 57 00:02:00.725 --> 00:02:02.845 for the election, not just clients, maybe the banks as well, 58 00:02:02.945 --> 00:02:05.205 the lenders, um, the client's. 59 00:02:05.205 --> 00:02:08.005 Clients. So I think once the election's over, a lot 60 00:02:08.005 --> 00:02:09.525 of moving parts will no longer be moving, 61 00:02:09.525 --> 00:02:12.005 you'll be more certain and people will just be buying 62 00:02:12.025 --> 00:02:13.245 and expanding and making moves, 63 00:02:13.245 --> 00:02:15.365 pulling the trigger on stuff, you know, a lot more readily. 64 00:02:15.715 --> 00:02:17.045 What are you gonna pull the trigger on? 65 00:02:17.395 --> 00:02:18.685 What am I gonna be pulling the trigger on? 66 00:02:19.145 --> 00:02:22.885 Uh, I'm gonna be pulling the trigger on funding a deal. 67 00:02:23.025 --> 00:02:25.405 No, um, uh, that's a good question. 68 00:02:25.465 --> 00:02:26.645 So I, I guess for me, right, 69 00:02:26.645 --> 00:02:28.045 this is my fourth year in the industry. 70 00:02:28.045 --> 00:02:31.005 So the main part about pulling the trigger is just finding 71 00:02:31.005 --> 00:02:32.005 different ways to get better. 72 00:02:32.425 --> 00:02:34.005 You know, the first, first few years it's really, 73 00:02:34.005 --> 00:02:36.365 it's really obvious how to get better, get the experience, 74 00:02:36.365 --> 00:02:37.885 make the phone calls, um, 75 00:02:37.885 --> 00:02:39.525 network, you know, meet different people. 76 00:02:39.865 --> 00:02:41.205 Now I'm getting to a point where you, 77 00:02:41.225 --> 00:02:42.485 it needs to be a little bit more like that. 78 00:02:42.485 --> 00:02:44.005 Networking, finesse, ways to get better. 79 00:02:44.225 --> 00:02:45.925 You know, you can already work hard that's already there. 80 00:02:46.225 --> 00:02:47.325 You can already put in the time and 81 00:02:47.325 --> 00:02:48.365 the effort that's already there. 82 00:02:48.825 --> 00:02:50.725 Um, you know, you know, maximize, you know, 83 00:02:50.725 --> 00:02:52.725 your colleagues in the atmosphere that's already there. 84 00:02:52.985 --> 00:02:54.965 Now it's about networking now it's about getting creative, 85 00:02:55.305 --> 00:02:57.605 you know, within a space that's so oversaturated, 86 00:02:57.605 --> 00:02:58.685 finding outside the box. 87 00:02:59.625 --> 00:03:01.085 It seems like you're doing that well. 88 00:03:01.795 --> 00:03:02.885 Yeah, yeah, yeah, definitely. 89 00:03:03.025 --> 00:03:05.845 Um, definitely doing it, you know, trying is doing. 90 00:03:05.985 --> 00:03:08.245 And the fact that I'm still here, it shows 91 00:03:08.245 --> 00:03:10.525 that I am doing it because a lot of people are not, 92 00:03:10.705 --> 00:03:12.245 you know, able to maintain their business, 93 00:03:12.465 --> 00:03:13.485 you know, over a long period of time. 94 00:03:14.065 --> 00:03:15.445 And so that's the main thing. Longevity 95 00:03:15.915 --> 00:03:16.915 Without a doubt. 96 00:03:17.065 --> 00:03:19.805 So give me a broker bite, 30 seconds. 97 00:03:20.035 --> 00:03:21.685 What are you looking forward to most today? 98 00:03:22.215 --> 00:03:24.715 Broker Bite. What I'm looking most, most forward to today? 99 00:03:25.535 --> 00:03:27.875 Um, you know, what I'm looking most forward to today is, 100 00:03:27.895 --> 00:03:29.195 is gonna be something that I can't find 101 00:03:29.215 --> 00:03:30.355 out until a year from now. 102 00:03:30.735 --> 00:03:33.075 And that is what lenders, what people 103 00:03:33.075 --> 00:03:34.955 that I'm gonna be working with that I saw here today. 104 00:03:35.385 --> 00:03:37.435 It's cool because last year I came here I 105 00:03:37.435 --> 00:03:38.475 saw so many different faces. 106 00:03:38.505 --> 00:03:40.555 Some lenders I already work with, some I don't. 107 00:03:40.815 --> 00:03:42.555 But a lot of the people that I saw that I didn't work 108 00:03:42.555 --> 00:03:44.355 with actually ended up working with later in the year 109 00:03:44.665 --> 00:03:47.795 through, you know, referral through onboarding a new lender 110 00:03:47.905 --> 00:03:49.315 through just finding out about them 111 00:03:49.315 --> 00:03:50.475 and they maybe applied to me. 112 00:03:50.735 --> 00:03:52.195 So that's the main thing is just try to meet 113 00:03:52.195 --> 00:03:53.355 as many different people, talk to many 114 00:03:53.355 --> 00:03:55.035 as beautiful faces like you as possible 115 00:03:55.065 --> 00:03:56.515 because you just never know, you know, 116 00:03:56.595 --> 00:03:57.835 I might not get their business card today. 117 00:03:57.875 --> 00:03:59.075 I might not sign up with them today, 118 00:03:59.495 --> 00:04:01.755 but you put your face out there one day when I do have 119 00:04:01.755 --> 00:04:03.235 to cold call you, I can say, Hey, me, I was 120 00:04:03.235 --> 00:04:05.635 that Chinese guy, Travis, A true capital 121 00:04:06.065 --> 00:04:08.035 With the last name, like the juice tank. 122 00:04:08.035 --> 00:04:10.555 Correct? Correct. Well, thank you for joining me 123 00:04:10.975 --> 00:04:11.995 and we'll be back soon.