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Hey everyone.

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Alison Berger here at Broker Fair, 2024.

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I'm here with John Oar. Please tell me about your company.

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I'm with Loyola Media Group.

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Uh, we've been at Lead Gen since 2016.

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I've been with the company for roughly two years now.

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Uh, I've always bought my lease from Loyola

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as a MCA broker as a stock broker.

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IPO Broker Loyola's been my go-to

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company about two years ago.

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IP os dried up, so he said she comes sell leaves

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with me and I did.

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It's been a great, great, uh, great venture.

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Uh, over a hundred ISOs under my belt now

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that I talk to on a regular basis.

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So a lot of clients here.

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Good to connect, good to be here. Good.

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We're happy you're here. Thank you.

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What have you been seeing going on in the industry?

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Uh, a lot of new shops, um,

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and a lot of people left as well.

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It's just a constant revolving door.

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It's, uh, survive of the fittest Right. In any business.

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So how are you revolving

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and evolving with what's changing in the industry?

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Um, I'm sticking to the old school basics, you know,

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just following up making 500, 600 phone calls a day,

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working harder than my brokers are, honestly.

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You know, that's really it. There's no shortcut.

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If it works, don't change it. Yeah,

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Exactly. Exactly.

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So how do you think the year is gonna progress for you?

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I think this year should be great.

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Um, off to a great start.

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Uh, took on 30 new ISOs this year so far, uh,

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it's been a good year for us at Loyola.

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What different trends are you seeing going

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on in the industry?

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A lot of people are moving towards equipment financing

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and away from MCA.

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Maybe they can't hack MCA, maybe don't dial enough.

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But that's something you're

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not interested in going towards?

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No, I'm gonna stick to my data.

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Uh, I sell leads and that's all I do and I'm good at it

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And I'm getting a broker bite from everyone today.

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What were you looking forward to, to seeing today?

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I saw exactly what I need to see all my clients

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and I found a solid five

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to 10 more new clients and I'm pretty happy.

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And what type of clients come to you?

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Mostly MCA brokers for the most part.

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Fantastic. Well, thank you so much for taking your time

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to talk to me today, John.

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Thank you. And we'll be right back.